About Lyndall Guinery-Smith
Hi, I’m Lyndall ...
I’ve been helping small businesses stand out, attract clients, and secure new opportunities since 1998. Today, I’m proud to be the Chief Copywriter and business owner of The Professional Writer, where I’m building an amazing, supportive team to expand our capacity and assist even more businesses with their marketing messages.
My vision is to create a connected, inclusive, and client-focused organisation that empowers businesses to grow their bottom line.
I work from my home office in beautiful Tweed Heads, Northern New South Wales, where I’ve lived for the past 30 years after making a sea change from Sydney. This coastal lifestyle inspires my work and allows me to balance family, health, and business.
As Chief Copywriter, I’m the main point of contact for all clients. I love building strong, collaborative relationships and getting to know your business inside and out. This understanding enables my team and me to deliver exceptional results. My favourite projects include writing business award submissions, website copy, and capability statements—crafting words that truly make an impact.
My core values
The following values are at the core of everything I do:
Honesty and integrity
I believe trust is the foundation of any successful working relationship. That’s why I’m committed to upholding the highest professional standards. I always communicate openly, honestly and fairly, ensuring strong and successful partnerships with my valued clients.
Excellence & Craftsmanship
I take immense pride in my work and strive for excellence in everything I do. My team and I have a deep understanding of copywriting, which makes us more effective creatives driven by excellence and delivering top-quality work. We’re constantly learning, innovating, and improving to ensure my clients receive the best possible outcomes.
Work Ethic & Effectiveness
I’m committed to going above and beyond for my clients, creating loyalty one project at a time. I’ve never missed a deadline, and my business thrives on referrals from happy clients. I’m always looking for ways to improve my processes and deliver even better results.
Mutual Respect, Kindness & Humour
My team and I treat every client and strategic partner with the utmost respect and trust that we’ll receive the same in return. Kindness and humour are central to how we work and communicate. We believe in empathising, being generous of spirit, and maintaining a good sense of humour in all interactions.
A Friendly Approach
I’m down-to-earth and approachable, preferring to deal with those who think the same way. By keeping overheads (and your costs) low without pretending to have a fancy corporate office.
Balance
I value balance in all aspects of life – family, health, and work. While I aim to be available when my clients need me, I also recognise the importance of taking time to recharge. During active projects, I’ll always let you know if I’m going to be unavailable for any reason.
Lyndall Guinery-Smith – Education and Experience
I hold a Graduate Diploma in Business, a Certificate IV in Small Business Management, and a Certificate IV in Workplace Training and Assessment. Over the years, I’ve shared my knowledge as a tutor for the Australian College of Business & Marketing and Adult Community Education, and I’ve mentored participants in the Women in Business Mentoring Program run by Industry & Investment NSW.
My professional experience spans roles as a small business manager, office manager, workplace trainer, and marketing manager, with over 20 years in the real estate industry. I’ve also owned two small businesses, giving me a deep understanding of how small business owners think and operate.
As a native English speaker educated entirely in Australia, I’m passionate about words and marketing. My mission is to craft compelling stories that help businesses grow and thrive.
About You
Are you a small business owner? Want to connect with more customers and form great relationships with them? We need to talk. Our team loves working with business owners who are passionate about what they do and keen to spread the word about it.
Our clients come from a wide cross-section of industries, from property/real estate to transport, building trades, professional services and loads more. They all have one thing in common … the knowledge that they must build a strong connection with their customers to grow their business. We’d love to chat about how we can help you. Please feel free to EMAIL US, and we’ll take it from there.
Lyndall Guinery-Smith – ‘Back Story’ … or How I got started as a writer
You could say I was born into storytelling. My Dad was a master of the story. Coming from an Italian background, his hands told as much of the story as his words did. Under his guidance, I ‘published’ my first hand-written book at age 8, complete with pencil illustrations and lots of crossing out (there were no word processors or liquid paper back then!).
Fast forward to my working life
My favourite part of being an Office Manager was writing newsletters and reports. OK, so I’m a bit of a geek! Marketing became my favourite subject while completing my Graduate Diploma in Business, as it allowed me to combine my passion for writing with strategic thinking.
In the early 90s, I followed my love for antiques and opened a shop, where I enjoyed creating newsletters for my customers. Some even kept them as references for restoring old furniture! This inspired me to write my first book, ‘My Grandmother Had One of Those: A Guide to Identifying, Collecting and Protecting Australian Furniture 1900-1940’, published by HarperCollins in 1997.
In 1997, my book titled, ‘My Grandmother had one of those: A guide to identifying, collecting and protecting Australian furniture 1900-1940’ by Lyndall Guinery-Smith was published by real-life publishers Harper Collins – Woohoo!
The next chapter
In 1998, I combined my writing skills and business experience to launch The Professional Writer. Over the years, I’ve worked with a diverse range of clients, helping them attract more prospects and grow their businesses.
The team expands
With the growing demand for my services, I’ve recently chosen several emerging writers to assist with research, outlining and drafting some documents. I oversee all projects and I will be your single point of contact at this stage.
My team and I take the time to listen and understand all our clients, their business and their target markets, so no matter which industry you’re in, we can help you.
Smart businesspeople hire us for our copywriting skills – saving them precious time and effort. We write website content, capability statements, business award submissions, team profiles, marketing copy and company profiles… and just about any other business communications you may need.
We look forward to working with you. If you’d like to discuss your project or receive a quote, please EMAIL ME and we’ll take it from there.
Want to connect with me on LinkedIn?
“When we help ourselves, we find moments of happiness.
When we help others, we find lasting fulfilment.”
Simon Sinek
