Category: Small Business Marketing

Winning a business award in 2025

Winning a Business Award in 2025: Prepare now!

Having written 200+ business award submissions to date, our team is well-placed to share how winning a business award can help grow your business in 2022. With that in mind, we share the following tips to help you prepare for the winning a business award in 2025. What would winning a business award in 2025

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Human copywriter vs AI

Human Copywriter vs AI: Who Should Write for Your Business?

at’s As you’ve probably noticed, the methods for creating copy and content are rapidly evolving. As a human copywriter, I’ve had people ask me whether I think AI is going to replace us…. the answer is definitely No! 🙂 I’ve carefully considered the value that expert copywriters bring to the table – it’s about so

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Business Award Submission tips

200+ Business Award Submissions: Lessons Learned

Writing business award submissions isn’t just about filling out forms; it’s an art and science that involves strategic planning, honest self-assessment and strong storytelling. Having written over 200 business award submissions, I’d like to share some key lessons to help guide you through this process.   Planning & Preparation are Essential From my experience, one

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Write a winning business award submission

How to Write a Winning Business Award Submission

Winning a business award can significantly elevate your company’s reputation, credibility and overall success. Crafting a winning business award submission requires careful planning, strategic storytelling and attention to detail. This blog post will walk you through each step to ensure your business award submission not only meets but exceeds the judges’ expectations. Understand the Award

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Discover the power of client success stories

Connecting Through Client Success Stories

There are many ways to connect with potential clients, but none are as powerful than client success stories. As human beings, we all like to emulate the success of others. That’s why reviews and client testimonials are so powerful. What is a Client Success Story? We all love receiving positive reviews and testimonials. Imagine taking

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How to engage and connect with your clients

Engage and Connect: The Key to Building Client Relationships

It’s no secret that the lifeblood of any small business relies on the power to truly engage and connect with the people who matter most—our ideal clients. Success in marketing hinges not just on reaching your audience but resonating with them, laying the groundwork for establishing and building enduring relationships and fostering loyal customers. Taking

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How to write a winning business awards entry, award tips from a professional writer

How to write a winning business awards entry

Writing a winning business awards entry can be a challenging and exhilarating endeavour. However, trust me when I say that the rewards of promoting your business are truly worth the effort! By submitting an impressive entry, you have a golden opportunity to elevate your business to new heights and gain well-deserved recognition within your industry.

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human connection, client connection, authenticity

The Power of Human Connection

Today’s businesses have access to more data and technology than ever before. The insights provided by analytics and automation can certainly inform better decisions. However, no matter how advanced our tech tools become, there is no replacement for the immense value of human connection. In a world full of impersonal screens and digital communication, people

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Building trust through website copy, professional web copywriting tips

Establishing Trust Through Your Website Copy

Establishing trust is a crucial aspect of any business, but it’s not always as easy as it seems. Trust can be seen as a currency that influences customer loyalty, buying decisions, and even employee retention. In today’s fast-paced world, where social media has the power to shape politics and markets, recognizing and respecting issues that

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7 attributes of an award-winning business

7 Attributes of an Award-winning Business

We’ve written hundreds of business award submission over the years, telling the stories of some incredible businesses in the process. A lot of businesspeople want to win an award, but not every business is successful in their quest. So, what makes an award-winning business? What makes one business stand out from the crowd? This blog

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