Category: Article writing

Human copywriter vs AI

Human Copywriter vs AI: Who Should Write for Your Business?

at’s As you’ve probably noticed, the methods for creating copy and content are rapidly evolving. As a human copywriter, I’ve had people ask me whether I think AI is going to replace us…. the answer is definitely No! 🙂 I’ve carefully considered the value that expert copywriters bring to the table – it’s about so

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Write engaging content, professional writing tips, the professional writer

How to Write Engaging Content: 7 Expert Tips

If you want to be successful in the online world, it’s essential that you learn how to write engaging content. This is true whether you’re trying to sell products or services, running a blog or simply looking to build your brand online. If you can capture and hold your audience’s attention, you’re well on your

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Blogging for business, business blogging, how to use blog posts to grow your busienss

7 Business Blogging Tips to Help You Grow

Whether you’re running an online business or a traditional bricks and mortar operation, your website is your shopfront. If you want to be found on search engines and engage your readers, it’s important to regularly update your website content. This article discusses a number of business blogging tips to help you create and publish regular

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Blogging for business, blogging tips, professional writer

Blogging for Business – 5 Pro Tips for Success

If you have a company website, have you been blogging for business without much success? Did you know? There are a few key strategies that will help your blog posts – and website – rank in search engines such as Google, increasing traffic to your website and supporting the growth of your business. Despite what

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client success stories, the professional writer

How to Write a Client Success Story

Mention the term ‘case study’ and most people’s eyes glaze over as their attention wanes. Simply by changing the title to ‘client success story’, we take a whole new approach. So, what is a client success story? A client success story is an article or blog post that provides an insight into your customer experience.

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stand out from the competition, the professional writer

How to Stand Out from Your Competition

Are you happy to blend in with other similar businesses or would you prefer to stand out from your competition? You want to stand out, you say?! But how….? By tapping into the power of business storytelling. Stories have the power to captivate, engage and connect with the reader. They can often move us to

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Ideal client profile, how to identify your ideal client

Identify Your Ideal Clients – Expert Tips

Been wondering how to pinpoint your ideal clients? Read on … When marketing our products or services, we’re often advised to target our ideal customers. It’s the most effective way to get more engagement. But firstly, you must identify your ideal clients, so you’ll know who you’re targeting. You might be wondering … Isn’t everyone

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build your brand with story, the professional writer

Business Storytelling to Build Your Brand

When it comes to engaging your audience and building relationships with potential customers, stories sell! If you want your website content to get noticed, business storytelling can help. What is business storytelling? It’s basically conveying useful information about your business within a narrative. Stories have the power to influence opinions and the attitude of the

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attention grabbing communication tips, professional writer

Top 5 attention-grabbing communication tips

Connecting with your ideal clients isn’t always as straightforward as you’d like it to be. The following communication tips will help you craft your message so it’s more likely to attract the attention of those elusive prospective customers! Tip 1: Know your target customers How do we get to know people? We ask questions – and

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Write an engaging blog post, write to engage readers, professional business writer, professional writer, write to impress clients

How to Write to Engage your Readers

Want to know more about writing to engage your readers? Whether you’re writing marketing materials, blog posts or a company profile to promote your business, one of the first things to consider is … Who is your audience? Who will read what you’re writing? While your message may be the most important thing you wish

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