Lyndall Guinery-Smith

Raising Your Business Profile: Actionable Tips for Business Owners

Award nomination writing, Building authority, Grow your business, Small Business Marketing / By

When you’re in business, establishing yourself as an expert isn’t just a bonus—it’s a critical part of running a thriving enterprise. Raising your business profile and becoming recognised for your expertise allows you to charge premium rates, attract top-tier clients, and maintain a steady stream of opportunities. Whether you want to enhance your personal brand […]

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Team profile, staff profile tips

How to Write an Outstanding Team Member Profile

Building authority, Staff profiles, Web writing tips / By

Knowing how to write an outstanding team member profile can be challenging – particularly if you’re trying to write about yourself. The purpose of a profile is to tell a little of your story, to encourage readers to relate to you, and to nurture what we call the “know, like & trust factor”.  Most people

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Are you ready to win a business award

Are You Ready to Win a Business Award?

Award nomination writing, Business Awards, Small Business Marketing / By

Awards are becoming increasingly popular in Australia. Is your business ready to win a business award and be recognised among the best in your local region, industry or nationally? If you’ve experienced significant growth and success over the past 1-2 years, and potentially overcome challenges to come out on top, this may be the time

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Website copy, website copywriting, engaging your audience

Engaging Website Copy that Wins Business

About Us pages, Brand voice, Building authority, Grow your business, Small Business Marketing, Web writing tips, Website copy / By

A high-performing website is essential for attracting and retaining customers. Ensuring you have engaging website copy, or the words on your website, will help your business do more than explain what you do – it has  power to persuade and convert visitors into loyal customers. As a copywriter, I understand the power of language in

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Testimonials, reviews and how they help win business

The Power of Testimonials: Building Trust and Boosting Sales

Building authority, Grow your business, Small Business Marketing / By

In a world of endless choices, consumers are often overwhelmed by the sheer number of options available. This is where the power of testimonials can help your business to stand out as a signal of trust, guiding potential buyers toward reliable solutions. Let’s explore the powerful role testimonials play in driving business success. Why Testimonials

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Women in business awards

9 Business Awards for Women to Enter in 2025

Award nomination writing, Building authority, Business Awards, Grow your business, Small Business Marketing / By

2025 promises an exciting array of business awards for women ready to gain well-deserved recognition across various industries. These prestigious platforms celebrate and elevate women’s influence, providing invaluable opportunities to showcase their achievements. Below is a detailed overview of nine Australian business awards for women, designed to acknowledge exceptional contributions and inspire continued success. 1.

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Write a winning capability statement, expert capability statement guidelines, professional capability statement writer

How to write a winning Capability Statement

Capability statements, Company Profiles, Small Business Marketing / By

Winning new business can be tough… but with the right tools, such as a professional Capability Statement, you can get your foot in the door, build a strong relationship and look forward to the all-important handshake once you’ve won the project! In this informative blog post, we’ve answered the most frequently asked questions surrounding Capability

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Choosing the right business awards

Choosing the Right Business Awards Program for your Business

Award nomination writing, Building authority, Business Awards, Grow your business / By

With intense competition in business, recognition through awards can significantly boost your company’s reputation, credibility and your team’s morale. Choosing the right business awards program to enter is crucial—it’s not just about bagging any trophy, but about finding an accolade that genuinely celebrates your achievements and aligns with your business values. To ensure you can

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Winning a business award in 2025

Winning a Business Award in 2025: Prepare now!

Award nomination writing, Building authority, Business Awards, Grow your business, Small Business Marketing / By

Having written 200+ business award submissions to date, our team is well-placed to share how winning a business award can help grow your business. With that in mind, we share the following tips to help you prepare for the winning a business award in 2025. What would winning a business award in 2025 do for

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