Story telling

Australian Business Awards the complete guide

Australian Business Awards: The Complete Guide

Quick answer: Winning Australian Business Awards comes down to three things: choosing the right program, understanding exactly what judges are scoring, and backing every claim with specific evidence. This guide is my complete, regularly updated resource on Australian Business Awards. It covers why awards matter, how to choose the right program for where you’re at in […]

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Small business lessons learned in 10 years

Small Business Lessons I’ve Learned in the Past 10 Years

This post shares the biggest business lessons I’ve picked up over ten years of running The Professional Writer, from managing cash flow and building systems to the relationships, referrals and confidence that have shaped everything I do. If you’re a small business owner after real, lived business lessons rather than theory, this is what’s worked

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2026 Tweed Business Awards winners, business awards success story

Tweed Business Awards Success: Celebrating Outstanding Client Wins

There’s something special about the Tweed Business Awards. Beyond the trophies and applause, these awards shine a light on the grit, growth, and determination behind every successful business. This year felt particularly rewarding — and highly competitive. With more than 160 entries across the region, and an independent judging process conducted by Business NSW, the

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How to win real estate awards

How to Win Real Estate Awards – Without the Guesswork

Discover how to use real estate awards as a strategic tool rather than a vanity exercise. This article explains what judges are really looking for, how to decode the criteria, and a simple three‑step structure you can use to answer almost any question clearly and convincingly.

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Case study writer for Australian businesses

Case Studies – A Powerful Marketing Tool You’re Probably Not Using

When a potential client lands on your website or reads about your services, they’re usually thinking one thing: “Will this actually work for me?” You can talk about your experience, your process and how much you care, but if it sounds similar to everyone else, it’s hard for them to tell you apart. Case studies

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Founder story

Founder Story vs Bio – What’s the Difference?

What’s the difference between a founder story and a bio? While both introduce you and your business, they play distinct roles in how you connect with your audience. A founder story focuses on the journey—what led you to start your business, the challenges you’ve faced, and the values that drive you. A bio, on the

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Writing a winning business award submission

Writing a Winning Business Award Submission: An Expert’s Guide

Winning a business award submission takes more than good writing. It takes clear strategy, real evidence and a story that connects with judges. This guide draws on over a decade of experience and more than 300 submissions written, with a 95.75% success rate for finalist placings and category wins. It covers the most common mistakes

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How to become a thought leader, what is a thought leader, blog post writer, award nominations writer, The Professional Writer, Lyndall Guinery-Smith

How to Become a Thought Leader in 2026

Establishing genuine influence and authority in your industry requires more than just expertise. It demands the human elements that no artificial intelligence can replicate. As a thought leader, your authentic experiences, insights, and connections create impact that resonates with real people seeking real solutions. What is Thought Leadership? Leadership in business has evolved significantly, yet

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enter business awards, why you should enter business awards, help with business award application, professional writer, business award nomination writer

Top 10 Reasons for Entering Business Awards in 2026

If you’re considering entering business awards in 2026, you’re making a strategic move that could transform your business trajectory. Recent studies show that organisations that participate in business awards experience significant growth and increased market visibility. Let’s explore the top 10 reasons for entering business awards in 2026 and how they can benefit your organisation.

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