Story telling

Blogging for business, blogging tips, professional writer

Blogging for Business – 5 Pro Tips for Success

If you have a company website, have you been blogging for business without much success? Did you know? There are a few key strategies that will help your blog posts – and website – rank in search engines such as Google, increasing traffic to your website and supporting the growth of your business. Despite what …

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client success stories, the professional writer

How to Write Client Success Stories

Mention the term ‘case study’ and most people’s eyes glaze over as their attention wanes. Simply by changing the title to ‘client success stories’, we take a whole new approach. So, what is a client success story? A client success story is an article or blog post that provides an insight into your customer experience. …

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stand out from the competition, the professional writer

How to Stand Out from Your Competition

Are you happy to blend in with other similar businesses or would you prefer to stand out from your competition? You want to stand out, you say?! But how….? By tapping into the power of business storytelling. Stories have the power to captivate, engage and connect with the reader. They can often move us to …

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how to write an authentic about us page, the professional writer

How to Write an Authentic About Us Page

Have you read your own website content lately? Can you confidently say your business has an authentic About Us page… One which truly represents your business and engages your potential clients? Does your content clearly show the outcomes you achieve for your clients? Hold on a minute … isn’t the About Us page all about …

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how to identify your ideal clients, the professional writer

Identify Your Ideal Clients – Expert Tips

When marketing our products or services, we’re often advised to target our ideal customers. It’s the most effective way to get more engagement. But firstly, you must identify your ideal clients, so you’ll know who you’re targeting. You might be wondering … Isn’t everyone our target audience? Definitely not! Marketing experts agree that promoting your …

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build your brand with story, the professional writer

Business Storytelling to Build Your Brand

When it comes to engaging your audience and building relationships with potential customers, stories sell! If you want your website content to get noticed, business storytelling can help. What is business storytelling? It’s basically conveying useful information about your business within a narrative. Stories have the power to influence opinions and the attitude of the …

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Blogging tips, business blogging, boost your website ranking, professional writer

Blogging for Business Growth – 9 Expert Tips

Growing your online audience is difficult in today’s digital world. But one simple and cost-effective way to market your products or services is by blogging for business.  Did you know that up to 72% of online marketers describe consistent content creation as their most effective SEO tactic? And it’s no secret that good SEO generates more site …

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business awards for Australian businesses, professional writer

Business Awards for Australian Business Owners

Which Business Awards will you enter this year? Want to explore a new way to make your business stand out this year? Entering a business awards program is a great way to: Be recognised for your efforts Showcase your business innovation and Acknowledge the success you and your team have achieved Becoming an awards finalist …

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attention grabbing communication tips, professional writer

Top 5 attention-grabbing communication tips

Connecting with your ideal clients isn’t always as straightforward as you’d like it to be. The following communication tips will help you craft your message so it’s more likely to attract the attention of those elusive prospective customers! Tip 1: Know your target customers How do we get to know people? We ask questions – and …

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