Marketing Tips | The Professional Writer

Write an engaging blog post, write to engage readers, professional business writer, professional writer, write to impress clients

How to Write to Engage your Readers

Whether you’re writing marketing materials, blog posts or a company profile to promote your business, one of the first things […]

Staff profiles, meet the team, how to write staff profiles, website content, Professional Writer

Staff Profiles - Why your clients need to Meet the Team

Most websites have an About Us page which provides an overview of the business and what it offers, as well […]

Blog post ideas, Blog post mistakes, help writing blog posts, professional writer, Lyndall Guinery-Smith

Are you making these mistakes when writing blog posts?

Writing blog posts is something many people enjoy, while others just don’t know how to get started and would rather […]

About Us page, How to write an About Us page, help writing About Us page, Professional Writer, About Us page tips

How your About Us Page can help win business

Did you know that on most websites, the About Us page is the second most visited page – after the […]

How to use website content to generate sales, web content, professional writer for web content

10 ways your website content can generate sales

Your website content has the power to make sales. Yes indeed, it does! Did you know that up to 75% […]

Educate your customers, small business marketing, engage customers, the professional writer

Educate your customers and inspire them to buy from you

Take the time to educate your customers – it will be worth it! Every buying decision is a choice, whether […]

winning business awards, how to write a business award application, how to win a business award, professional writer, help writing award application, business award writer, business award application writer

Winning Business Awards - Top Professional Tips

There’s no doubt that winning business awards can do wonders for your business. Winning can boost morale amongst yourself and […]

Business review, how to stay on track in business, update your business plan, review your business, Professional Writer

Is it time for a Business Review?

Your Business Review is due What’s in focus for your business over the next 6 months? Not sure? It’s time […]

enter business awards, why you should enter business awards, help with business award application, professional writer, business award nomination writer

7 Awesome Reasons to Enter Business Awards

If you’ve been in business for at least a year or more, and you’ve experienced growth and success during that […]

Networking, How to grow your business through networking, networking for success, networking to win, professional writer, Lyndall Guinery-Smith

Networking tips to help grow your business

Building a strong network has proven a successful tool in growing my business. I’ve found networking to be much more […]

How to connect with your ideal client, small business marketing, marketing, professional writer, Professional writer, small business marketing, Lyndall Guinery-Smith

11 ways to connect with your ideal client

If you’ve taken the time to identify your target market, you’ll want your marketing message to truly connect with your […]

How to create an Ideal Client Profile

Is your marketing attracting loads of new clients into your business? Would you like to get more engagement from your […]

ways to stay ahead in small business, small business marketing tips, small business help, professional writer, Lyndall Guinery-Smith

7 ways to stay ahead in small business

Looking to stay ahead in small business? Being a business owner can be lots of fun, but it can also […]

Top 5 ways to generate blog post ideas for business, blogging for business, attracting business with your blog, professional writer, business blog writing, blog article ideas, Lyndall Guinery-Smith

7 Simple Company Profile tips for struggling marketers

These 7 simple Company Profile tips may be helpful if you’re struggling with what to include and what to leave […]

win your customer's trust, win trust, win clients, client attraction, website content, professional writer

How to win your customer's trust

So, you want to know how to get customers to trust you and your business? Here are the details … […]

How to get customers to like you, small business marketing, Professional Writer, Know like and trust factor, Getting known online, Building rapport online, Lyndall Guinery-Smith

Get customers to like you - 7 top tips

So, you want to know how to get customers to like you and your business? Here’s the lowdown… These days, […]

Know like and trust factor, The Professional Writer, getting known online, building customer relationships, how to get customers to know like & trust you

How to become known online - 7 top tips

Want to become known online? Attracting prospective customers and getting them to buy from you online can be challenging. The […]

How to write an outstanding Company Profile

Are you wondering how to create an outstanding Company Profile that will win more business? You’re not alone! It’s a […]

Attract more business, Grow your business in 2017, professional writer, website content, website writer, copywriter, small business marketing, Lyndall Guinery-Smith

