The language you use to represent your brand in your website copy goes beyond mere text; it can act as a powerful sales tool. Did you know …. approximately 75% of a potential customer’s buying choice is formed even before they contact your company. This decision is greatly swayed by how they perceive your brand, […]
How Website Copy Can Help Maximise Sales Read More »
It’s no secret that the lifeblood of any small business relies on the power to truly engage and connect with the people who matter most—our ideal clients. Success in marketing hinges not just on reaching your audience but resonating with them, laying the groundwork for establishing and building enduring relationships and fostering loyal customers. Taking
Engage and Connect: The Key to Building Client Relationships Read More »
As a small business owner or entrepreneur, you’re undoubtedly aware that your brand sits at the heart of your enterprise. Your brand is a vital force that can dictate the trajectory of your success. Have you ever paused to think about your brand voice? The brand voice is a pivotal yet often underestimated facet of
Brand Voice: A Must-read Guide for Small Business Owners Read More »
Establishing trust is a crucial aspect of any business, but it’s not always as easy as it seems. Trust can be seen as a currency that influences customer loyalty, buying decisions, and even employee retention. In today’s fast-paced world, where social media has the power to shape politics and markets, recognizing and respecting issues that
Establishing Trust Through Your Website Copy Read More »
As a small business owner, you’ve probably heard about the power of content marketing in driving sales and fostering growth for your business. Content marketing involves creating and sharing blog posts, social media content, and videos that engage and connect with your target audience. It’s not about overtly promoting your brand, but rather to provide
Content Marketing Tips for Small Business Success Read More »
We’ve written hundreds of business award submission over the years, telling the stories of some incredible businesses in the process. A lot of businesspeople want to win an award, but not every business is successful in their quest. So, what makes an award-winning business? What makes one business stand out from the crowd? This blog
7 Attributes of an Award-winning Business Read More »
Awards are becoming increasingly popular in Australia. Is your business ready to win a business award and be recognised among the best in your local region, industry or nationally? If you’ve experienced significant growth and success over the past 1-2 years, and potentially overcome challenges to come out on top, this may be the time
Are You Ready to Win a Business Award? Read More »
A handy list of 2023 Australian Business Awards to enter
Best 2023 Australian Business Awards to Enter Read More »
Building strong relationships starts with creating connection. Whether it’s a relationship with your spouse, family or friends or with customers, connection is the basis of all great relationships. Creating a strong connection with your target audience should be a key goal of any business owner, whether you’re just starting out or you’ve been in business
Creating Connection: 7 Key Copywriting Strategies Read More »
When writing for your business, it’s important to find the tone of voice that reflects your brand. This is vital if you want to connect with your ideal customers. Tone of voice can help us connect with and engage our customers, strategic partners, suppliers and the media. But finding the right tone can be tricky
Business Tone of Voice: Engaging Your Audience Read More »
