When it comes to business, core values are incredibly important. In fact, consumers are increasingly buying from companies whose values align with their own. This is why it is so important for your business to have clearly defined core values that you stand behind. Without them, you will find it difficult to create a strong
Whether you’re running an online business or a traditional bricks and mortar operation, your website is your shopfront. If you want to be found on search engines and engage your readers, it’s important to regularly update your website content. This article discusses a number of business blogging tips to help you create and publish regular
Mention the term ‘case study’ and most people’s eyes glaze over as their attention wanes. Simply by changing the title to ‘client success story’, we take a whole new approach. So, what is a client success story? A client success story is an article or blog post that provides an insight into your customer experience.
Been wondering how to pinpoint your ideal clients? Read on … When marketing our products or services, we’re often advised to target our ideal customers. It’s the most effective way to get more engagement. But firstly, you must identify your ideal clients, so you’ll know who you’re targeting. You might be wondering … Isn’t everyone
When it comes to engaging your audience and building relationships with potential customers, stories sell! If you want your website content to get noticed, business storytelling can help. What is business storytelling? It’s basically conveying useful information about your business within a narrative. Stories have the power to influence opinions and the attitude of the
Are you wondering how to generate blog post ideas for your business site? If you’re thinking about it from the business owner’s perspective, you’re doing it wrong…. Here’s why. Your blog posts should be all about your customer and how you can add value for them, not just about your business. Blog posts offer the
Do you need to write business articles on a regular basis? When you sit down to write as article for your company’s newsletter or blog, do you struggle to find ideas? Stop wasting your valuable time. Try one or more of the following tips from the toolkit of a Professional Writer. 1. Look at your
We all know how important it is to make a connection with customers in business today. Did you know that powerful stories inspire customers? Smart businesses create brand awareness and influence both prospects and customers by involving them in their stories. Think about companies such as Apple computers, Boost Juice or Red Balloon Days …
OK – so you’re keen to write an article and have it published in your industry magazine, online journal or local newspaper. Most publications are happy to accept article submissions from your small business – as long as your story has an interesting angle!  So, what’s the key to success? Following are 5 quick tips
Creative thinking isn’t always front-of-mind in business, but it can help solve problems through brainstorming, flexibility, originality and imagination. The ability to think creatively is essential in today’s fast-paced business world. If you’re able to regularly tap into your creativity and come up with innovative ideas, you’re likely to be streets ahead of your competition.
