Creating a Digital Product for a Service-based Business
If you have a service-based business, you might think you’re limited to selling your service rather than a product. Of […]
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How to Write Client Success Stories
Mention the term ‘case study’ and most people’s eyes glaze over as their attention wanes. Simply by changing the title […]
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How to Stand Out from Your Competition
Are you happy to blend in with other similar businesses or would you prefer to stand out from your competition? […]
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How to win an Australian Business Award in 2021
If you want to raise the profile of your business, one of the most effective strategies is to enter an […]
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How to Write an Authentic About Us Page
Have you read your own website content lately? Can you confidently say your business has an authentic About Us page… […]
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Update Your Website Content to Win More Business
When did you last update your website content? Was it last year? Or when the website was set up? At […]
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The Best 2021 Australian Business Awards to enter
If you want to boost the profile of your business, there’s nothing like winning or being shortlisted as a finalist […]
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Identify Your Ideal Clients - Expert Tips
When marketing our products or services, we’re often advised to target our ideal customers. It’s the most effective way to […]
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Business Storytelling to Build Your Brand
When it comes to engaging your audience and building relationships with potential customers, stories sell! If you want your website […]
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Australian Capability Statements - Grow Your Business
When it comes to Australian capability statements, many business owners are surprised to learn how these documents can help to […]
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Blogging for Business Growth - 9 Expert Tips
Growing your online audience is difficult in today’s digital world. But one simple and cost-effective way to market your products […]
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Capability Statement tips for tradies
The majority of capability statements I write are for Australian tradespeople. You’re great at what you do, but most of […]
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Business Awards for Australian Business Owners
Which Business Awards will you enter this year? Want to explore a new way to make your business stand out […]
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Your Business Core Values: How to Identify Them
Knowing the core values of your business determines the culture of your workplace and helps you attract your ideal customers
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Winning a business award - 9 professional tips
When you decide to enter a business award, naturally you want to win. To achieve this goal, you need to […]
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How to write a winning Capability Statement
Winning new business can be tough… but with the right tools, such as a professional Capability Statement, you can get […]
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Top 5 attention-grabbing communication tips
Connecting with your ideal clients isn’t always as straightforward as you’d like it to be. The following communication tips will […]
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How to Become a Thought Leader
Are you seen as a thought leader or a business trailblazer in your industry or niche? Or are you happy […]
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How to write a winning business awards entry
Writing a winning business awards entry can be challenging, but the payoff in the form of promotion for your business […]
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How to Write to Engage your Readers
Want to know more about writing to engage your readers? Whether you’re writing marketing materials, blog posts or a company […]
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Staff Profiles - Why your clients need to Meet the Team
Most websites have an About Us page which provides an overview of the business and what it offers, as well […]
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Are you making these mistakes when writing blog posts?
Writing blog posts is something many people enjoy, while others just don’t know how to get started and would rather […]
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How your About Us Page can help win business
Did you know that on most websites, the About Us page is the second most visited page – after the […]
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10 ways your website content can generate sales
Your website content has the power to make sales. Yes indeed, it does! Did you know that up to 75% […]
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Educate your customers and inspire them to buy from you
Take the time to educate your customers – it will be worth it! Every buying decision is a choice, whether […]
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Winning Business Awards - Top Professional Tips
There’s no doubt that winning business awards can do wonders for your business. Winning can boost morale amongst yourself and […]
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Is it time for a Business Review?
Your Business Review is due What’s in focus for your business over the next 6 months? Not sure? It’s time […]
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7 Awesome Reasons to Enter Business Awards
If you’ve been in business for at least a year or more, and you’ve experienced growth and success during that […]
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Networking tips to help grow your business
Succeeding at business networking has proven a successful tool in growing my business. I’ve found networking to be much more […]
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11 ways to connect with your ideal client
If you’ve taken the time to identify your target market, you’ll want your marketing message to truly connect with your […]
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How to create an Ideal Client Profile
Is your marketing attracting loads of new clients into your business? Would you like to get more engagement from your […]
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7 ways to stay ahead in small business
Looking to stay ahead in small business? Being a business owner can be lots of fun, but it can also […]
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Top 5 ways to generate blog post ideas for your business
Are you wondering how to generate blog post ideas for your business site? If you’re thinking about it from the […]
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7 Simple Company Profile tips for struggling marketers
These 7 simple Company Profile tips may be helpful if you’re struggling with what to include and what to leave […]
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How to win your customer's trust
So, you want to know how to get customers to trust you and your business? Here are the details … […]
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Get customers to like you - 7 top tips
So, you want to know how to get customers to like you and your business? Here’s the lowdown… These days, […]
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How to become known online - 7 top tips
Want to become known online? Attracting prospective customers and getting them to buy from you online can be challenging. The […]
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How to write an outstanding Company Profile
Are you wondering how to create an outstanding Company Profile that will win more business? You’re not alone! It’s a […]
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Attract more business in 2017
Want to attract more business in the New Year? Yes? How’s your website looking? Will your site help or hinder […]
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How to set up a simple blog post schedule
Coming up with a simple blog post schedule has helped me to be more productive with my blogging. One thing […]
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How to become known as an industry expert
Want to become known as an industry expert? Being known for your expertise can enable you to charge more for […]
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17 Business Plan Mistakes To Avoid
If you’re about to write or rewrite the framework for your business, you might want to read over these business […]
