Category: About Us pages

Website copy to boost sales, website copywriting

How Website Copy Can Help Maximise Sales

The language you use to represent your brand in your website copy goes beyond mere text; it can act as a powerful sales tool. Did you know …. approximately 75% of a potential customer’s buying choice is formed even before they contact your company. This decision is greatly swayed by how they perceive your brand,

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human connection, client connection, authenticity

The Power of Human Connection

Today’s businesses have access to more data and technology than ever before. The insights provided by analytics and automation can certainly inform better decisions. However, no matter how advanced our tech tools become, there is no replacement for the immense value of human connection. In a world full of impersonal screens and digital communication, people

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Building trust through website copy, professional web copywriting tips

Establishing Trust Through Your Website Copy

Establishing trust is a crucial aspect of any business, but it’s not always as easy as it seems. Trust can be seen as a currency that influences customer loyalty, buying decisions, and even employee retention. In today’s fast-paced world, where social media has the power to shape politics and markets, recognizing and respecting issues that

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Write a compelling About Us page, professional writer, business storytelling

How to Write a Compelling About Us Page

A great About Us page has the power to convert prospects to customers and can elevate you to being the go-to expert in your field. We often encounter clients when they are setting up a new website or updating an existing site. Many tell us they want a compelling About Us page, but they’re not

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Tone of voice, brand voice, business tone of voice

Business Tone of Voice: Engaging Your Audience

When writing for your business, it’s important to find the tone of voice that reflects your brand. This is vital if you want to connect with your ideal customers. Tone of voice can help us connect with and engage our customers, strategic partners, suppliers and the media. But finding the right tone can be tricky

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Why core values matter, business core values, The Professional Writer

Why Core Values Matter in Business

When it comes to business, core values are incredibly important. In fact, consumers are increasingly buying from companies whose values align with their own. This is why it is so important for your business to have clearly defined core values that you stand behind. Without them, you will find it difficult to create a strong

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7 Reasons to Update Your Website Content

You know you need to update your website content on a regular basis. But when was the last time you refreshed your site? If it’s been a while, you’re not alone. Many business owners neglect to update their website regularly, which can be a big mistake. In today’s digital age, websites need to be constantly

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Share your brand story, professional writer

Share Your Brand Story & Attract More Customers

When it comes to building relationships and winning new customers, one of the most effective methods is to share your brand story. A lot of small businesses don’t think of themselves as a brand. Many people think of Nike, Amazon and Google as brands. But every business is a brand, no matter how small. What

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Raise your business profile

Raise Your Business Profile – 3 Simple Ideas

These days, business is more competitive than ever, so it’s important to find ways to raise your business profile. In this post, we discuss 3 simple ways you can get your name out there, to stand up and get noticed in your community or industry. By raising your profile, you can attract more potential clients

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Connect with your target audience, professional writer

How to Connect With Your Target Audience

Being a professional writer is all about writing to connect with your target audience. This is a skill you can learn. In fact, writing persuasive text is now taught in schools. There may be a whole new generation of copywriters coming along soon 😊. If you want your marketing to have maximum impact, it’s vital

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