Business Awards Archives - The Professional Writer

Before you say “Help me write my business award submission”, Read this…

Award nomination writing, Business Awards, Grow your business, Small Business Marketing / By Lyndall Guinery-Smith

If you’ve ever caught yourself thinking, “I wish someone could help me write my business award submission,” you’re not alone – and there are a few things it helps to understand first. As a business awards strategist and writer who has worked on countless submissions across different industries, I’ve never believed that great award submissions […]

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Business Awards Strategy: Why Smart Planning Matters

Award nomination writing, Business Awards, Grow your business, Small Business Marketing / By Lyndall Guinery-Smith

What is a business awards strategy, and why does it matter? A business awards strategy is a proactive plan for selecting the right awards, crafting standout submissions, and building the proof points that judges look for. With the right strategy in place, you’re not leaving results to chance—you’re positioning your business to win.d. Let’s explore

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Writing a Winning Business Award Submission: An Expert’s Guide

Award nomination writing, Building authority, Business Awards, Grow your business, Small Business Marketing / By Lyndall Guinery-Smith

Want to know how to write a winning business award submission? You’re in the right place! Writing a winning business award submission takes more than strong writing—it requires a clear strategy, compelling storytelling, and credible evidence. The most successful entries go beyond listing achievements, instead demonstrating real impact, aligning closely with the judging criteria, and

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Creating Your Brand Voice: A Step-by-Step Guide

About Us pages, Brand voice, Building authority, Small Business Marketing / By Lyndall Guinery-Smith

For successful businesses, a distinct brand voice is as essential as a unique logo. A memorable voice differentiates you from competitors, engages your audience, and elevates customer experiences. So how do you create a brand voice that truly reflects your identity? This post outlines a step-by-step process to develop practical brand voice guidelines that ensure

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Local business awards - Tips for success

Are Local Business Awards Really Worth Your Time?

Award nomination writing, Business Awards, Small Business Marketing / By Lyndall Guinery-Smith

Local business awards might look glamorous from the outside, but if you run a busy small business, it’s entirely natural to wonder whether they are actually worth the effort. Are they just a popularity contest? Do bigger businesses have an unfair advantage? And where do you even start with the seemingly endless entry forms? In

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Choosing the Right Business Awards Program for your Business

Award nomination writing, Building authority, Business Awards, Grow your business / By Lyndall Guinery-Smith

With intense competition in business, recognition through awards can significantly boost your company’s reputation, credibility and your team’s morale. Choosing the right business awards program to enter is crucial—it’s not just about bagging any trophy, but about finding an accolade that genuinely celebrates your achievements and aligns with your business values. To ensure you can

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Top 10 Reasons for Entering Business Awards in 2026

Building authority, Grow your business, Small Business Marketing / By Lyndall Guinery-Smith

If you’re considering entering business awards in 2026, you’re making a strategic move that could transform your business trajectory. Recent studies show that organisations that participate in business awards experience significant growth and increased market visibility. Let’s explore the top 10 reasons for entering business awards in 2026 and how they can benefit your organisation.

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Winning Business Awards in Australia: The Ultimate Guide

General / By Lyndall Guinery-Smith

In business, gaining a genuine advantage requires more than just a great product or service. Recognition from your industry and community can elevate your brand, open doors, and accelerate growth. Entering and winning business awards in Australia is a powerful strategy to achieve this recognition, but it demands a thoughtful and dedicated approach. This post

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9 Do’s and Don’ts for Entering Business Awards

Award nomination writing, Building authority, Business Awards, Small Business Marketing / By Lyndall Guinery-Smith

Entering business awards can be a powerful way to elevate your brand’s visibility, enhance your credibility, and open the doors to exciting new business opportunities. It’s also an excellent way to showcase your team’s dedication and celebrate their achievements. However, with so many companies competing for top recognition, the way you prepare your application can

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Elevate Your Profile with Business Awards

Award nomination writing, Building authority, Business Awards, Grow your business, Small Business Marketing / By Lyndall Guinery-Smith

If you want your business to be seen, trusted, and remembered, there’s no better way than to elevate your profile with business awards. In my experience working with hundreds of small and medium Australian businesses entering, and actively promoting, business awards is one of the most effective steps you can take as part of your

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