Attract more business in 2017

Want to attract more business in the New Year? Yes? How’s your website looking? Will your site help or hinder […]

Simple blog post schedule, tips on blogging for business, blogging, business writing, professional writer, business writing help, small business marketing, Lyndall Guinery-Smith

How to set up a simple blog post schedule

Coming up with a simple blog post schedule has helped me to be more productive with my blogging. One thing […]

How to become known as an industry expert

Want to become known as an industry expert? Being known for your expertise can enable you to charge more for […]

Business plan mistakes to avoid, business planning, writing for business, professional writer, how to write a business plan, business plan help, professional writing, small business marketing, Lyndall Guinery-Smith

17 Business Plan Mistakes To Avoid

If you’re about to write or rewrite the framework for your business, you might want to read over these business […]

How to write a business Case Study

Wondering how to write a business Case Study to show how you’ve helped a client? Not sure whether it’s the […]

Find time to write blog posts, writing blog posts, blogging, blogging hacks and tips, Professional writer

Find time to write blog posts - 5 top tips

Do you struggle to find time to write blog posts? If you do, you’re not alone. In a recent survey […]

How to write an outstanding About Us Page

We’d all love to have an outstanding About Us page on our website, wouldn’t we? So what is it that […]

Writing engage reader, Engage your reader, writing tips, writing for the web, professional writer, business writing tips, business writing help, small business marketing, Professional writer Australia, Lyndall Guinery-Smith

7 tips to engage the reader online

Have you ever noticed how some blog posts and websites engage the reader, holding your interest, while others are so […]

blog post ideas for small business, blogging for business, professional writer, business writer, writing for business, blog writing help, Professional Writer Australia, Lyndall Guinery-Smith

21 blog post ideas for small business

Are you looking for some blog post inspiration? Here’s a list of blog post ideas for small business owners who need […]

Business Plan writer, Business plan help, how to write a business plan, business plan template, professional writer australia, Business plan expert, small business marketing, Lyndall Guinery-Smith

How to write a winning Business Plan

Do you know how to write a winning Business Plan? Does your Business Plan provide strategy, direction and a roadmap […]

Capture ideal customers attention, marketing, target customers, professional writer, Professional writer Australia, Lyndall Guinery-Smith

5 tips to capture your ideal customers attention

Does your marketing capture your ideal customers’ attention? Or are you attracting the wrong people? These tips will help you […]

Startup About us page, about us page for startups, Professional Writer, About Us page help

How to write an awesome Startup About Us page

Wondering how to write an awesome startup About Us page? Never fear, help is here! Did you know that the […]

How to attract premium clients

Do you want to know how to attract premium clients who are willing to pay more? When I ask, “Who […]

Unique selling proposition, small business marketing strategy, Professional Writer

Unique Selling Proposition – Why every small business must have one

Do you know what your Unique Selling Proposition is? As a small business owner, have you really thought about what […]

Build trust, professional writer, website content, how to get people to buy, small business marketing, Lyndall Guinery-Smith

7 ways to build trust with your readers

Want to know how to build trust with your readers – and get them to buy? If you want people […]

Communication, art of conversation, conversation skills, Professional writer, communication skiills

Is the Art of Conversation dying?

With the increased use of email and text messages, the art of having a good conversation may well be dying […]

Engaging About Us page, website copywriting, web writer, how to write an about us page

How to write an engaging About Us page that wins business

Do you have an engaging About Us page? Does it entice your readers and generate interest amongst your customers and […]

How to work with a Professional Writer

Do you want to know how to work with a professional writer? Many small business owners know their business operation […]

How To Connect With Your Customers

As a small business owner, are you unsure how to connect with your customers? Establishing a strong connection with prospects […]

How to write an outstanding staff profile

Knowing how to write an outstanding staff profile can be challenging – particularly if you’re trying to write about yourself. […]

How to write an Engaging Company Profile

An engaging Company Profile has the power to attract and inspire your potential customers. Have you read your Company Profile lately? […]

