Category: Building authority

Write a compelling About Us page, professional writer, business storytelling

How to Write a Compelling About Us Page

When our clients are setting up a new website, or updating an old one, they often tell us they want a compelling About Us page, but they’re not sure what information to include. Some people don’t want to appear as though they are bragging about themselves or their business, while others say they don’t want

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client success stories, the professional writer

How to Write Client Success Stories

Mention the term ‘case study’ and most people’s eyes glaze over as their attention wanes. Simply by changing the title to ‘client success stories’, we take a whole new approach. So, what is a client success story? A client success story is an article or blog post that provides an insight into your customer experience.

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stand out from the competition, the professional writer

How to Stand Out from Your Competition

Are you happy to blend in with other similar businesses or would you prefer to stand out from your competition? You want to stand out, you say?! But how….? By tapping into the power of business storytelling. Stories have the power to captivate, engage and connect with the reader. They can often move us to

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win an Australian business award, the professional writer

How to win an Australian Business Award in 2021

If you want to raise the profile of your business, one of the most effective strategies is to enter an Australian Business Award in 2021. This year is the ideal time to celebrate your achievements, to acknowledge how you’ve overcome recent challenges, to reinforce your profile as an industry thought leader or to highlight your

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how to write an authentic about us page, the professional writer

How to Write an Authentic About Us Page

Have you read your own website content lately? Can you confidently say your business has an authentic About Us page… One which truly represents your business and engages your potential clients? Does your content clearly show the outcomes you achieve for your clients? Hold on a minute … isn’t the About Us page all about

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build your brand with story, the professional writer

Business Storytelling to Build Your Brand

When it comes to engaging your audience and building relationships with potential customers, stories sell! If you want your website content to get noticed, business storytelling can help. What is business storytelling? It’s basically conveying useful information about your business within a narrative. Stories have the power to influence opinions and the attitude of the

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Blogging tips, business blogging, boost your website ranking, professional writer

Blogging for Business Growth – 9 Expert Tips

Growing your online audience is difficult in today’s digital world. But one simple and cost-effective way to market your products or services is by blogging for business.  Did you know that up to 72% of online marketers describe consistent content creation as their most effective SEO tactic? And it’s no secret that good SEO generates more site

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attention grabbing communication tips, professional writer

Top 5 attention-grabbing communication tips

Connecting with your ideal clients isn’t always as straightforward as you’d like it to be. The following communication tips will help you craft your message so it’s more likely to attract the attention of those elusive prospective customers! Tip 1: Know your target customers How do we get to know people? We ask questions – and

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How to become a thought leader, what is a thought leader, blog post writer, award nominations writer, The Professional Writer, Lyndall Guinery-Smith

How to Become a Thought Leader

Are you seen as a thought leader or a business trailblazer in your industry or niche? Or are you happy to be just one of the crowd? Thought leaders are those we recognise as a foremost authority in their area of expertise, whose views are seen as authoritative and influential, making them the go-to person

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Write an engaging blog post, write to engage readers, professional business writer, professional writer, write to impress clients

How to Write to Engage your Readers

Want to know more about writing to engage your readers? Whether you’re writing marketing materials, blog posts or a company profile to promote your business, one of the first things to consider is … Who is your audience? Who will read what you’re writing? While your message may be the most important thing you wish

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