Building authority

Fresh website content helps your website rank and get noticed

Why Fresh Website Content Matters

Your business website is not something you simply “set and forget”. You must update it regularly. And it’s no secret that adding fresh website content is beneficial for improving your site’s ranking and visibility. But have you ever wondered why? There are several reasons, and this blog post will explain them clearly, so let’s get […]

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Business blogging is a vital element of marketing

Business Blogging – How It Drives Growth

In our ever-changing digital world, some business owners are sceptical about the relevance of business blogging. However, various studies show that blogging actually plays a significant role in brand awareness, driving leads to your business and the subsequent business growth that occurs. This post is designed to help proactive business owners understand why blogging for

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Tone of voice, brand voice, business tone of voice

Business Tone of Voice: Engaging Your Audience

When writing for your business, it’s important to find the tone of voice that reflects your brand. This is vital if you want to connect with your ideal customers. Tone of voice can help us connect with and engage our customers, strategic partners, suppliers and the media. But finding the right tone can be tricky

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Why core values matter, business core values, The Professional Writer

Why Core Values Matter in Business

When it comes to business, core values are incredibly important. In fact, consumers are increasingly buying from companies whose values align with their own. This is why it is so important for your business to have clearly defined core values that you stand behind. Without them, you will find it difficult to create a strong

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Write engaging content, professional writing tips, the professional writer

How to Write Engaging Content: 7 Expert Tips

If you want to be successful in the online world, it’s essential that you learn how to write engaging content. This is true whether you’re trying to sell products or services, running a blog or simply looking to build your brand online. If you can capture and hold your audience’s attention, you’re well on your

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website-content-updates

7 Reasons to Update Your Website Content

You know you need to update your website content on a regular basis. But when was the last time you refreshed your site? If it’s been a while, you’re not alone. Many business owners neglect to update their website regularly, which can be a big mistake. In today’s digital age, websites need to be constantly

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Blogging for business, business blogging, how to use blog posts to grow your busienss

7 Business Blogging Tips to Help You Grow

Whether you’re running an online business or a traditional bricks and mortar operation, your website is your shopfront. If you want to be found on search engines and engage your readers, it’s important to regularly update your website content. This article discusses a number of business blogging tips to help you create and publish regular

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