7 Company Profile Mistakes to Avoid

mpany Profile mistakes can easily be avoided with a little planning and attention to detail. Whether you’re writing a fresh […]

How getting to know your clients can help you win more business

Does your marketing help bring in truckloads of new clients? Would you like to get more engagement from your customers […]

Generate content, Content ideas, blog post ideas, professional writer

Generate content your readers will love - 5 tips

Not sure how to generate content for your blog posts?Are you one of those small business owners who doesn’t write […]

Real estate ad writing, property ad writing, property marketing, professional writer

How to write the best Real Estate ads - Tips from a professional writer

Want to know how to write the best Real Estate ads? Getting results from your property marketing can be challenging at times. […]

7 top tips for a winning Company Profile - from a professional writer

Your Company Profile doesn’t have to be a boring document that people don’t read. It can be a vibrant and […]

social media management, professional social media writer, grow your business

9 ways Social Media can help grow your small business

Social media has become a must-do activity for all businesses, but it’s especially important if you want to stay competitive. […]

How to make your Company Profile stand out

Once you’ve made the decision to prepare a Company Profile, or update your old one, you need to take some […]

How to write Real Estate headlines that work

Want more buyers at your Open Homes? Yes? If you want to get more buyers through the door, you may […]

How to get RED HOT testimonials from your clients

I was talking to my client Robyn recently and she commented how much she enjoys getting testimonials. Heck, we all LOVE […]

Power of thank you to grow real estate business

How to harness the power of THANK YOU to grow your Real Estate business

As you’re probably aware, building a strong relationship with your clients is key in establishing and growing a sizeable and […]

How to write a Company Profile that wins business

An engaging Company Profile is a great way to truly connect with prospective customers – and get them to buy […]

Write About Us page, About Us pages, how to write an about us page

How to write the best About Us page for your site – Top 5 tips

Do you want to win more business? Take a close look at the About page of your website. Does the […]

Real estate copywriting tips, How to write a real estate ad, Property Copywriting tips, professional real estate copywriter, property writer

Top 5 Real Estate Copywriting Tips – from a Property Copywriting veteran

If writing property descriptions is challenging, check out these Real Estate copywriting tips. Writing Real Estate advertisements can be difficult, particularly […]

The surefire solution to blog or newsletter writer's block

Do you struggle to come up with content for your company Blog, eNews or print newsletter? You’re not alone. Whether […]

Powerful story, About Us page, Writing for business, business story, Professional Writer, how to tell your business story, small business marketing, Lyndall Guinery-Smith

Inspire your customers with a powerful story

We all know how important it is to make a connection with customers in business today. Smart businesses create brand awareness and influence […]

5 quick tips for article success

OK – so you’re keen to get an article published in your industry magazine, online journal or local newspaper. Most […]

7 quick & easy tips for successful eNewsletters

Producing a successful eNewsletter is easier than you think. Following are 7 key components successful newsletters have in common. WHO […]

5 powerful ways to get noticed ... without breaking the bank

1. Name tags – Do you have a name tag? Do your staff members have them? Have you noticed how […]

7 ways to bring creative thinking alive in your business

Creative thinking is essential in today’s fast-paced business world. If you’re able to regularly tap into your creativity and […]

Attention - How to get your article published

Now that I’ve got your attention … let’s find out how you can attract more business with a targeted article […]

5 ways your stories can get people to buy more

Many small business owners would like to get customers to buy more products or services … and buy them more […]

How to turn new customers into clients for life

I once read some great advice to business owners, ‘Tell them what you’re gonna do, tell them what you’re doing, […]

5 top tips to help get your business article published

You want to promote your business and attract more customers. You’ve done your research and found out that writing a […]

How to identify your UVP in 5 easy steps

As a customer, what makes you want to deal with one business over another when they both appear to offer […]

7 low-cost marketing tips for small business

Time after time, I hear small business owners lament ‘my marketing doesn’t work’. Quite often, when I ask them what type […]