Summary: The best way to prepare for business awards is to start months before entries open. Here’s a strategy for you: Record a baseline of where your business stands today (or the beginning of the year), track the right KPIs, collect testimonials and evidence as you go, and keep a running log of your stories […]
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Your site gets visitors, your design looks sharp, yet the phone stays quiet and the inbox stays empty. A website not generating enquiries is rarely a pure design or traffic problem. More often, the words on the page fail to explain what you do, who it is for and why someone should contact you now.
Website Not Generating Enquiries? Here’s How to Fix It Read More »
Ready to plan your entry for the 2027 NSW Business Awards? This calendar shows you exactly when to expect it, region by region, using 2026 dates as your guide. It lists entry open and close dates, finalist announcements, and gala nights for every regional program run by Business NSW. Use it to plan your entry
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Quick answer: Winning Australian Business Awards comes down to three things: choosing the right program, understanding exactly what judges are scoring, and backing every claim with specific evidence. This guide is my complete, regularly updated resource on Australian Business Awards. It covers why awards matter, how to choose the right program for where you’re at in
Australian Business Awards: The Complete Guide Read More »
Quick answer: To write for your reader means putting their problems, questions, and needs ahead of your own business story. Instead of leading with “we” and “our,” effective copy leads with “you,” answers the exact question the reader has, and builds trust through education rather than a sales pitch. Businesses that write for their reader
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This post shares the biggest business lessons I’ve picked up over ten years of running The Professional Writer, from managing cash flow and building systems to the relationships, referrals and confidence that have shaped everything I do. If you’re a small business owner after real, lived business lessons rather than theory, this is what’s worked
Small Business Lessons I’ve Learned in the Past 10 Years Read More »
When was the last time you updated your LinkedIn profile? Be honest. If your answer is “sometime in 2023,” keep reading. Your LinkedIn profile has a new audience. And no, I don’t mean that person from your old job who watches every post but never lets on. I mean AI. AI Is Reading Your Profile
Your LinkedIn Profile has a new audience (and it’s not who you think!) Read More »
A great story alone won’t make a business award-winning, though a good one will get you noticed. It’s steady revenue growth. It’s healthy profit margins and low reliance on the owner. And it’s evidence you can back up every claim with real numbers. Award judges are trained to score the same fundamentals a buyer would
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Business awards judges are looking for three things above all else: a submission that answers the criteria precisely, a story backed by real evidence, and an entry that feels human rather than generic. This post breaks down what separates a shortlisted entry from one that goes straight in the “no” pile, why generic or unedited
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AI search tools like Google’s AI Overview, ChatGPT, Claude and Perplexity now write full answers instead of showing a list of links. To get picked as a trusted source, your website needs simple copy, clear headings, FAQs, fast loading and good accessibility. If you wait too long to update your site, you risk losing visitors,
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