Category: Brand voice

Website copy, website copywriting, engaging your audience

Engaging Website Copy that Wins Business

A high-performing website is essential for attracting and retaining customers. Ensuring you have engaging website copy, or the words on your website, will help your business do more than explain what you do – it has  power to persuade and convert visitors into loyal customers. As a copywriter, I understand the power of language in

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Brand voice

Brand Voice: A Must-read Guide for Small Business Owners

As a small business owner or entrepreneur, you’re undoubtedly aware that your brand sits at the heart of your enterprise. Your brand is a vital force that can dictate the trajectory of your success. Have you ever paused to think about your brand voice?  The brand voice is a pivotal yet often underestimated facet of

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