Category: Article writing

Blogging for business, blogging tips, professional writer

Blogging for Business – 5 Pro Tips for Success

If you have a company website, have you been blogging for business without much success? Did you know? There are a few key strategies that will help your blog posts – and website – rank in search engines such as Google, increasing traffic to your website and supporting the growth of your business. Despite what

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client success stories, the professional writer

How to Write Client Success Stories

Mention the term ‘case study’ and most people’s eyes glaze over as their attention wanes. Simply by changing the title to ‘client success stories’, we take a whole new approach. So, what is a client success story? A client success story is an article or blog post that provides an insight into your customer experience.

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stand out from the competition, the professional writer

How to Stand Out from Your Competition

Are you happy to blend in with other similar businesses or would you prefer to stand out from your competition? You want to stand out, you say?! But how….? By tapping into the power of business storytelling. Stories have the power to captivate, engage and connect with the reader. They can often move us to

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how to identify your ideal clients, the professional writer

Identify Your Ideal Clients – Expert Tips

When marketing our products or services, we’re often advised to target our ideal customers. It’s the most effective way to get more engagement. But firstly, you must identify your ideal clients, so you’ll know who you’re targeting. You might be wondering … Isn’t everyone our target audience? Definitely not! Marketing experts agree that promoting your

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build your brand with story, the professional writer

Business Storytelling to Build Your Brand

When it comes to engaging your audience and building relationships with potential customers, stories sell! If you want your website content to get noticed, business storytelling can help. What is business storytelling? It’s basically conveying useful information about your business within a narrative. Stories have the power to influence opinions and the attitude of the

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attention grabbing communication tips, professional writer

Top 5 attention-grabbing communication tips

Connecting with your ideal clients isn’t always as straightforward as you’d like it to be. The following communication tips will help you craft your message so it’s more likely to attract the attention of those elusive prospective customers! Tip 1: Know your target customers How do we get to know people? We ask questions – and

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Write an engaging blog post, write to engage readers, professional business writer, professional writer, write to impress clients

How to Write to Engage your Readers

Want to know more about writing to engage your readers? Whether you’re writing marketing materials, blog posts or a company profile to promote your business, one of the first things to consider is … Who is your audience? Who will read what you’re writing? While your message may be the most important thing you wish

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Blog post ideas, Blog post mistakes, help writing blog posts, professional writer, Lyndall Guinery-Smith

Are you making these mistakes when writing blog posts?

Writing blog posts is something many people enjoy, while others just don’t know how to get started and would rather do anything but write a blog post. There are a few blog post mistakes you may wish to avoid. When it’s done well, blogging is a great way to build your profile and be seen

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Top 5 ways to generate blog post ideas for business, blogging for business, attracting business with your blog, professional writer, business blog writing, blog article ideas, Lyndall Guinery-Smith

Top 5 ways to generate blog post ideas for your business

Are you wondering how to generate blog post ideas for your business site? If you’re thinking about it from the business owner’s perspective, you’re doing it wrong…. Here’s why. Your blog posts should be all about your customer and how you can add value for them, not just about your business. Blog posts offer the

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How to get customers to like you, small business marketing, Professional Writer, Know like and trust factor, Getting known online, Building rapport online, Lyndall Guinery-Smith

Get customers to like you – 7 top tips

So, you want to know how to get customers to like you and your business? Here’s the lowdown… These days, every business should have an online presence, because the first thing a prospective customer does is Google you! The purpose of your company’s website is to introduce your business, your products or services and to

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