Category: Story angles

client success stories, the professional writer

How to Write Client Success Stories

Mention the term ‘case study’ and most people’s eyes glaze over as their attention wanes. Simply by changing the title to ‘client success stories’, we take a whole new approach. So, what is a client success story? A client success story is an article or blog post that provides an insight into your customer experience.

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how to identify your ideal clients, the professional writer

Identify Your Ideal Clients – Expert Tips

When marketing our products or services, we’re often advised to target our ideal customers. It’s the most effective way to get more engagement. But firstly, you must identify your ideal clients, so you’ll know who you’re targeting. You might be wondering … Isn’t everyone our target audience? Definitely not! Marketing experts agree that promoting your

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build your brand with story, the professional writer

Business Storytelling to Build Your Brand

When it comes to engaging your audience and building relationships with potential customers, stories sell! If you want your website content to get noticed, business storytelling can help. What is business storytelling? It’s basically conveying useful information about your business within a narrative. Stories have the power to influence opinions and the attitude of the

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Top 5 ways to generate blog post ideas for business, blogging for business, attracting business with your blog, professional writer, business blog writing, blog article ideas, Lyndall Guinery-Smith

Top 5 ways to generate blog post ideas for your business

Are you wondering how to generate blog post ideas for your business site? If you’re thinking about it from the business owner’s perspective, you’re doing it wrong…. Here’s why. Your blog posts should be all about your customer and how you can add value for them, not just about your business. Blog posts offer the

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Help writing business article

Writing business articles: Top 10 Ideas

Do you need to write business articles on a regular basis? When you sit down to write as article for your company’s newsletter or blog, do you struggle to find ideas? Stop wasting your valuable time. Try one or more of the following tips from the toolkit of a Professional Writer. 1. Look at your

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Inspire your customers with a powerful story, professional writer

Powerful Stories Inspire Your Customers

We all know how important it is to make a connection with customers in business today. Did you know that powerful stories inspire customers? Smart businesses create brand awareness and influence both prospects and customers by involving them in their story. Think about companies such as Apple computers, Boost Juice or Red Balloon Days …

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5 quick tips for article success

OK – so you’re keen to get an article published in your industry magazine, online journal or local newspaper. Most publications are happy to accept article submissions from your small business – as long as you have an interesting angle!   So, what’s the key to success? Following are 5 quick tips to help you write

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business creative thinking, bring creativity alive in your business, professional writer

Creative Thinking: 7 Ways to Bring it To Life in Your Business

Creative thinking isn’t always front-of-mind in business, but it can help solve problems through brainstorming, flexibility, originality and imagination. The ability to think creatively is essential in today’s fast-paced business world. If you’re able to regularly tap into your creativity and come up with innovative ideas, you’re likely to be streets ahead of your competition.

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Attention – How to get your article published

Now that I’ve got your attention … let’s find out how you can attract more business with a targeted article or press release. If you’re thinking of writing an article or press release about your business, you’re going to need a good story angle if you’d like your story published. Here are some suggestions: Does

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Stories sell more, create a business story, write your business story, professional writer

Stories Sell More: 5 Top Tips

It’s a fact: Stories Sell More! Think about a brand you know and love. Do you connect with their brand story? Many small business owners would like to get customers to buy more products or services … and buy them more often. But do we know why people buy in the first place? According to

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