Building authority

Website copy, website copywriting, engaging your audience

Engaging Website Copy that Wins Business

A high-performing website is essential for attracting and retaining customers. Ensuring you have engaging website copy, or the words on your website, will help your business do more than explain what you do – it has  power to persuade and convert visitors into loyal customers. As a copywriter, I understand the power of language in […]

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Testimonials, reviews and how they help win business

The Power of Testimonials: Building Trust and Boosting Sales

In a world of endless choices, consumers are often overwhelmed by the sheer number of options available. This is where the power of testimonials can help your business to stand out as a signal of trust, guiding potential buyers toward reliable solutions. Let’s explore the powerful role testimonials play in driving business success. Why Testimonials

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Women in business awards

9 Business Awards for Women to Enter in 2025

2025 promises an exciting array of business awards for women ready to gain well-deserved recognition across various industries. These prestigious platforms celebrate and elevate women’s influence, providing invaluable opportunities to showcase their achievements. Below is a detailed overview of nine Australian business awards for women, designed to acknowledge exceptional contributions and inspire continued success. 1.

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Business Award Submission tips

200+ Business Award Submissions: Lessons Learned

Writing business award submissions isn’t just about filling out forms; it’s an art and science that involves strategic planning, honest self-assessment and strong storytelling. Having written over 200 business award submissions, I’d like to share some key lessons to help guide you through this process.   Planning & Preparation are Essential From my experience, one

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Capability-Statement-Construction

Top Capability Statement Tips for Construction Companies

Winning new business in the building industry is no easy feat. We receive a lot of enquiries about capability statements for construction companies. In a sector characterised by intense competition and high stakes, having the right tools to demonstrate your company’s capabilities is crucial. One of the most powerful tools at your disposal is a

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Write a winning business award submission

How to Write a Winning Business Award Submission

Winning a business award can significantly elevate your company’s reputation, credibility and overall success. Crafting a winning business award submission requires careful planning, strategic storytelling and attention to detail. This blog post will walk you through each step to ensure your business award submission not only meets but exceeds the judges’ expectations. Understand the Award

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Discover the power of client success stories

Connecting Through Client Success Stories

There are many ways to connect with potential clients, but none are as powerful than client success stories. As human beings, we all like to emulate the success of others. That’s why reviews and client testimonials are so powerful. What is a Client Success Story? We all love receiving positive reviews and testimonials. Imagine taking

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How to engage and connect with your clients

Engage and Connect: The Key to Building Client Relationships

It’s no secret that the lifeblood of any small business relies on the power to truly engage and connect with the people who matter most—our ideal clients. Success in marketing hinges not just on reaching your audience but resonating with them, laying the groundwork for establishing and building enduring relationships and fostering loyal customers. Taking

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