You know you need to update your website content on a regular basis. But when was the last time you refreshed your site? If it’s been a while, you’re not alone. Many business owners neglect to update their website regularly, which can be a big mistake. In today’s digital age, websites need to be constantly […]
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Business blogging is more important than you may realise – and having a sound blogging strategy is essential. As a business owner, you know that you need to be online and active in order to reach your target market. But what many business owners don’t realise is that blogging is one of the most effective
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Whether you’re running an online business or a traditional bricks and mortar operation, your website is your shopfront. If you want to be found on search engines and engage your readers, it’s important to regularly update your website content. This article discusses a number of business blogging tips to help you create and publish regular
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These days, business is more competitive than ever, so it’s important to find ways to raise your business profile. In this post, we discuss 3 simple ways you can get your name out there, to stand up and get noticed in your community or industry. By raising your profile, you can attract more potential clients
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If you have a company website, have you been blogging for business without much success? Did you know? There are a few key strategies that will help your blog posts – and website – rank in search engines such as Google, increasing traffic to your website and supporting the growth of your business. Despite what
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Being a professional writer is all about writing to connect with your target audience. This is a skill you can learn. In fact, writing persuasive text is now taught in schools. There may be a whole new generation of copywriters coming along soon 😊. If you want your marketing to have maximum impact, it’s vital
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Mention the term ‘case study’ and most people’s eyes glaze over as their attention wanes. Simply by changing the title to ‘client success story’, we take a whole new approach. So, what is a client success story? A client success story is an article or blog post that provides an insight into your customer experience.
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Are you happy to blend in with other similar businesses or would you prefer to stand out from your competition? You want to stand out, you say?! But how….? By tapping into the power of business storytelling. Stories have the power to captivate, engage and connect with the reader. They can often move us to
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If you want to raise the profile of your business, one of the most effective strategies is to enter an Australian Business Award in 2021. This year is the ideal time to celebrate your achievements, to acknowledge how you’ve overcome recent challenges, to reinforce your profile as an industry thought leader or to highlight your
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Been wondering how to pinpoint your ideal clients? Read on … When marketing our products or services, we’re often advised to target our ideal customers. It’s the most effective way to get more engagement. But firstly, you must identify your ideal clients, so you’ll know who you’re targeting. You might be wondering … Isn’t everyone
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