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Business awards best practice

How Do You Apply Business Awards Best Practice for a Winning Entry?

Award nomination writing, Business Awards, Grow your business, Small Business Marketing / By

Summary: This article explains business awards best practice so you can turn your real achievements into clear, credible and persuasive award entries. It covers criteria alignment, evidence, sustainability, careful use of AI, structure and editing to help your submission stand out to the judges.   Let’s Explore Business Awards Best Practice Business awards best practice […]

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Case study writer for Australian businesses

Case Studies – A Powerful Marketing Tool You’re Probably Not Using

Building authority, Case Studies, Grow your business / By

When a potential client lands on your website or reads about your services, they’re usually thinking one thing: “Will this actually work for me?” You can talk about your experience, your process and how much you care, but if it sounds similar to everyone else, it’s hard for them to tell you apart. Case studies

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Founder story

Founder Story vs Bio – What’s the Difference?

About Us pages, Brand voice, Building authority, Grow your business, Small Business Marketing / By

What’s the difference between a founder story and a bio? While both introduce you and your business, they play distinct roles in how you connect with your audience. A founder story focuses on the journey—what led you to start your business, the challenges you’ve faced, and the values that drive you. A bio, on the

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Writing a winning business award submission

Writing a Winning Business Award Submission: An Expert’s Guide

Award nomination writing, Building authority, Business Awards, Grow your business, Small Business Marketing / By

Want to know how to write a winning business award submission? You’re in the right place! Writing a winning business award submission takes more than strong writing—it requires a clear strategy, compelling storytelling, and credible evidence. The most successful entries go beyond listing achievements, instead demonstrating real impact, aligning closely with the judging criteria, and

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The power of listening - why great business begins with great listening

The Power of Listening – Why Great Business Begins with Great Listening

Building authority, Grow your business, Small Business Marketing / By

Think about the conversations you’ve had with clients, suppliers, or colleagues. How often do people really listen – not just waiting for their turn to speak, but actively trying to understand what you mean, what you need, and how you feel? Listening might seem simple, yet it’s one of the most powerful and underrated tools

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Your brand voice matters

Creating Your Brand Voice: A Step-by-Step Guide

About Us pages, Brand voice, Building authority, Small Business Marketing / By

For successful businesses, a distinct brand voice is as essential as a unique logo. A memorable voice differentiates you from competitors, engages your audience, and elevates customer experiences. So how do you create a brand voice that truly reflects your identity? This post outlines a step-by-step process to develop practical brand voice guidelines that ensure

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Local business awards - Tips for success

Are Local Business Awards Really Worth Your Time?

Award nomination writing, Business Awards, Small Business Marketing / By

Local business awards might look glamorous from the outside, but if you run a busy small business, it’s entirely natural to wonder whether they are actually worth the effort. Are they just a popularity contest? Do bigger businesses have an unfair advantage? And where do you even start with the seemingly endless entry forms? In

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How to become a thought leader, what is a thought leader, blog post writer, award nominations writer, The Professional Writer, Lyndall Guinery-Smith

How to Become a Thought Leader in 2026

Award nomination writing, Building authority / By

Establishing genuine influence and authority in your industry requires more than just expertise. It demands the human elements that no artificial intelligence can replicate. As a thought leader, your authentic experiences, insights, and connections create impact that resonates with real people seeking real solutions. What is Thought Leadership? Leadership in business has evolved significantly, yet

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Boost your SEO ranking

Boost Your SEO Ranking: The E-E-A-T Guide

Building authority, Grow your business, Small Business Marketing, Web writing tips, Website copy / By

Wondering where your website enquiries have gone? Need to boost your SEO ranking? Search engine optimisation has evolved far beyond simple keyword placement and link building. Google’s E-E-A-T framework now stands as the cornerstone of content credibility in both search and artificial intelligence environments. As algorithms grow more sophisticated, mastering these principles has become essential

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