Writing business award submissions isn’t just about filling out forms; it’s an art and science that involves strategic planning, honest self-assessment and strong storytelling. Having written over 200 business award submissions, I’d like to share some key lessons to help guide you through this process. Planning & Preparation are Essential From my experience, one […]
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Winning new business in the building industry is no easy feat. We receive a lot of enquiries about capability statements for construction companies. In a sector characterised by intense competition and high stakes, having the right tools to demonstrate your company’s capabilities is crucial. One of the most powerful tools at your disposal is a
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Winning a business award can significantly elevate your company’s reputation, credibility and overall success. Crafting a winning business award submission requires careful planning, strategic storytelling and attention to detail. This blog post will walk you through each step to ensure your business award submission not only meets but exceeds the judges’ expectations. Understand the Award
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There are many ways to connect with potential clients, but none are as powerful than client success stories. As human beings, we all like to emulate the success of others. That’s why reviews and client testimonials are so powerful. What is a Client Success Story? We all love receiving positive reviews and testimonials. Imagine taking
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The language you use to represent your brand in your website copy goes beyond mere text; it can act as a powerful sales tool. Did you know …. approximately 75% of a potential customer’s buying choice is formed even before they contact your company. This decision is greatly swayed by how they perceive your brand,
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It’s no secret that the lifeblood of any small business relies on the power to truly engage and connect with the people who matter most—our ideal clients. Success in marketing hinges not just on reaching your audience but resonating with them, laying the groundwork for establishing and building enduring relationships and fostering loyal customers. Taking
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A business capability statement is a strategic document that offers a snapshot of your organisation’s key competencies, experience, and capabilities. Think of it as a blend of a company profile and a business resume, highlighting the unique strengths and expertise of your business. It serves as a powerful marketing tool to showcase your strengths, past
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Establishing trust is a crucial aspect of any business, but it’s not always as easy as it seems. Trust can be seen as a currency that influences customer loyalty, buying decisions, and even employee retention. In today’s fast-paced world, where social media has the power to shape politics and markets, recognizing and respecting issues that
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Receiving compelling testimonials from clients is a rewarding experience for any business. However, sometimes our testimonials can fall short of capturing the true essence of our product or service offering and impact. To truly showcase the value we provide, it’s essential to encourage clients to write testimonials that go beyond generic praise and instead offer
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Your business website is not something you simply “set and forget”. You must update it regularly. And it’s no secret that adding fresh website content is beneficial for improving your site’s ranking and visibility. But have you ever wondered why? There are several reasons, and this blog post will explain them clearly, so let’s get
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