Would you like to win more business? You need a professional Capability Statement…
Want to demonstrate your capabilities and position yourself as an expert in your field? Are you presenting your business in its best possible light?
As a small business owner, you’re great at what you do but perhaps you find it hard to put that passion into words which engage, empower and inform your potential clients. That’s where a professional Capability Statement writer can help.
I’ve been a professional writer for more than 20 years. During this time, I’ve gained comprehensive knowledge and expertise in writing about all types of businesses in an appealing, informative manner. I regularly collaborate with small business clients across Australia to help them put their best foot forward and win more business.
What is a Capability Statement?
A Capability Statement is a concise, factual summary of your company’s core competencies, achievements, critical skills, expertise, accreditations, products/services and associations. It may also include your USP (Unique Selling Proposition), profiles of business owners and staff and testimonials from your clients.
Your Capability Statement outlines what you do, your point of difference and what makes your company the best choice. This document may be used to communicate this important information to potential clients, government agencies, key stakeholders, potential suppliers or future employees.
The most effective Capability Statements are powerful statements which promote your business, reinforce your brand and the value you provide to potential clients.
Single page Capability Statement
You may need just a one-page Capability Statement such as this sample. (Please note the identifying elements of this version have been removed at the client’s request). This format is often used as an integral part of tender documents.
To write your statement, I need to find out what makes your company tick. I’ll send you some questions for your consideration, then we’ll set up a time to chat over the phone. Turnaround time is usually 7-10 business days after the interview, depending on my workload at the time.
The fee to write a professional single A4 page Capability Statement is $350.
6-8 page Capability Statement
For a more detailed description of your business, a 6-8 page document may be more suited to your requirements. You can choose to include items such as a Business Overview, About Us (mission, core values, vision etc), products or services you provide, core competencies, experience/track record, an organisational chart, staff profiles, testimonials, contact details and any other important information you wish to include, however, you are limited to 8 pages. Photos can be included where appropriate. You may choose to print these documents in-house or have your Capability Statement professionally designed, printed and bound.
The fee to write professional copy for a 6-8 page Capability Statement is $750.
You’re ready to get started on your Capability Statement and want to know the next step?
Email me now to discuss your requirements and book your project in. To prepare a professional Capability Statement, please allow a minimum turnaround of 7-10 business days. However, this may vary, depending on my availability at the time. Book early to avoid disappointment.
Samples of various types of Capability Statements are available on the Writing samples page.
If you’d like to know more about the results I’ve achieved for my clients, please check out my Testimonials page.
Should you have any further questions about how we can collaborate to produce a winning Capability Statement, please contact me today.