Why Core Values Matter in Business

When it comes to business, core values are incredibly important. In fact, consumers are increasingly buying from companies whose values align with their own. This is why it is so important for your business to have clearly defined core values that you stand behind. Without them, you will find it difficult to create a strong brand identity and connect with your customers on a deeper level. In this blog post, we will discuss the importance of core values in business and provide some tips for creating ones that resonate with your customers!

Did you know? Australians spend 50% more if a brand’s values align with their own values!

(Source: Neilsen)

What are Core Values?

Core values are the principles or beliefs that your organisation views as being important. Values are the foundation of your company – they guide your decisions, shape your culture, and make you unique. They should be reflective of your company’s mission and vision, and they should be something that you can realistically uphold. For example, if one of your core values is “provider of high-quality products,” then you need to make sure that your products are actually high quality!

Choosing the right values can be tricky, but it’s important to take the time to do it right. Once you have defined your core values, they should shape everything from your marketing strategy to the way you hire and train employees.

Why your business’ values matter

As we mentioned before, core values are important because they help you connect with your customers on a deeper level. If your core values align with their own, they are more likely to trust your brand and feel good about buying from you.

Additionally, having strong core values can help you attract the right employees – those who will be passionate about your company and share your vision.

The recent Conscious Consumer Report (2021) revealed that, over the past two years in particular, 62% of Australians surveyed said they have re-evaluated their priorities in life dusting the pandemic. They have realised they have immense power as catalysts of social reform. They want to work for businesses that align with their values and buy products from businesses that do good.

How to create values that resonate with your customers

When creating your core values, it’s important to keep your target audience in mind. What are their values? What do they care about? You can use surveys, focus groups, or even social media to get a better understanding of what your customers care about. Once you have a good understanding of this, you can start to narrow down which values would be the best fit for your company.

“Values are like fingerprints. Nobody’s are the same, but you leave ’em all over everything you do” 

Elvis Presley

Examples of business values include: Integrity, accountability, creating value, embracing diversity, empowerment, lifelong learning, trust, humility, quality and transparency, amongst many others. You have to choose the values that truly resonate with your business.

What are some of your company’s core values? Take a moment to make a list.

Once you have defined your core values, make sure that they are reflected in everything you do – from the way you market your products to the way you treat your employees. By living and breathing your core values, you will create a strong brand identity that resonates with your customers!

How to showcase your business’ values to your customers

There are many ways that you can ensure your customers know your values. For example, you can use storytelling in your marketing campaigns to highlight how your company is making a difference. You can also create social media content that highlights the good work that you’re doing. And, of course, make sure to include your core values on your website, particularly your About Us page, and in any other marketing materials!

By investing some time into developing basic values that your customers can relate to, you’ll lay a strong foundation for your company – one that will attract the appropriate people and allow you to connect with your consumers on a more personal level.

We will ask about your Core Values

When you work with The Professional Writer team, we’ll ask about the values your business embraces. There are two reasons for this. Firstly, we want to truly understand who you are, what you do, how you do it and what makes you tick. Secondly, we want to ensure that the website copy, capability statement, award submission or staff profiles we’re writing for you will capture the essence of your business. This is vital, as we want to ensure your ideal clients identify and engage with your brand and want to do business with you. Isn’t that what it’s all about?

And just before you go …

We hope this article about has helped you understand how important those company core values are.

Another place you can showcase your core values is on your website’s blog. This article shares the secrets to writing fantastic business blog posts – check it out! Our team is working on a Blogging for Business course. We’re excited to share a system that helps you easily generate a list of topic ideas and guides you to quickly and easily write posts that connect with your ideal clients. Click here to receive updates on the upcoming release of this revolutionary course – and get ready to welcome more clients!

We invite you to share these tips with your co-workers, business partners, friends or LinkedIn connections. Feel free to connect with Lyndall on LinkedIn.

Want to know more?

Hi, I’m Lyndall Guinery-Smith, business owner and chief word wrangler at The Professional Writer. My team and I write content dedicated to attracting and engaging your ideal clients … and improving your bottom line. This includes website content – we LOVE writing About Us pages, business award nominations, capability statements, company profiles, team bios, blog post packages, and more. We happily work with clients all over Australia. Email us to arrange an  obligation-free discussion about your latest project.

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