Building authority

Business Award Submission tips

200+ Business Award Submissions: Lessons Learned

Writing business award submissions isn’t just about filling out forms; it’s an art and science that involves strategic planning, honest self-assessment and strong storytelling. Having written over 200 business award submissions, Iโ€™d like to share some key lessons to help guide you through this process. ย  Planning & Preparation are Essential From my experience, one […]

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Capability-Statement-Construction

Top Capability Statement Tips for Construction Companies

Winning new business in the building industry is no easy feat. We receive a lot of enquiries about capability statements for construction companies. In a sector characterised by intense competition and high stakes, having the right tools to demonstrate your company’s capabilities is crucial. One of the most powerful tools at your disposal is a

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Write a winning business award submission

How to Write a Winning Business Award Submission

Winning a business award can significantly elevate your company’s reputation, credibility and overall success. Crafting a winning business award submission requires careful planning, strategic storytelling and attention to detail. This blog post will walk you through each step to ensure your business award submission not only meets but exceeds the judges’ expectations. Understand the Award

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Discover the power of client success stories

Connecting Through Client Success Stories

There are many ways to connect with potential clients, but none are as powerful than client success stories. As human beings, we all like to emulate the success of others. That’s why reviews and client testimonials are so powerful. What is a Client Success Story? We all love receiving positive reviews and testimonials. Imagine taking

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How to engage and connect with your clients

Engage and Connect: The Key to Building Client Relationships

It’s no secret that the lifeblood of any small business relies on the power to truly engage and connect with the people who matter mostโ€”our ideal clients. Success in marketing hinges not just on reaching your audience but resonating with them, laying the groundwork for establishing and building enduring relationships and fostering loyal customers. Taking

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How a business capability statement helps you grow and prosper

9 Ways a Business Capability Statement Helps You Grow & Prosper

A business capability statement is a strategic document that offers a snapshot of your organisation’s key competencies, experience, and capabilities. Think of it as a blend of a company profile and a business resume, highlighting the unique strengths and expertise of your business. It serves as a powerful marketing tool to showcase your strengths, past

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Building trust through website copy, professional web copywriting tips

Establishing Trust Through Your Website Copy

Establishing trust is a crucial aspect of any business, but it’s not always as easy as it seems. Trust can be seen as a currency that influences customer loyalty, buying decisions, and even employee retention. In today’s fast-paced world, where social media has the power to shape politics and markets, recognizing and respecting issues that

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compelling testimonials, how to get red hot testimonials from clients

Compelling Testimonials : Top Tips for Powerful Feedback

Receiving compelling testimonials from clients is a rewarding experience for any business. However, sometimes our testimonials can fall short of capturing the true essence of our product or service offering and impact. To truly showcase the value we provide, it’s essential to encourage clients to write testimonials that go beyond generic praise and instead offer

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Fresh website content helps your website rank and get noticed

Why Fresh Website Content Matters

Your business website is not something you simply “set and forget”. You must update it regularly. And it’s no secret that adding fresh website content is beneficial for improving your site’s ranking and visibility. But have you ever wondered why? There are several reasons, and this blog post will explain them clearly, so letโ€™s get

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