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Writing a winning business award submission

Writing a Winning Business Award Submission: An Expert’s Guide

Award nomination writing, Building authority, Business Awards, Grow your business, Small Business Marketing / By

Want to know how to write a winning business award submission? You’re in the right place! Writing a winning business award submission takes more than strong writing—it requires a clear strategy, compelling storytelling, and credible evidence. The most successful entries go beyond listing achievements, instead demonstrating real impact, aligning closely with the judging criteria, and […]

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The power of listening - why great business begins with great listening

The Power of Listening – Why Great Business Begins with Great Listening

Building authority, Grow your business, Small Business Marketing / By

Think about the conversations you’ve had with clients, suppliers, or colleagues. How often do people really listen – not just waiting for their turn to speak, but actively trying to understand what you mean, what you need, and how you feel? Listening might seem simple, yet it’s one of the most powerful and underrated tools

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Local business awards - Tips for success

Are Local Business Awards Really Worth Your Time?

Award nomination writing, Business Awards, Small Business Marketing / By

Local business awards might look glamorous from the outside, but if you run a busy small business, it’s entirely natural to wonder whether they are actually worth the effort. Are they just a popularity contest? Do bigger businesses have an unfair advantage? And where do you even start with the seemingly endless entry forms? In

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How to become a thought leader, what is a thought leader, blog post writer, award nominations writer, The Professional Writer, Lyndall Guinery-Smith

How to Become a Thought Leader in 2026

Award nomination writing, Building authority / By

Establishing genuine influence and authority in your industry requires more than just expertise. It demands the human elements that no artificial intelligence can replicate. As a thought leader, your authentic experiences, insights, and connections create impact that resonates with real people seeking real solutions. What is Thought Leadership? Leadership in business has evolved significantly, yet

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Boost your SEO ranking

Boost Your SEO Ranking: The E-E-A-T Guide

Building authority, Grow your business, Small Business Marketing, Web writing tips, Website copy / By

Wondering where your website enquiries have gone? Need to boost your SEO ranking? Search engine optimisation has evolved far beyond simple keyword placement and link building. Google’s E-E-A-T framework now stands as the cornerstone of content credibility in both search and artificial intelligence environments. As algorithms grow more sophisticated, mastering these principles has become essential

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enter business awards, why you should enter business awards, help with business award application, professional writer, business award nomination writer

Top 10 Reasons for Entering Business Awards in 2026

Building authority, Grow your business, Small Business Marketing / By

If you’re considering entering business awards in 2026, you’re making a strategic move that could transform your business trajectory. Recent studies show that organisations that participate in business awards experience significant growth and increased market visibility. Let’s explore the top 10 reasons for entering business awards in 2026 and how they can benefit your organisation.

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Working with a professional writer, Lyndall Guinery-Smith professional writer

How to work with a Professional Writer

Company Profiles, Small Business Marketing / By

Want to know how to work with a professional writer? As a small business owner, you’re an expert in your field. Whether you’re a fantastic plumber, a brilliant consultant, or an innovative service-based businessperson, you know your craft inside and out. But when it comes to attracting new customers, writing about your business can feel

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Australian capability statements

Australian Capability Statements – Grow Your Business

Capability statements, Grow your business, Small Business Marketing / By

When it comes to Australian capability statements, many business owners are surprised to learn how these documents can help to land a raft of new and bigger clients. A professionally written capability statement is basically a company profile on steroids!. It can be just the “foot in the door” you need to secure more business

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Creating Lifelong Clients, converting casual customers into long term clients

Creating Clients for Life: Turning Casual Customers into Loyal Advocates

Building authority, Small Business Marketing / By

Creating lifelong clients is the ultimate goal for any business owner. These are the customers who not only return time and again but also become enthusiastic ambassadors for your brand. However, turning a casual customer into a dedicated, long-term client requires more than just great products or services. It takes intentional strategies, consistent effort, and

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