Small business marketing tips

Capability-Statement-Construction

Top Capability Statement Tips for Construction Companies

Winning new business in the construction industry is no easy feat. In a sector characterised by intense competition and high stakes, having the right tools to demonstrate your company’s capabilities is crucial. One of the most powerful tools at your disposal is a professional Capability Statement. This document can help you open doors, build strong […]

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Write a winning business award submission

How to Write a Winning Business Award Submission

Winning a business award can significantly elevate your company’s reputation, credibility and overall success. Crafting a winning business award submission requires careful planning, strategic storytelling and attention to detail. This blog post will walk you through each step to ensure your business award submission not only meets but exceeds the judges’ expectations. Understand the Award

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Discover the power of client success stories

Connecting Through Client Success Stories

There are many ways to connect with potential clients, but none are as powerful than client success stories. As human beings, we all like to emulate the success of others. That’s why reviews and client testimonials are so powerful. What is a Client Success Story? We all love receiving positive reviews and testimonials. Imagine taking

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How to engage and connect with your clients

Engage and Connect: The Key to Building Client Relationships

It’s no secret that the lifeblood of any small business relies on the power to truly engage and connect with the people who matter most—our ideal clients. Success in marketing hinges not just on reaching your audience but resonating with them, laying the groundwork for establishing and building enduring relationships and fostering loyal customers. Taking

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Brand voice

Brand Voice: A Must-read Guide for Small Business Owners

As a small business owner or entrepreneur, you’re undoubtedly aware that your brand sits at the heart of your enterprise. Your brand is a vital force that can dictate the trajectory of your success. Have you ever paused to think about your brand voice?  The brand voice is a pivotal yet often underestimated facet of

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How to write a winning business awards entry, award tips from a professional writer

How to write a winning business awards entry

Writing a winning business awards entry can be a challenging and exhilarating endeavour. However, trust me when I say that the rewards of promoting your business are truly worth the effort! By submitting an impressive entry, you have a golden opportunity to elevate your business to new heights and gain well-deserved recognition within your industry.

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human connection, client connection, authenticity

The Power of Human Connection

Today’s businesses have access to more data and technology than ever before. The insights provided by analytics and automation can certainly inform better decisions. However, no matter how advanced our tech tools become, there is no replacement for the immense value of human connection. In a world full of impersonal screens and digital communication, people

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Business Award in Australia, Australian Business Awards, award submission writer, The Professional Writer

Business Awards in Australia – How to Stand Out and Win

In the competitive world of business, recognition and accolades can play a pivotal role in your company’s success. One way to achieve this recognition is by entering into business awards in Australia. Winning a prestigious business award not only enhances your company’s reputation but also presents new opportunities for growth and success. In this post,

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How a business capability statement helps you grow and prosper

9 Ways a Business Capability Statement Helps You Grow & Prosper

A business capability statement is a strategic document that offers a snapshot of your organisation’s key competencies, experience, and capabilities. Think of it as a blend of a company profile and a business resume, highlighting the unique strengths and expertise of your business. It serves as a powerful marketing tool to showcase your strengths, past

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