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Life story writing matters, leave a legacy

Why Life Story Writing Matters

Life story writing matters now more than ever in our digital age, where authentic connection often feels scarce. As Søren Kierkegaard once

Business awards strategy

What is a business awards strategy, and why does it matter?  A business awards strategy is a proactive plan for selecting the

Founder story

What’s the difference between a founder story and a bio? While both introduce you and your business, they play distinct roles in

Writing a winning business award submission

Want to know how to write a winning business award submission? You’re in the right place! Writing a winning business award submission

The power of listening - why great business begins with great listening

Think about the conversations you’ve had with clients, suppliers, or colleagues. How often do people really listen – not just waiting for

Your brand voice matters

For successful businesses, a distinct brand voice is as essential as a unique logo. A memorable voice differentiates you from competitors, engages

Local business awards - Tips for success

Local business awards might look glamorous from the outside, but if you run a busy small business, it’s entirely natural to wonder

About page copy tips and tricks, writing About page copy

When a potential client lands on your website, your home page might capture their interest, but it’s your About page that often

Choosing the right awards for your business

With intense competition in business, recognition through awards can significantly boost your company’s reputation, credibility and your team’s morale. Choosing the right

How to become a thought leader, what is a thought leader, blog post writer, award nominations writer, The Professional Writer, Lyndall Guinery-Smith

Establishing genuine influence and authority in your industry requires more than just expertise. It demands the human elements that no artificial intelligence

Boost your SEO ranking

Wondering where your website enquiries have gone? Need to boost your SEO ranking? Search engine optimisation has evolved far beyond simple keyword

enter business awards, why you should enter business awards, help with business award application, professional writer, business award nomination writer

If you’re considering entering business awards in 2026, you’re making a strategic move that could transform your business trajectory. Recent studies show

Case study on how a capability statement won a major contract

When done well, a capability statement is far more than a glossy brochure – it’s a strategic sales document that can open

Best Australian Business Awards to enter in 2023

A handy list of 2023 Australian Business Awards to enter

Working with a professional writer, Lyndall Guinery-Smith professional writer

Want to know how to work with a professional writer? As a small business owner, you’re an expert in your field. Whether

Winning business awards in Australia

In business, gaining a genuine advantage requires more than just a great product or service. Recognition from your industry and community can

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