Lyndall Guinery-Smith

Choosing the right business awards

Choosing the Right Business Awards Program for your Business

Award nomination writing, Building authority, Business Awards, Grow your business / By

With intense competition in business, recognition through awards can significantly boost your company’s reputation, credibility and your team’s morale. Choosing the right business awards program to enter is crucial—it’s not just about bagging any trophy, but about finding an accolade that genuinely celebrates your achievements and aligns with your business values. To ensure you can […]

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Winning a business award in 2025

Winning a Business Award in 2025: Prepare now!

Award nomination writing, Building authority, Business Awards, Grow your business, Small Business Marketing / By

Having written 200+ business award submissions to date, our team is well-placed to share how winning a business award can help grow your business in 2022. With that in mind, we share the following tips to help you prepare for the winning a business award in 2025. What would winning a business award in 2025

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Human copywriter vs AI

Human Copywriter vs AI: Who Should Write for Your Business?

Article writing, Article writing help, Blogging for Business, Building authority, Small Business Marketing / By

at’s As you’ve probably noticed, the methods for creating copy and content are rapidly evolving. As a human copywriter, I’ve had people ask me whether I think AI is going to replace us…. the answer is definitely No! 🙂 I’ve carefully considered the value that expert copywriters bring to the table – it’s about so

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Business Award Submission tips

200+ Business Award Submissions: Lessons Learned

Award nomination writing, Business Awards, Grow your business, Small Business Marketing / By

Writing business award submissions isn’t just about filling out forms; it’s an art and science that involves strategic planning, honest self-assessment and strong storytelling. Having written over 200 business award submissions, I’d like to share some key lessons to help guide you through this process.   Planning & Preparation are Essential From my experience, one

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How to build trust through your website copy

How to Build Trust Through Your Website Copy

About Us pages, Building authority, General, Web writing tips / By

Establishing trust with your audience is vital for the success of any business. Your website acts as the face of your brand, making it essential to utilise effective copywriting techniques that convey credibility and foster trust. Here’s a few professional tips on how to build trust through your website copy. We want to help you

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Capability-Statement-Construction

Top Capability Statement Tips for Construction Companies

Building authority, Capability statements, Grow your business / By

Winning new business in the building industry is no easy feat. We receive a lot of enquiries about capability statements for construction companies. In a sector characterised by intense competition and high stakes, having the right tools to demonstrate your company’s capabilities is crucial. One of the most powerful tools at your disposal is a

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Write a winning business award submission

How to Write a Winning Business Award Submission

Award nomination writing, Business Awards, Small Business Marketing / By

Winning a business award can significantly elevate your company’s reputation, credibility and overall success. Crafting a winning business award submission requires careful planning, strategic storytelling and attention to detail. This blog post will walk you through each step to ensure your business award submission not only meets but exceeds the judges’ expectations. Understand the Award

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Discover the power of client success stories

Connecting Through Client Success Stories

Blogging for Business, Building authority, Grow your business, Small Business Marketing / By

There are many ways to connect with potential clients, but none are as powerful than client success stories. As human beings, we all like to emulate the success of others. That’s why reviews and client testimonials are so powerful. What is a Client Success Story? We all love receiving positive reviews and testimonials. Imagine taking

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How to engage and connect with your clients

Engage and Connect: The Key to Building Client Relationships

Building authority, Grow your business, Small Business Marketing / By

It’s no secret that the lifeblood of any small business relies on the power to truly engage and connect with the people who matter most—our ideal clients. Success in marketing hinges not just on reaching your audience but resonating with them, laying the groundwork for establishing and building enduring relationships and fostering loyal customers. Taking

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