About Us page

Write a compelling About Us page, professional writer, business storytelling

How to Write a Compelling About Us Page that Converts

A compelling About Us page has the power to convert prospects into loyal customers and position you as the go-to expert in your field. It’s not just a page about your business—it’s a strategic tool to build trust, establish credibility, and connect with your audience on a deeper level. We often encounter clients who are […]

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Website copy, website copywriting, engaging your audience

Engaging Website Copy that Wins Business

A high-performing website is essential for attracting and retaining customers. Ensuring you have engaging website copy, or the words on your website, will help your business do more than explain what you do – it has  power to persuade and convert visitors into loyal customers. As a copywriter, I understand the power of language in

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Raise your business profile

Raise Your Business Profile – 3 Simple Ideas

These days, business is more competitive than ever, so it’s important to find ways to raise your business profile. In this post, we discuss 3 simple ways you can get your name out there, to stand up and get noticed in your community or industry. By raising your profile, you can attract more potential clients

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Connect with your target audience, professional writer

How to Connect With Your Target Audience

Being a professional writer is all about writing to connect with your target audience. This is a skill you can learn. In fact, writing persuasive text is now taught in schools. There may be a whole new generation of copywriters coming along soon 😊. If you want your marketing to have maximum impact, it’s vital

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stand out from the competition, the professional writer

How to Stand Out from Your Competition

Are you happy to blend in with other similar businesses or would you prefer to stand out from your competition? You want to stand out, you say?! But how….? By tapping into the power of business storytelling. Stories have the power to captivate, engage and connect with the reader. They can often move us to

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how to write an authentic about us page, the professional writer

How to Write an Authentic About Us Page

Have you read your own website content lately? Can you confidently say your business has an authentic About Us page… One which truly represents your business and engages your potential clients? Does your content clearly show the outcomes you achieve for your clients? Hold on a minute … isn’t the About Us page all about

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build your brand with story, the professional writer

Business Storytelling to Build Your Brand

When it comes to engaging your audience and building relationships with potential customers, stories sell! If you want your website content to get noticed, business storytelling can help. What is business storytelling? It’s basically conveying useful information about your business within a narrative. Stories have the power to influence opinions and the attitude of the

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About Us page, How to write an About Us page, help writing About Us page, Professional Writer, About Us page tips

How your About Us Page can help win business

Did you know that on most websites, the About Us page is the second most visited page – after the Home page? There’s a good reason for this. The majority of readers want to know who is behind the business and find out who they’re dealing with before they’re willing to commit to buying your

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How to use website content to generate sales, web content, professional writer for web content

10 ways your website content can generate sales

Your website content has the power to make sales. Yes indeed, it does! Did you know that up to 75% of a new customer’s buying decision is already made by the time you speak with them or interact with them? The customer’s perception of your business, which is most often based on either word-of-mouth or

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