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Business Awards for Australian Business Owners

Which Business Awards will you enter this year?

Want to explore a new way to make your business stand out this year? Entering a business awards program is a great way to:

  • Be recognised for your efforts
  • Showcase your business innovation and
  • Acknowledge the success you and your team have achieved

Becoming an awards finalist or winning an award certainly raises your profile!

Will this be the year you enter and win an award?

The process of compiling your entry can be quite illuminating. It presents you with the opportunity to thoroughly review your business achievements and potentially highlight some areas which may require innovation or future development.

Now is a great time to identify which awards are the best fit for your business and industry so you don’t miss the application deadline.

Check out these awards for Australian Small Business Owners

Start local?

If you’ve never entered your business in an awards program, you might like to consider starting in your local area. There is a raft of local and state awards, many of which start with Chamber of Commerce or local Council awards for business excellence. The winners of some of these awards then go up to complete at a state level, such as the NSW Business Chamber Awards – https://www.businessannualawards.com.au/Home.

There’s also the Local Business Awards, which cover Greater Sydney and some regional areas such as the Hunter and Central Coast regions – https://thebusinessawards.com.au/

Industry awards

You could also consider entering industry awards which are specific to areas such as real estate, engineering, insurance, construction, IT and many more. Your industry’s professional body is the first port of call for industry-specific awards.

National awards

The Telstra Business Awards are seen as Australia’s most prestigious awards for business. These awards help small to medium-sized businesses to gather, explore their dreams and celebrate their achievements. Entries usually open in March, but check their website for updates – https://www.telstrabusinessawards.com/

Telstra Businesswomen’s Awards celebrate outstanding, successful and inspiring women who do business differently – https://www.telstrabusinesswomensawards.com/

The Australian Business Awards recognise businesses which demonstrate the core values of innovation, employee engagement, customer satisfaction, experience management, business sustainability, product and technology innovation via a set of comprehensive award categories. https://winners.australianbusinessawards.com.au/

The Australian Small Business Champion Awards recognise the achievements and hard work of Australia’s most outstanding small businesses. Entries usually open in November and close in early February  – https://businesschampions.com.au/about

My Business Awards celebrates small to medium business owners, showcasing their talents and the level of excellence they have achieved in their industry. Entries for this award usually open in August or September each year, but please check their website for updates each year – https://www.mybusiness.com.au/my-business-awards/

Need help writing your business award entry?

You know you’ve achieved a great deal in your business, but perhaps the awards application process seems a little daunting… Need help? Check out this post – How to Write a Winning Business Award Nomination – https://www.professionalwriter.com.au/winning-a-business-award-9-professional-tips/.

Once you’ve decided on the award you wish to enter, be sure to register and check out the awards criteria. Note the closing date (don’t leave it too late to get your entry in!).  It’s a good idea to tackle one question at a time where longer answers are required.

Email us if you need help with writing an application which truly underlines your success, celebrates your achievements and stands out to the judging panel. We offer a combination of coaching, helpful tips and writing or editing your entry. We currently have a 93.75% success rate for clients becoming either finalists or winners in their chosen award.

 

Lyndall Guinery-Smith The Professional WriterHi, I’m Lyndall Guinery-Smith, business owner and head writer at The Professional Writer. My team and I write content dedicated to attracting and engaging your ideal clients … and improving your bottom line. This includes website content, capability statements, company profiles, team bios, business award nominations, blog post packages and more. We happily work with clients all over Australia. Email us to arrange an obligation-free discussion about your latest project.  

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Winning a business award – 9 professional tips

When you decide to enter a business award, naturally you want to win. To achieve this goal, you need to have what it takes to win – including writing a winning business award entry. Following are a few tips designed to help you through the process towards holding up that coveted trophy!

Tip 1: Register as soon as the awards open

Don’t leave it too late to enter. Writing a winning business award entry takes time and is not something which you can do in a rush.

If you register early, you’ll have the opportunity to download or copy and paste the questions into a Word document. That way, you can carefully consider the information you’ll include in your answers.

Make a note of the closing date for entries and work back from there.

Tip 2: Read all the terms and conditions carefully

Be sure to check whether you’re eligible for a particular category or categories before you go to the time and effort of writing your entry.

Tip 3: Choose your category

This is important! Take some time to think about which category or categories you’d like to enter, as some will be more competitive than others. Which category will allow you to best capture the essence of your business? To tell a story which connects with the judges? To portray your experience and the way you engage with your customers?

