Effective marketing tips

Writing a winning business award submission

Writing a Winning Business Award Submission: An Expert’s Guide

Award nomination writing, Building authority, Business Awards, Grow your business, Small Business Marketing / By

Writing a winning business award submission is the key that unlocks game-changing opportunities for your organisation. Beyond just adding another trophy to your shelf, winning an award can amplify your brand’s credibility, fast-track trust with prospects, and energise your entire team. The spotlight it brings often leads to exciting new business opportunities. The challenge? Mastering […]

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The power of listening - why great business begins with great listening

The Power of Listening – Why Great Business Begins with Great Listening

Building authority, Grow your business, Small Business Marketing / By

Think about the conversations you’ve had with clients, suppliers, or colleagues. How often do people really listen – not just waiting for their turn to speak, but actively trying to understand what you mean, what you need, and how you feel? Listening might seem simple, yet it’s one of the most powerful and underrated tools

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Local business awards - Tips for success

Are Local Business Awards Really Worth Your Time?

Award nomination writing, Business Awards, Small Business Marketing / By

Local business awards might look glamorous from the outside, but if you run a busy small business, it’s entirely natural to wonder whether they are actually worth the effort. Are they just a popularity contest? Do bigger businesses have an unfair advantage? And where do you even start with the seemingly endless entry forms? In

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How to become a thought leader, what is a thought leader, blog post writer, award nominations writer, The Professional Writer, Lyndall Guinery-Smith

How to Become a Thought Leader in 2026

Award nomination writing, Building authority / By

Establishing genuine influence and authority in your industry requires more than just expertise. It demands the human elements that no artificial intelligence can replicate. As a thought leader, your authentic experiences, insights, and connections create impact that resonates with real people seeking real solutions. What is Thought Leadership? Leadership in business has evolved significantly, yet

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Boost your SEO ranking

Boost Your SEO Ranking: The E-E-A-T Guide

Building authority, Grow your business, Small Business Marketing, Web writing tips, Website copy / By

Wondering where your website enquiries have gone? Need to boost your SEO ranking? Search engine optimisation has evolved far beyond simple keyword placement and link building. Google’s E-E-A-T framework now stands as the cornerstone of content credibility in both search and artificial intelligence environments. As algorithms grow more sophisticated, mastering these principles has become essential

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enter business awards, why you should enter business awards, help with business award application, professional writer, business award nomination writer

Top 10 Reasons for Entering Business Awards in 2026

Building authority, Grow your business, Small Business Marketing / By

If you’re considering entering business awards in 2026, you’re making a strategic move that could transform your business trajectory. Recent studies show that organisations that participate in business awards experience significant growth and increased market visibility. Let’s explore the top 10 reasons for entering business awards in 2026 and how they can benefit your organisation.

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Working with a professional writer, Lyndall Guinery-Smith professional writer

How to work with a Professional Writer

Company Profiles, Small Business Marketing / By

Want to know how to work with a professional writer? As a small business owner, you’re an expert in your field. Whether you’re a fantastic plumber, a brilliant consultant, or an innovative service-based businessperson, you know your craft inside and out. But when it comes to attracting new customers, writing about your business can feel

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Winning business awards in Australia

Winning Business Awards in Australia: The Ultimate Guide

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In business, gaining a genuine advantage requires more than just a great product or service. Recognition from your industry and community can elevate your brand, open doors, and accelerate growth. Entering and winning business awards in Australia is a powerful strategy to achieve this recognition, but it demands a thoughtful and dedicated approach. This post

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Award winning team, award winners, winning an award

9 Do’s and Don’ts for Entering Business Awards

Award nomination writing, Building authority, Business Awards, Small Business Marketing / By

Entering business awards can be a powerful way to elevate your brand’s visibility, enhance your credibility, and open the doors to exciting new business opportunities. It’s also an excellent way to showcase your team’s dedication and celebrate their achievements. However, with so many companies competing for top recognition, the way you prepare your application can

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