How to become a thought leader, what is a thought leader, blog post writer, award nominations writer, The Professional Writer, Lyndall Guinery-Smith

How to Become a Thought Leader

Are you seen as a thought leader or a business trailblazer in your industry or niche? Or are you happy to be just one of the crowd?

Thought leaders are those we recognise as a foremost authority in their area of expertise, whose views are seen as authoritative and influential, making them the go-to person for comments, interviews and, of course, business. A thought leader has a powerful and visible personal brand, often built over time.

9 tips on how to become a Thought Leader

1. Become an authority

Select a particular topic or niche. Ideally, you will already have some experience in this area. Be well informed by reading everything you can about the topic and stay constantly up to date on it – BE THE EXPERT.

2. Love your topic and truly believe in it

Demonstrate your passion for your area of expertise by writing, speaking, doing interviews and making videos about it. Always be looking for new ideas related to your area of expertise. Your passion and belief will shine through if you’re truly authentic with your message. Most of us can spot a fake at twenty paces – don’t be that fake!

3. Engage with people

Whether you’re speaking at an event, doing face-to-face networking, interacting on social media or meeting a potential new client – be pleasant, be present and take the time to show an interest in other people, not just yourself. Once you’ve established rapport with the other person, they’re much more likely to show an interest in what you have to offer.

4. Share your expertise

Thought leaders into their experience and share it – you can do this too. Why not write social media posts, articles, fact sheets, guides, ebooks, books – or record videos if you prefer that medium?

5. Write a blog

Blog posts are the ideal platform to share your expertise, thoughts and ideas while positioning yourself as a thought leader. As the content is kept on your own website, you have total control over it, unlike what you post to social media.

Consistency is the key. If you say you’re going to post weekly, do it. If you think you can only manage one post per month, commit to it, choose a date and ensure that blog post is live on that day.

Blog posts can be repurposed as content for your client newsletter or as a guest post on another website or in on industry blog. A blog post which receives a lot of attention is the ideal topic to expand into an eBook, lead magnet or perhaps a complete book on the topic. If you’re not a writer, this task can be outsourced to a professional.

6. Leverage social media

Choose no more than 3 social media platforms and focus on being active on them. Choose your social media channels according to your audience – be where your people are.

Plan your posts and topics ahead of time. Be sure to post regularly and consistently. Be active in groups where your followers hang out and add value by answering questions. Interact with other leaders in your industry, as well as social media influencers and thought leaders.

7. Harness the media

Media and the public look to thought leaders for their input on changes, updates and fresh ideas. Offer to provide your expert commentary to media outlets – they love a great story and are constantly seeking the advice of experts in their field.

8. Nominate for awards

Winning an award is a fantastic way to boost your profile and become known in your local area, your industry, across the country or even worldwide. There are a multitude of industry awards, those run by your local business networking organisations or Chamber of Commerce, or high profile national awards. Using the services of an established awards nomination writer can assist in presenting the best possible submission and boost your chances of standing out from your competition.

9. Form your tribe

Surround yourself with people who complement your strengths, inspire you and support your efforts. Don’t be afraid to ask for help from others, most people are happy to assist where they can. You can do it all alone – it takes a support team behind you.

One final tip … be patient. Becoming a thought leader takes hard work, dedication and creativity – and time. All the effort will be worthwhile when it pays off with huge benefits for those who are willing to stay the course.

The Professional Writer - Lyndall

Hi, I’m Lyndall Guinery-Smith, The Professional Writer. I write copy dedicated to attracting and engaging your ideal clients … and improving your bottom line. I happily work with clients all over Australia. Email me to arrange an obligation-free discussion about your latest project.  

Winning business awards, how to write a winning awards entry, business awards writer, The Professional Writer, Lyndall Guinery Smith

How to write a winning business awards entry

Writing a winning business awards entry can be challenging, but the payoff in the form of promotion for your business can be extremely rewarding, taking your business to a new level.
As an experienced business awards nominations writer, I’m often asked what it takes to write a winning award entry. Make no mistake, it is a project and will require the investment of time and energy – it cannot be a last minute decision.

Following are some helpful tips for writing a winning business awards entry

Before you start writing…

  • Carefully read through the award terms and conditions to check your business is eligible to enter;
  • Take time to consider which categories you should enter. Think about how you could leverage the award once you’ve won, and which category would best help you engage with your target market.
  • If you find any “gaps” in your entry, consider waiting until the following year to enter, and take appropriate action to ensure you can cover that particular topic in future.
  • Note the tips in the guidelines – they are there for a reason!
  • Read and re-read each question, then make notes on your answer
  • Think carefully about each answer. Judges want to see evidence of your performance, so be specific with figures, give clear examples and use graphs or charts to complement your text where possible.
  • Don’t just mention what you’ve achieved, include the outcomes for your clients, how you’ve contributed to your industry or the part you play in your local community

When you start writing your winning business awards entry …

  • Ensure you actually ANSWER the question. This might sound basic, but you’d be surprised how many businesses write a fluffy answer that doesn’t actually address the topic!
  •  Include the achievements of your team members where possible. This is a great way to acknowledge their input into the business and it makes you look like a great boss.
  • Where there’s been a problem that you’ve overcome, don’t be afraid to mention it. All businesses have issues from time-to-time and demonstrating how you’ve overcome those problems shows your resilience and how you’ve grown as an organisation.
  • Where possible, include social proof to add credibility to your entry.
  • Use brief case studies or stories about customers’ success with your product or service to demonstrate the outcomes you’re able to achieve. Tell a story if possible.
  • Before uploading your entry to the awards portal, ask someone independent to proofread your entry. We all make typos and grammatical errors and we rarely see them ourselves, particularly when we’ve read and re-read the same text many times over.
  • Watch the word limit on each answer. If you exceed it, the end of your answer will be cut off!

Entering and winning business awards can be a fabulous way to boost your business. Winning helps raise your profile in your local community, with your clients and potential clients. However, if the awards you enter have state or national levels, and you’re successful in reaching those stages, your profile gets an even bigger boost!

Winning an award demonstrates that you’ve been judged as exemplary by a third party, portraying you as an industry leader. After you’ve entered, give some thought to how you can publicise your win and gain more business from it. You may utilise social media, print media or your local business networks to spread the word about your win. Have a plan of action in place and ready to go once your win is announced.

I hope this brief post has provided you with some useful tips on winning business awards. Should you require any assistance with writing your entry, please feel free to drop me a line.

Lyndall Guinery-Smith, The Professional Writer, Business Writer, Award Nominations Writer

Hi, I’m Lyndall Guinery-Smith, The Professional Writer. I write copy dedicated to attracting and engaging your ideal clients … and improving your bottom line. I happily work with clients all over Australia. Email me to arrange an obligation-free discussion about your latest project.