Whether you’re running an online business or a traditional bricks and mortar operation, your website is your shopfront. If you want to be found on search engines and engage your readers, it’s important to regularly update your website content. The simplest way to do this is through regular business blogging – that means adding a
If you have a company website, have you been blogging for business without much success? Did you know? There are a few key strategies that will help your blog posts – and website – rank in search engines such as Google, increasing traffic to your website and supporting the growth of your business. Despite what
Mention the term ‘case study’ and most people’s eyes glaze over as their attention wanes. Simply by changing the title to ‘client success stories’, we take a whole new approach. So, what is a client success story? A client success story is an article or blog post that provides an insight into your customer experience.
Are you happy to blend in with other similar businesses or would you prefer to stand out from your competition? You want to stand out, you say?! But how….? By tapping into the power of business storytelling. Stories have the power to captivate, engage and connect with the reader. They can often move us to
Been wondering how to pinpoint your ideal clients? Read on … When marketing our products or services, we’re often advised to target our ideal customers. It’s the most effective way to get more engagement. But firstly, you must identify your ideal clients, so you’ll know who you’re targeting. You might be wondering … Isn’t everyone
When it comes to engaging your audience and building relationships with potential customers, stories sell! If you want your website content to get noticed, business storytelling can help. What is business storytelling? It’s basically conveying useful information about your business within a narrative. Stories have the power to influence opinions and the attitude of the
Connecting with your ideal clients isn’t always as straightforward as you’d like it to be. The following communication tips will help you craft your message so it’s more likely to attract the attention of those elusive prospective customers! Tip 1: Know your target customers How do we get to know people? We ask questions – and
Want to know more about writing to engage your readers? Whether you’re writing marketing materials, blog posts or a company profile to promote your business, one of the first things to consider is … Who is your audience? Who will read what you’re writing? While your message may be the most important thing you wish
Writing blog posts is something many people enjoy, while others just don’t know how to get started and would rather do anything but write a blog post. There are a few blog post mistakes you may wish to avoid. When it’s done well, blogging is a great way to build your profile and be seen
Are you wondering how to generate blog post ideas for your business site? If you’re thinking about it from the business owner’s perspective, you’re doing it wrong…. Here’s why. Your blog posts should be all about your customer and how you can add value for them, not just about your business. Blog posts offer the