Tip 4: Read the questions to see whether you’ll be able to answer them

Before you commit yourself to a category, read through the questions. Are you confident you have what it takes to accurately and thoroughly answer each question?

While you can build a story around a fact, you can’t make things up! If you don’t have the qualifications or experience to enter a particular category this year, try working on that area of your business so you can enter next year. I like to describe entering business awards as similar to a business audit. The process gives you the opportunity to step back and take a good look at what’s working in your business – and what needs improvement.

Tip 5: Use a Word document for your drafts

Do not be tempted to type your answers directly into the awards portal. Depending on the software used to set up the portal, you may have to answer ALL the questions before your information is saved – or your information may be lost!

The best option is to copy and paste the questions into a Word document and use it to draft your answers. This allows you to make notes, draft your answers, review and add to the text before you’re ready to upload your final answer to the portal.

Writing your entry is often a huge task and it can be overwhelming. Try working on just one section at a time or two questions per week (depending on how long you have before the closing date).

Tip 6: Ask for input

Who can help gather information for your entry? Who knows you and your business well?

  • Team/staff members
  • Your life partner or family members
  • Strategic business partners
  • Your business coach
  • Your clients/customers

Asking for input from your team members or clients is a great way to demonstrate how much you value their opinions and their contribution to the business.

Any or all of the above people can potentially provide important input into your winning business award entry.

Tip 7: Think outside the box

Where the questions allow support documents, carefully consider what you’ll use.

Spreadsheets and graphs showing financial importance can underline you success, but be sure to highlight your most significant achievements.

Images can also be helpful in reinforcing your answers. Be sure to use clear, quality images which show your business in its best light. If the image doesn’t enhance your answer, don’t use it.

A great way to demonstrate your answer can be through a case study. This allows you to clearly portray how you’ve solved a problem for one of client and illustrates the outcomes you’re achieving.

Tip 8: Be sure to actually ANSWER each question fully and to the best of your ability

You’d be surprised how often I see business award entries which are incomplete or where the entrant has simply waffled through an answer with information completely unrelated to the topic.

It is not advisable to copy and paste answers from previous years’ entries or copy your answers between categories. You must take the time and effort to draft an original answer for each question in each of the categories you’re entering.

Tip 9: Review, edit and spellcheck before uploading to the awards portal

BEFORE you upload your entry to the awards portal, ask someone else to read over your answers and check for spelling, grammar, the flow of information and overall accuracy. It’s hard to see your own mistakes and a second set of eyes will often pick up something you’ve missed.

Do a final review yourself before you upload the answers. Check you’ve correctly answered ALL the questions and provided support documents where possible.

I STRONGLY advise you don’t leave it until the last minute to upload your entry to the award portal. Technology often buckles under a heavy load and awards portals are notorious for crashing on the final day for entries.

Stay ahead of the crowd and finish your entry at least a few before the closing date, then upload your winning business award entry to the portal well in advance of this date.

Need help? Feel free to email me if you’re looking for assistance with your business award submission. I can work in one of two ways:

  • I can review and edit your entry before you upload it, providing feedback and advice to tweak your entry
  • I can work with you from the beginning of the process, collaborating with you to write the drafts, which you then review before we finalise your entry

 

Lyndall Guinery-Smith The Professional WriterHi, I’m Lyndall Guinery-Smith, The Professional Writer. I write content dedicated to attracting and engaging your ideal clients … and improving your bottom line. I write website pages, capability statements, company profiles, team bios, business award nominations, blog post packages and more. I happily work with clients all over Australia. Email me to arrange an obligation-free discussion about your latest project.  

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How to write a winning business awards entry

Writing a winning business awards entry can be challenging, but the payoff in the form of promotion for your business can be extremely rewarding, taking your business to a new level.
As an experienced business awards nominations writer, I’m often asked what it takes to write a winning award entry. Make no mistake, it is a project and will require the investment of time and energy – it cannot be a last minute decision.

