If you have a company website, have you been blogging for business without much success? Did you know? There are a few key strategies that will help your blog posts – and website – rank in search engines such as Google, increasing traffic to your website and supporting the growth of your business. Despite what …
Being a professional writer is all about writing to connect with your target audience. This is a skill you can learn. In fact, writing persuasive text is now taught in schools. There may be a whole new generation of copywriters coming along soon 😊. If you want your marketing to have maximum impact, it’s vital …
When our clients are setting up a new website, or updating an old one, they often tell us they want a compelling About Us page, but they’re not sure what information to include. Some people don’t want to appear as though they are bragging about themselves or their business, while others say they don’t want …
If you have a service-based business, you might think you’re limited to selling your service rather than a product. Of course, it depends on what your service is – we probably wouldn’t want a health professional productising their service. But did you know, you can boost your profits and raise your profile by creating a …
Creating a Digital Product for a Service-based Business Read More »
Mention the term ‘case study’ and most people’s eyes glaze over as their attention wanes. Simply by changing the title to ‘client success stories’, we take a whole new approach. So, what is a client success story? A client success story is an article or blog post that provides an insight into your customer experience. …
Have you read your own website content lately? Can you confidently say your business has an authentic About Us page… One which truly represents your business and engages your potential clients? Does your content clearly show the outcomes you achieve for your clients? Hold on a minute … isn’t the About Us page all about …
When did you last update your website content? Was it last year? Or when the website was set up? At the start of a new year, we often think about goal-setting, new beginnings, updates and upgrades in all aspects of our business. That’s why now is the ideal time to refresh or update your website …
Update Your Website Content to Win More Business Read More »
When marketing our products or services, we’re often advised to target our ideal customers. It’s the most effective way to get more engagement. But firstly, you must identify your ideal clients, so you’ll know who you’re targeting. You might be wondering … Isn’t everyone our target audience? Definitely not! Marketing experts agree that promoting your …
When it comes to engaging your audience and building relationships with potential customers, stories sell! If you want your website content to get noticed, business storytelling can help. What is business storytelling? It’s basically conveying useful information about your business within a narrative. Stories have the power to influence opinions and the attitude of the …
When it comes to Australian capability statements, many business owners are surprised to learn how these documents can help to land a raft of new and bigger clients. A professionally written capability statement (basically a company profile on steroids!), can be just the “foot in the door” you need to secure more business and increase …
Australian Capability Statements – Grow Your Business Read More »
