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Write a compelling About Us page, professional writer, business storytelling

A compelling About Us page has the power to convert prospects into loyal customers and position you as the go-to expert in

Business awards success, 12-step strategy for business awards

Achieving business awards success isn’t about luck or scratching to put together a last-minute submission. Award-winning businesses approach awards with a well-thought-out

Raising your business profile

When you’re in business, establishing yourself as an expert isn’t just a bonus—it’s a critical part of running a thriving enterprise. Raising

Team profile, staff profile tips

Knowing how to write an outstanding team member profile can be challenging – particularly if you’re trying to write about yourself. The

Are you ready to win a business award

Awards are becoming increasingly popular in Australia. Is your business ready to win a business award and be recognised among the best

Website copy, website copywriting, engaging your audience

A high-performing website is essential for attracting and retaining customers. Ensuring you have engaging website copy, or the words on your website,

Testimonials, reviews and how they help win business

In a world of endless choices, consumers are often overwhelmed by the sheer number of options available. This is where the power

Women in business awards

2025 promises an exciting array of business awards for women ready to gain well-deserved recognition across various industries. These prestigious platforms celebrate

Write a winning capability statement, expert capability statement guidelines, professional capability statement writer

Winning new business can be tough… but with the right tools, such as a professional Capability Statement, you can get your foot

Raising brand awareness, win more business

Raising Brand Awareness in 2025

Uncover essential strategies for boosting your small business's brand awareness in 2025, including SEO optimisation, engaging content creation, and leveraging business awards, to ensure you stand out in the digital marketplace.

Choosing the right business awards

With intense competition in business, recognition through awards can significantly boost your company’s reputation, credibility and your team’s morale. Choosing the right

Winning a business award in 2025

Having written 200+ business award submissions to date, our team is well-placed to share how winning a business award can help grow

Human copywriter vs AI

at’s As you’ve probably noticed, the methods for creating copy and content are rapidly evolving. As a human copywriter, I’ve had people

Business Award Submission tips

Writing business award submissions isn’t just about filling out forms; it’s an art and science that involves strategic planning, honest self-assessment and

How to build trust through your website copy

Establishing trust with your audience is vital for the success of any business. Your website acts as the face of your brand,

Capability-Statement-Construction

Winning new business in the building industry is no easy feat. We receive a lot of enquiries about capability statements for construction

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