Category: Small Business Marketing

Business awards success, 12-step strategy for business awards

Business Awards Success – A 12-Step Strategy

Achieving business awards success isn’t about luck or scratching to put together a last-minute submission. Award-winning businesses approach awards with a well-thought-out strategy, aligning the process with their broader business goals. By following a proven framework, you can increase your chances of winning and maximise the value of the recognition. Here’s a 12-step strategy to

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Raising Your Business Profile: Actionable Tips for Business Owners

When you’re in business, establishing yourself as an expert isn’t just a bonus—it’s a critical part of running a thriving enterprise. Raising your business profile and becoming recognised for your expertise allows you to charge premium rates, attract top-tier clients, and maintain a steady stream of opportunities. Whether you want to enhance your personal brand

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Are you ready to win a business award

Are You Ready to Win a Business Award?

Awards are becoming increasingly popular in Australia. Is your business ready to win a business award and be recognised among the best in your local region, industry or nationally? If you’ve experienced significant growth and success over the past 1-2 years, and potentially overcome challenges to come out on top, this may be the time

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Website copy, website copywriting, engaging your audience

Engaging Website Copy that Wins Business

A high-performing website is essential for attracting and retaining customers. Ensuring you have engaging website copy, or the words on your website, will help your business do more than explain what you do – it has  power to persuade and convert visitors into loyal customers. As a copywriter, I understand the power of language in

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Testimonials, reviews and how they help win business

The Power of Testimonials: Building Trust and Boosting Sales

In a world of endless choices, consumers are often overwhelmed by the sheer number of options available. This is where the power of testimonials can help your business to stand out as a signal of trust, guiding potential buyers toward reliable solutions. Let’s explore the powerful role testimonials play in driving business success. Why Testimonials

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Women in business awards

9 Business Awards for Women to Enter in 2025

2025 promises an exciting array of business awards for women ready to gain well-deserved recognition across various industries. These prestigious platforms celebrate and elevate women’s influence, providing invaluable opportunities to showcase their achievements. Below is a detailed overview of nine Australian business awards for women, designed to acknowledge exceptional contributions and inspire continued success. 1.

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Write a winning capability statement, expert capability statement guidelines, professional capability statement writer

How to write a winning Capability Statement

Winning new business can be tough… but with the right tools, such as a professional Capability Statement, you can get your foot in the door, build a strong relationship and look forward to the all-important handshake once you’ve won the project! In this informative blog post, we’ve answered the most frequently asked questions surrounding Capability

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Raising brand awareness, win more business

Raising Brand Awareness in 2025

Uncover essential strategies for boosting your small business’s brand awareness in 2025, including SEO optimisation, engaging content creation, and leveraging business awards, to ensure you stand out in the digital marketplace.

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Winning a business award in 2025

Winning a Business Award in 2025: Prepare now!

Having written 200+ business award submissions to date, our team is well-placed to share how winning a business award can help grow your business. With that in mind, we share the following tips to help you prepare for the winning a business award in 2025. What would winning a business award in 2025 do for

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Human copywriter vs AI

Human Copywriter vs AI: Who Should Write for Your Business?

at’s As you’ve probably noticed, the methods for creating copy and content are rapidly evolving. As a human copywriter, I’ve had people ask me whether I think AI is going to replace us…. the answer is definitely No! 🙂 I’ve carefully considered the value that expert copywriters bring to the table – it’s about so

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