Lyndall Guinery-Smith

Boost your SEO ranking

Boost Your SEO Ranking: The E-E-A-T Guide

Wondering where your website enquiries have gone? Need to boost your SEO ranking? Search engine optimisation has evolved far beyond simple keyword placement and link building. Google’s E-E-A-T framework now stands as the cornerstone of content credibility in both search and artificial intelligence environments. As algorithms grow more sophisticated, mastering these principles has become essential […]

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enter business awards, why you should enter business awards, help with business award application, professional writer, business award nomination writer

Top 10 Reasons for Entering Business Awards in 2026

If you’re considering entering business awards in 2026, you’re making a strategic move that could transform your business trajectory. Recent studies show that organisations that participate in business awards experience significant growth and increased market visibility. Let’s explore the top 10 reasons for entering business awards in 2026 and how they can benefit your organisation.

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Case study on how a capability statement won a major contract

Case Study: Capability Statement Helps Win a Major Contract

When done well, a capability statement is far more than a glossy brochure – it’s a strategic sales document that can open doors, spark meaningful conversations, and tip the scales in your favour during competitive tenders. This case study explores how one Australian small business used a professionally crafted capability statement to secure a major

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Working with a professional writer, Lyndall Guinery-Smith professional writer

How to work with a Professional Writer

Want to know how to work with a professional writer? As a small business owner, you’re an expert in your field. Whether you’re a fantastic plumber, a brilliant consultant, or an innovative service-based businessperson, you know your craft inside and out. But when it comes to attracting new customers, writing about your business can feel

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Winning business awards in Australia

Winning Business Awards in Australia: The Ultimate Guide

In business, gaining a genuine advantage requires more than just a great product or service. Recognition from your industry and community can elevate your brand, open doors, and accelerate growth. Entering and winning business awards in Australia is a powerful strategy to achieve this recognition, but it demands a thoughtful and dedicated approach. This post

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Writing your life stories

Why Writing Your Life Stories is the Greatest Gift You’ll Ever Give Your Family

Writing your life stories to share with your loved ones is the greatest gift you can give. Discover the transformative power of writing your life stories. This blog post explores how capturing your memories in simple, meaningful stories can preserve your legacy, connect generations, and uncover the wisdom in everyday moments.

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Award winning team, award winners, winning an award

9 Do’s and Don’ts for Entering Business Awards

Entering business awards can be a powerful way to elevate your brand’s visibility, enhance your credibility, and open the doors to exciting new business opportunities. It’s also an excellent way to showcase your team’s dedication and celebrate their achievements. However, with so many companies competing for top recognition, the way you prepare your application can

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Australian capability statements

Australian Capability Statements – Grow Your Business

When it comes to Australian capability statements, many business owners are surprised to learn how these documents can help to land a raft of new and bigger clients. A professionally written capability statement is basically a company profile on steroids!. It can be just the “foot in the door” you need to secure more business

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Creating Lifelong Clients, converting casual customers into long term clients

Creating Clients for Life: Turning Casual Customers into Loyal Advocates

Creating lifelong clients is the ultimate goal for any business owner. These are the customers who not only return time and again but also become enthusiastic ambassadors for your brand. However, turning a casual customer into a dedicated, long-term client requires more than just great products or services. It takes intentional strategies, consistent effort, and

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