Category: Building authority

Testimonials, reviews and how they help win business

The Power of Testimonials: Building Trust and Boosting Sales

In a world of endless choices, consumers are often overwhelmed by the sheer number of options available. This is where the power of testimonials can help your business to stand out as a signal of trust, guiding potential buyers toward reliable solutions. Let’s explore the powerful role testimonials play in driving business success. Why Testimonials

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Women in business awards

9 Business Awards for Women to Enter in 2025

2025 promises an exciting array of business awards for women ready to gain well-deserved recognition across various industries. These prestigious platforms celebrate and elevate women’s influence, providing invaluable opportunities to showcase their achievements. Below is a detailed overview of nine Australian business awards for women, designed to acknowledge exceptional contributions and inspire continued success. 1.

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Raising brand awareness, win more business

Raising Brand Awareness in 2025

Uncover essential strategies for boosting your small business’s brand awareness in 2025, including SEO optimisation, engaging content creation, and leveraging business awards, to ensure you stand out in the digital marketplace.

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Choosing the right business awards

Choosing the Right Business Awards Program for your Business

With intense competition in business, recognition through awards can significantly boost your company’s reputation, credibility and your team’s morale. Choosing the right business awards program to enter is crucial—it’s not just about bagging any trophy, but about finding an accolade that genuinely celebrates your achievements and aligns with your business values. To ensure you can

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Winning a business award in 2025

Winning a Business Award in 2025: Prepare now!

Having written 200+ business award submissions to date, our team is well-placed to share how winning a business award can help grow your business. With that in mind, we share the following tips to help you prepare for the winning a business award in 2025. What would winning a business award in 2025 do for

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Human copywriter vs AI

Human Copywriter vs AI: Who Should Write for Your Business?

at’s As you’ve probably noticed, the methods for creating copy and content are rapidly evolving. As a human copywriter, I’ve had people ask me whether I think AI is going to replace us…. the answer is definitely No! 🙂 I’ve carefully considered the value that expert copywriters bring to the table – it’s about so

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How to build trust through your website copy

How to Build Trust Through Your Website Copy

Establishing trust with your audience is vital for the success of any business. Your website acts as the face of your brand, making it essential to utilise effective copywriting techniques that convey credibility and foster trust. Here’s a few professional tips on how to build trust through your website copy. We want to help you

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Capability-Statement-Construction

Top Capability Statement Tips for Construction Companies

Winning new business in the building industry is no easy feat. We receive a lot of enquiries about capability statements for construction companies. In a sector characterised by intense competition and high stakes, having the right tools to demonstrate your company’s capabilities is crucial. One of the most powerful tools at your disposal is a

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Discover the power of client success stories

Connecting Through Client Success Stories

There are many ways to connect with potential clients, but none are as powerful than client success stories. As human beings, we all like to emulate the success of others. That’s why reviews and client testimonials are so powerful. What is a Client Success Story? We all love receiving positive reviews and testimonials. Imagine taking

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How to engage and connect with your clients

Engage and Connect: The Key to Building Client Relationships

It’s no secret that the lifeblood of any small business relies on the power to truly engage and connect with the people who matter most—our ideal clients. Success in marketing hinges not just on reaching your audience but resonating with them, laying the groundwork for establishing and building enduring relationships and fostering loyal customers. Taking

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