Following are some helpful tips for writing a winning business awards entry

Before you start writing…

  • Carefully read through the award terms and conditions to check your business is eligible to enter;
  • Take time to consider which categories you should enter. Think about how you could leverage the award once you’ve won, and which category would best help you engage with your target market.
  • If you find any “gaps” in your entry, consider waiting until the following year to enter, and take appropriate action to ensure you can cover that particular topic in future.
  • Note the tips in the guidelines – they are there for a reason!
  • Read and re-read each question, then make notes on your answer
  • Think carefully about each answer. Judges want to see evidence of your performance, so be specific with figures, give clear examples and use graphs or charts to complement your text where possible.
  • Don’t just mention what you’ve achieved, include the outcomes for your clients, how you’ve contributed to your industry or the part you play in your local community

When you start writing your winning business awards entry …

  • Ensure you actually ANSWER the question. This might sound basic, but you’d be surprised how many businesses write a fluffy answer that doesn’t actually address the topic!
  •  Include the achievements of your team members where possible. This is a great way to acknowledge their input into the business and it makes you look like a great boss.
  • Where there’s been a problem that you’ve overcome, don’t be afraid to mention it. All businesses have issues from time-to-time and demonstrating how you’ve overcome those problems shows your resilience and how you’ve grown as an organisation.
  • Where possible, include social proof to add credibility to your entry.
  • Use brief case studies or stories about customers’ success with your product or service to demonstrate the outcomes you’re able to achieve. Tell a story if possible.
  • Before uploading your entry to the awards portal, ask someone independent to proofread your entry. We all make typos and grammatical errors and we rarely see them ourselves, particularly when we’ve read and re-read the same text many times over.
  • Watch the word limit on each answer. If you exceed it, the end of your answer will be cut off!

Entering and winning business awards can be a fabulous way to boost your business. Winning helps raise your profile in your local community, with your clients and potential clients. However, if the awards you enter have state or national levels, and you’re successful in reaching those stages, your profile gets an even bigger boost!

Winning an award demonstrates that you’ve been judged as exemplary by a third party, portraying you as an industry leader. After you’ve entered, give some thought to how you can publicise your win and gain more business from it. You may utilise social media, print media or your local business networks to spread the word about your win. Have a plan of action in place and ready to go once your win is announced.

I hope this brief post has provided you with some useful tips on winning business awards. Should you require any assistance with writing your entry, please feel free to drop me a line.

Lyndall Guinery-Smith, The Professional Writer, Business Writer, Award Nominations Writer

Hi, I’m Lyndall Guinery-Smith, The Professional Writer. I write copy dedicated to attracting and engaging your ideal clients … and improving your bottom line. I happily work with clients all over Australia. Email me to arrange an obligation-free discussion about your latest project.  

 

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Winning Business Awards – Top Professional Tips

There’s no doubt that winning business awards can do wonders for your business. Winning can boost morale amongst yourself and your employees – plus it can be fabulous for publicity, brand awareness and your profile. There’s a range of reasons you should enter.

A lot of businesses have the capacity to win an award. However, most business owners will never complete the entry process. If, as the saying goes, “80% of success in life is just showing up”, entering a business award can be your way of showing up!

A winning business awards entry tells the story of your business and how it evolved, without doing the “hard sell”. Answering the questions can sometimes be quite tricky. See the process as an opportunity to undertake a mini audit of your business.

Following are 11 professional tips for winning business awards:

  • Check the website and download all the questions and information you’ll need to complete your application
  • Carefully check whether your business qualifies for the awards. Which category best applies to your business?
  • Keep it clear, concise and ensure you answer the question being asked – don’t ramble on with unrelated information, no matter how great you think it sounds!
  • It’s important to let the judges know about your achievements and milestones – be sure the highlight them in the application
  • Note the word limit. Most online forms will cut off after you reach the word limit
  • Some sections of the application may be split up between judges, so don’t assume you’ve already covered a particular subject if the question is asking for the information again
  • In a winning business awards application, your financial records will need to show increasing profits which prove your financial success
  • Showcase your innovation and explain how you’ve offered something new to the market or your customers
  • Community involvement and charity work is often high on the judge’s agenda – include details on all your activities in this area
  • Don’t just copy and paste from your website or marketing materials – tailor your answers to suit the question being asked
  • DON’T complete your application at the last minute!

Perhaps most importantly …

Your application will require time and effort – be prepared to spend time on it. Try chunking the application down into sections and do it over time. Try drafting your answers, then add further information to them later. It may help to know that some substantial award applications take between 10 and 30 hours to complete in full.

What to do next …

If you’re lucky enough to become a finalist, always attend the awards ceremony. It’s a great excuse for a new outfit and a night out, plus a fabulous networking opportunity with potential collaborators.

If you win, be sure to promote the win on your website, on social media, in the local print press and in your marketing. Display the award in your business premises and let your customers know how and why you won the award. You could even put it on your business card or letterhead!