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How to write a business Case Study
Wondering how to write a business Case Study to show how you’ve helped a client? Not sure whether it’s the […]
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Find time to write blog posts - 5 top tips
Do you struggle to find time to write blog posts? If you do, you’re not alone. In a recent survey […]
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How to write an outstanding About Us Page
We’d all love to have an outstanding About Us page on our website, wouldn’t we? So what is it that […]
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7 tips to engage the reader online
Have you ever noticed how some blog posts and websites engage the reader, holding your interest, while others are so […]
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21 blog post ideas for small business
Are you looking for some blog post inspiration? Here’s a list of blog post ideas for small business owners who need […]
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How to write a winning Business Plan
Do you know how to write a winning Business Plan? Does your Business Plan provide strategy, direction and a roadmap […]
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5 tips to capture your ideal customers attention
Does your marketing capture your ideal customers’ attention? Or are you attracting the wrong people? These tips will help you […]
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How to write an awesome Startup About Us page
Wondering how to write an awesome startup About Us page? Never fear, help is here! Did you know that the […]
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How to attract premium clients
Do you want to know how to attract premium clients who are willing to pay more? When I ask, “Who […]
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Unique Selling Proposition – Why every small business must have one
Do you know what your Unique Selling Proposition is? As a small business owner, have you really thought about what […]
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7 ways to build trust with your readers
Want to know how to build trust with your readers – and get them to buy? If you want people […]
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How to write an engaging About Us page that wins business
Do you have an engaging About Us page? Does it entice your readers and generate interest amongst your customers and […]
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How to work with a Professional Writer
Do you want to know how to work with a professional writer? Many small business owners know their business operation […]
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How To Connect With Your Customers
As a small business owner, are you unsure how to connect with your customers? Establishing a strong connection with prospects […]
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How to write an outstanding staff profile
Knowing how to write an outstanding staff profile can be challenging – particularly if you’re trying to write about yourself. […]
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How to write an Engaging Company Profile
An engaging Company Profile has the power to attract and inspire your potential customers. Have you read your Company Profile lately? […]
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7 Company Profile Mistakes to Avoid
mpany Profile mistakes can easily be avoided with a little planning and attention to detail. Whether you’re writing a fresh […]
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How getting to know your clients can help you win more business
Does your marketing help bring in truckloads of new clients? Would you like to get more engagement from your customers […]
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Generate content your readers will love - 5 tips
Not sure how to generate content for your blog posts? Are you one of those small business owners who doesn’t […]
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How to write the best Real Estate ads - Tips from a professional
Want to know how to write the best Real Estate ads? Getting results from your property marketing can be challenging at times. […]
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7 top tips for a winning Company Profile - from a professional writer
Your Company Profile doesn’t have to be a boring document that people don’t read. It can be a vibrant and […]
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9 ways Social Media can help grow your small business
How to Use Social Media to help grow your business Social media has become a must-do activity for all businesses, […]
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How to make your Company Profile stand out
Once you’ve made the decision to prepare a Company Profile, or update your old one, you need to take some […]
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How to write Real Estate headlines that work
Want more buyers at your Open Homes? Yes? If you want to get more buyers through the door, you may […]
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How to get RED HOT testimonials from your clients
I was talking to my client Robyn recently and she commented how much she enjoys getting testimonials. Heck, we all LOVE […]
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How to harness the power of THANK YOU to grow your Real Estate business
As you’re probably aware, building a strong relationship with your clients is key in establishing and growing a sizeable and […]
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How to write a Company Profile that wins business
An engaging Company Profile is a great way to truly connect with prospective customers – and get them to buy […]
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How to write the best About Us page for your site – Top 5 tips
Do you want to win more business? These About Us page tips will get you started… Take a close look […]
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Top 5 Real Estate Copywriting Tips – from a Property Copywriting veteran
If writing property descriptions is challenging, check out these Real Estate copywriting tips. Writing Real Estate advertisements can be difficult, particularly […]
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Writing business articles: Top 10 Ideas
Do you need to write business articles on a regular basis? When you sit down to write as article for […]
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Overcome Business Writers Block
How to overcome writer’s block Business Writers Block is a real thing! Most of us need to write documents and […]
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Powerful Stories Inspire Your Customers
We all know how important it is to make a connection with customers in business today. Did you know that […]
Read More ›5 quick tips for article success
OK – so you’re keen to get an article published in your industry magazine, online journal or local newspaper. Most […]
Read More ›7 quick & easy tips for successful eNewsletters
Producing a successful eNewsletter is easier than you think. Following are 7 key components successful newsletters have in common. WHO […]
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Get Noticed in Business Without Breaking the Bank
We all want to get noticed in business, don’t we? It’s how people get to know, like and trust us, […]
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Creative Thinking: 7 Ways to Bring it To Life in Your Business
Creative thinking isn’t always front-of-mind in business, but it can help solve problems through brainstorming, flexibility, originality and imagination. The […]
Read More ›Attention - How to get your article published
Now that I’ve got your attention … let’s find out how you can attract more business with a targeted article […]
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Stories Sell More: 5 Top Tips
It’s a fact: Stories Sell More! Think about a brand you know and love. Do you connect with their brand […]
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Clients for Life: How to Connect and Convert
We all know the value of creating clients for life. But how do we convert new customers into clients who’ll […]
Read More ›5 top tips to help get your business article published
You want to promote your business and attract more customers. You’ve done your research and found out that writing a […]
Read More ›How to identify your UVP in 5 easy steps
As a customer, what makes you want to deal with one business over another when they both appear to offer […]
Read More ›7 low-cost marketing tips for small business
Time after time, I hear small business owners lament ‘my marketing doesn’t work’. Quite often, when I ask them what type […]
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