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Choosing the Right Business Awards Program for your Business
With intense competition in business, recognition through awards can significantly boost your company’s reputation, credibility and your team’s morale. Choosing the right
Winning a Business Award in 2025: Prepare now!
Having written 200+ business award submissions to date, our team is well-placed to share how winning a business award can help grow
Human Copywriter vs AI: Who Should Write for Your Business?
at’s As you’ve probably noticed, the methods for creating copy and content are rapidly evolving. As a human copywriter, I’ve had people
200+ Business Award Submissions: Lessons Learned
Writing business award submissions isn’t just about filling out forms; it’s an art and science that involves strategic planning, honest self-assessment and
How to Build Trust Through Your Website Copy
Establishing trust with your audience is vital for the success of any business. Your website acts as the face of your brand,
Top Capability Statement Tips for Construction Companies
Winning new business in the building industry is no easy feat. We receive a lot of enquiries about capability statements for construction
How to Write a Winning Business Award Submission
Winning a business award can significantly elevate your company’s reputation, credibility and overall success. Crafting a winning business award submission requires careful
Connecting Through Client Success Stories
There are many ways to connect with potential clients, but none are as powerful than client success stories. As human beings, we
How Website Copy Can Help Maximise Sales
The language you use to represent your brand in your website copy goes beyond mere text; it can act as a powerful
Engage and Connect: The Key to Building Client Relationships
It’s no secret that the lifeblood of any small business relies on the power to truly engage and connect with the people
Brand Voice: A Must-read Guide for Small Business Owners
As a small business owner or entrepreneur, you’re undoubtedly aware that your brand sits at the heart of your enterprise. Your brand
How to write a winning business awards entry
Writing a winning business awards entry can be a challenging and exhilarating endeavour. However, trust me when I say that the rewards
The Power of Human Connection
Today’s businesses have access to more data and technology than ever before. The insights provided by analytics and automation can certainly inform
Business Awards in Australia – How to Stand Out and Win
In the competitive world of business, recognition and accolades can play a pivotal role in your company’s success. One way to achieve
9 Ways a Business Capability Statement Helps You Grow & Prosper
A business capability statement is a strategic document that offers a snapshot of your organisation’s key competencies, experience, and capabilities. Think of
Establishing Trust Through Your Website Copy
Establishing trust is a crucial aspect of any business, but it’s not always as easy as it seems. Trust can be seen