Even being a finalist is a promotional opportunity, as you can use the phrase, “Finalist, XYZ Business Awards 2017” in your marketing. A button can be added to your website, which always looks impressive.

Do you need help?

I hope these tips on winning business awards have inspired you to at least consider entering either local, national or international business awards. For the relatively small amount of effort required to complete the application, the publicity and marketing opportunities you may gain are boundless.

Maybe you’re great at what you do and you’ve achieved some amazing milestones in your business, but writing isn’t your thing. Perhaps you just don’t have the time it takes to complete the award application? I’ve assisted dozens of small businesses in completing business awards applications, several of whom have won those awards! Please feel free to get in touch if I can help you write an awesome award application. I love to see my clients winning business awards!

 

Hi, I’m Lyndall Guinery-Smith, The Professional Writer. I write copy dedicated to attracting and engaging your customers – and improving your bottom line. I happily work with clients all over Australia. Email me to arrange an obligation-free discussion about your latest project. Or if you’d like to learn how to connect with your audience and build your business, why not input your email address and receive my regular marketing updates in your mailbox? You can sign up for our mailing list at the base of the Home Page on www.ProfessionalWriter.com.au.

 

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7 Awesome Reasons to Enter Business Awards

If you’ve been in business for at least a year or more, and you’ve experienced growth and success during that time, there are a few good reasons why you should enter business awards…

1. An opportunity to audit your business

The application process itself can be a wonderful opportunity for carrying out a critical analysis of your business. By carrying out the information gathering and evaluation required to complete the application, you may well highlight some areas you excel in or may need to work on.

2. Share your story

As part of the process to enter business awards, you’ll need to tell the story of how your started the business, the essence/soul of your business, the products or services you offer, the market/s you cater to, and your “Why”. Your story should be one which others can relate to and which draws the interest and attention of the judges AND your target customers. The awards provide a platform where you can share this story, so you need to make it as compelling as possible while sticking to the truth.

3. Boost your profile

If you’re looking to raise your profile within your industry, your local community, nationally or possibly internationally, entering a business award is a great way to achieve this. Those businesses who become winners will receive the greatest recognition and subsequent promotion, but the only way to reach that point is to enter! Even if you don’t win, you can leverage the benefit of being able to call yourself a nominee, a finalist or “short-listed for..” in your marketing.

4. Increase your credibility

It’s well known that customers buy from people they know, like and trust. If you want to increase the number of people who know, like and trust you, the awards are a great vehicle, as they show that a third party (the judges) have scrutinised your business and deemed it to be credible and successful.

5. Expand your opportunities

Those who enter business awards have a greater chance of increasing the opportunities available to them. These may include new business, mentoring or forming mastermind groups among contestants. By networking at award events, you may meet other like-minded individuals with whom you can form a strategic alliance or potential customers, suppliers and distributors for your business.

6. Benchmark your business

When you enter business awards, you have the opportunity to benchmark your business against others in your industry, providing valuable information to assist with future direction and potential growth strategies.

7. You can WIN great prizes

There are often fabulous prizes on offer when you enter business awards. These can vary from cash to grants, business services, hampers, wine, other quality products and sometimes even a holiday. Who wouldn’t want to win a holiday?!

Wondering which awards to enter?

There are quite a few awards to choose from. Choosing which one to enter may depend on your industry, and the products or services you offer. Here’s a sample of some national awards which are available to Australian businesses:

Australian Achiever Awards

Anthill Awards

Australian Customer Service Awards

The Australian Small Business Awards

Australian Business Awards

Family Business Australia Awards

Local Business Awards

MyBusiness Awards

Small Business Champion Awards

Smart Company Awards

SME Awards

Telstra Business Awards

Telstra Business Women’s Awards

What about local awards?

Of course, there’s also a range of regional awards run by associations. These include the NSW Business Chamber or your local Chamber of Commerce or your local Business Enterprise Centre.

I hope this information has prompted you to think about how you can enter your organisation in business awards.

Should you require any assistance with answering questions in the application, or writing about your business to portray it in its best light, feel free to drop me a line.

 

Hi, I’m Lyndall Guinery-Smith, The Professional Writer. I write copy dedicated to attracting and engaging your customers – and improving your bottom line. I happily work with clients all over Australia. Email me to arrange an obligation-free discussion about your latest project. Or if you’d like to learn how to connect with your audience and build your business, why not input your email address and receive my regular marketing updates in your mailbox? You can sign up for our mailing list at the base of the Home Page on www.ProfessionalWriter.com.au.