Category: Small Business Marketing

Website copy, website copywriting, engaging your audience

Engaging Website Copy that Wins Business

A high-performing website is essential for attracting and retaining customers. Ensuring you have engaging website copy, or the words on your website, will help your business do more than explain what you do – it has  power to persuade and convert visitors into loyal customers. As a copywriter, I understand the power of language in

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Testimonials, reviews and how they help win business

The Power of Testimonials: Building Trust and Boosting Sales

In a world of endless choices, consumers are often overwhelmed by the sheer number of options available. This is where the power of testimonials can help your business to stand out as a signal of trust, guiding potential buyers toward reliable solutions. Let’s explore the powerful role testimonials play in driving business success. Why Testimonials

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Women in business awards

9 Business Awards for Women to Enter in 2025

2025 promises an exciting array of business awards for women ready to gain well-deserved recognition across various industries. These prestigious platforms celebrate and elevate women’s influence, providing invaluable opportunities to showcase their achievements. Below is a detailed overview of nine Australian business awards for women, designed to acknowledge exceptional contributions and inspire continued success. 1.

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Write a winning capability statement, expert capability statement guidelines, professional capability statement writer

How to write a winning Capability Statement

Winning new business can be tough… but with the right tools, such as a professional Capability Statement, you can get your foot in the door, build a strong relationship and look forward to the all-important handshake once you’ve won the project! In this informative blog post, we’ve answered the most frequently asked questions surrounding Capability

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Raising brand awareness, win more business

Raising Brand Awareness in 2025

Uncover essential strategies for boosting your small business’s brand awareness in 2025, including SEO optimisation, engaging content creation, and leveraging business awards, to ensure you stand out in the digital marketplace.

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Winning a business award in 2025

Winning a Business Award in 2025: Prepare now!

Having written 200+ business award submissions to date, our team is well-placed to share how winning a business award can help grow your business. With that in mind, we share the following tips to help you prepare for the winning a business award in 2025. What would winning a business award in 2025 do for

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Human copywriter vs AI

Human Copywriter vs AI: Who Should Write for Your Business?

at’s As you’ve probably noticed, the methods for creating copy and content are rapidly evolving. As a human copywriter, I’ve had people ask me whether I think AI is going to replace us…. the answer is definitely No! 🙂 I’ve carefully considered the value that expert copywriters bring to the table – it’s about so

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Business Award Submission tips

200+ Business Award Submissions: Lessons Learned

Writing business award submissions isn’t just about filling out forms; it’s an art and science that involves strategic planning, honest self-assessment and strong storytelling. Having written over 200 business award submissions, I’d like to share some key lessons to help guide you through this process.   Planning & Preparation are Essential From my experience, one

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Write a winning business award submission

How to Write a Winning Business Award Submission

Winning a business award can significantly elevate your company’s reputation, credibility and overall success. Crafting a winning business award submission requires careful planning, strategic storytelling and attention to detail. This blog post will walk you through each step to ensure your business award submission not only meets but exceeds the judges’ expectations. Understand the Award

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Discover the power of client success stories

Connecting Through Client Success Stories

There are many ways to connect with potential clients, but none are as powerful than client success stories. As human beings, we all like to emulate the success of others. That’s why reviews and client testimonials are so powerful. What is a Client Success Story? We all love receiving positive reviews and testimonials. Imagine taking

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