Category: Grow your business

Raise your business profile

Raise Your Business Profile – 3 Simple Ideas

These days, business is more competitive than ever, so it’s important to find ways to raise your business profile. In this post, we discuss 3 simple ways you can get your name out there, to stand up and get noticed in your community or industry. By raising your profile, you can attract more potential clients

Read More »
Blogging for business, blogging tips, professional writer

Blogging for Business – 5 Pro Tips for Success

If you have a company website, have you been blogging for business without much success? Did you know? There are a few key strategies that will help your blog posts – and website – rank in search engines such as Google, increasing traffic to your website and supporting the growth of your business. Despite what

Read More »
Connect with your target audience, professional writer

How to Connect With Your Target Audience

Being a professional writer is all about writing to connect with your target audience. This is a skill you can learn. In fact, writing persuasive text is now taught in schools. There may be a whole new generation of copywriters coming along soon 😊. If you want your marketing to have maximum impact, it’s vital

Read More »
client success stories, the professional writer

How to Write Client Success Stories

Mention the term ‘case study’ and most people’s eyes glaze over as their attention wanes. Simply by changing the title to ‘client success stories’, we take a whole new approach. So, what is a client success story? A client success story is an article or blog post that provides an insight into your customer experience.

Read More »
win an Australian business award, the professional writer

How to win an Australian Business Award in 2021

If you want to raise the profile of your business, one of the most effective strategies is to enter an Australian Business Award in 2021. This year is the ideal time to celebrate your achievements, to acknowledge how you’ve overcome recent challenges, to reinforce your profile as an industry thought leader or to highlight your

Read More »
how to write an authentic about us page, the professional writer

How to Write an Authentic About Us Page

Have you read your own website content lately? Can you confidently say your business has an authentic About Us page… One which truly represents your business and engages your potential clients? Does your content clearly show the outcomes you achieve for your clients? Hold on a minute … isn’t the About Us page all about

Read More »
update your website content to win more business, the professional writer

Update Your Website Content to Win More Business

When did you last update your website content? Was it last year? Or when the website was set up? At the start of a new year, we often think about goal-setting, new beginnings, updates and upgrades in all aspects of our business. That’s why now is the ideal time to refresh or update your website

Read More »
how to identify your ideal clients, the professional writer

Identify Your Ideal Clients – Expert Tips

When marketing our products or services, we’re often advised to target our ideal customers. It’s the most effective way to get more engagement. But firstly, you must identify your ideal clients, so you’ll know who you’re targeting. You might be wondering … Isn’t everyone our target audience? Definitely not! Marketing experts agree that promoting your

Read More »
build your brand with story, the professional writer

Business Storytelling to Build Your Brand

When it comes to engaging your audience and building relationships with potential customers, stories sell! If you want your website content to get noticed, business storytelling can help. What is business storytelling? It’s basically conveying useful information about your business within a narrative. Stories have the power to influence opinions and the attitude of the

Read More »
Australian capabilty statements, how to write a capability statement, professional writer

Australian Capability Statements – Grow Your Business

When it comes to Australian capability statements, many business owners are surprised to learn how these documents can help to land a raft of new and bigger clients. A professionally written capability statement (basically a company profile on steroids!), can be just the “foot in the door” you need to secure more business and increase

Read More »
Scroll to Top