If you’ve been in business for at least a year or more, and you’ve experienced growth and success during that time, there are a few good reasons why you should enter business awards…
1. An opportunity to audit your business
The application process itself can be a wonderful opportunity for carrying out a critical analysis of your business. By carrying out the information gathering and evaluation required to complete the application, you may well highlight some areas you excel in or may need to work on.
2. Share your story
As part of the process to enter business awards, you’ll need to tell the story of how your started the business, the essence/soul of your business, the products or services you offer, the market/s you cater to, and your “Why”. Your story should be one which others can relate to and which draws the interest and attention of the judges AND your target customers. The awards provide a platform where you can share this story, so you need to make it as compelling as possible while sticking to the truth.
3. Boost your profile
If you’re looking to raise your profile within your industry, your local community, nationally or possibly internationally, entering a business award is a great way to achieve this. Those businesses who become winners will receive the greatest recognition and subsequent promotion, but the only way to reach that point is to enter! Even if you don’t win, you can leverage the benefit of being able to call yourself a nominee, a finalist or “short-listed for..” in your marketing.
4. Increase your credibility
It’s well known that customers buy from people they know, like and trust. If you want to increase the number of people who know, like and trust you, the awards are a great vehicle, as they show that a third party (the judges) have scrutinised your business and deemed it to be credible and successful.
5. Expand your opportunities
Those who enter business awards have a greater chance of increasing the opportunities available to them. These may include new business, mentoring or forming mastermind groups among contestants. By networking at award events, you may meet other like-minded individuals with whom you can form a strategic alliance or potential customers, suppliers and distributors for your business.
6. Benchmark your business
When you enter business awards, you have the opportunity to benchmark your business against others in your industry, providing valuable information to assist with future direction and potential growth strategies.
7. You can WIN great prizes
There are often fabulous prizes on offer when you enter business awards. These can vary from cash to grants, business services, hampers, wine, other quality products and sometimes even a holiday. Who wouldn’t want to win a holiday?!
Wondering which awards to enter?
There are quite a few awards to choose from. Choosing which one to enter may depend on your industry, and the products or services you offer. Here’s a sample of some national awards which are available to Australian businesses:
Australian Customer Service Awards
Australian Business Awards
Local Business Awards
Smart Company Awards
What about local awards?
Of course, there’s also a range of regional awards run by associations. These include the NSW Business Chamber or your local Chamber of Commerce or your local Business Enterprise Centre.
I hope this information has prompted you to think about how you can enter your organisation in business awards.
Should you require any assistance with answering questions in the application, or writing about your business to portray it in its best light, feel free to drop me a line.
If you found these tips helpful, please like and/or share with your business associates or LinkedIn connections.
Hi, I’m Lyndall Guinery-Smith, The Professional Writer. I write copy dedicated to attracting and engaging your customers – and improving your bottom line. I happily work with clients all over Australia. Email me to arrange an obligation-free discussion about your latest project. Or if you’d like to learn how to connect with your audience and build your business, why not input your email address and receive my regular marketing updates in your mailbox? You can sign up for our mailing list at the base of the Home Page on www.ProfessionalWriter.com.au.