Category: Web writing tips

Website copy to boost sales, website copywriting

How Website Copy Can Help Maximise Sales

The language you use to represent your brand in your website copy goes beyond mere text; it can act as a powerful sales tool. Did you know …. approximately 75% of a potential customer’s buying choice is formed even before they contact your company. This decision is greatly swayed by how they perceive your brand,

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Building trust through website copy, professional web copywriting tips

Establishing Trust Through Your Website Copy

Establishing trust is a crucial aspect of any business, but it’s not always as easy as it seems. Trust can be seen as a currency that influences customer loyalty, buying decisions, and even employee retention. In today’s fast-paced world, where social media has the power to shape politics and markets, recognizing and respecting issues that

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Fresh website content helps your website rank and get noticed

Why Fresh Website Content Matters

Your business website is not something you simply “set and forget”. You must update it regularly. And it’s no secret that adding fresh website content is beneficial for improving your site’s ranking and visibility. But have you ever wondered why? There are several reasons, and this blog post will explain them clearly, so let’s get

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Write a compelling About Us page, professional writer, business storytelling

How to Write a Compelling About Us Page

A great About Us page has the power to convert prospects to customers and can elevate you to being the go-to expert in your field. We often encounter clients when they are setting up a new website or updating an existing site. Many tell us they want a compelling About Us page, but they’re not

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Tone of voice, brand voice, business tone of voice

Business Tone of Voice: Engaging Your Audience

When writing for your business, it’s important to find the tone of voice that reflects your brand. This is vital if you want to connect with your ideal customers. Tone of voice can help us connect with and engage our customers, strategic partners, suppliers and the media. But finding the right tone can be tricky

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7 Reasons to Update Your Website Content

You know you need to update your website content on a regular basis. But when was the last time you refreshed your site? If it’s been a while, you’re not alone. Many business owners neglect to update their website regularly, which can be a big mistake. In today’s digital age, websites need to be constantly

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Raise your business profile

Raise Your Business Profile – 3 Simple Ideas

These days, business is more competitive than ever, so it’s important to find ways to raise your business profile. In this post, we discuss 3 simple ways you can get your name out there, to stand up and get noticed in your community or industry. By raising your profile, you can attract more potential clients

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client success stories, the professional writer

How to Write a Client Success Story

Mention the term ‘case study’ and most people’s eyes glaze over as their attention wanes. Simply by changing the title to ‘client success story’, we take a whole new approach. So, what is a client success story? A client success story is an article or blog post that provides an insight into your customer experience.

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how to write an authentic about us page, the professional writer

How to Write an Authentic About Us Page

Have you read your own website content lately? Can you confidently say your business has an authentic About Us page… One which truly represents your business and engages your potential clients? Does your content clearly show the outcomes you achieve for your clients? Hold on a minute … isn’t the About Us page all about

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update your website content to win more business, the professional writer

Update Your Website Content to Win More Business

When did you last update your website content? Was it last year? Or when the website was set up? At the start of a new year, we often think about goal-setting, new beginnings, updates and upgrades in all aspects of our business. That’s why now is the ideal time to refresh or update your website

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