If you’ve been in business for at least a year or more, and you’ve experienced growth and success during that time, there are a few good reasons why you should enter business awards… 1. An opportunity to audit your business The application process itself can be a wonderful opportunity for carrying out a critical analysis […]
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If you’ve taken the time to identify your target market, you’ll want your marketing message to truly connect with your ideal client. Whether you’re writing website copy, a blog post, article or advertisement, you must write with your reader in mind if you want to make a connection with them. Here are some tips to
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Are you wondering how to generate blog post ideas for your business site? If you’re thinking about it from the business owner’s perspective, you’re doing it wrong…. Here’s why. Your blog posts should be all about your customer and how you can add value for them, not just about your business. Blog posts offer the
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Want to become known online? Attracting prospective customers and getting them to buy from you online can be challenging. The first step in successfully cultivating a great relationship with your customers is to get them to know, like and trust you. This post is the first in a three-part series I will be publishing on
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Are you wondering how to create an outstanding Company Profile that will win more business? You’re not alone! It’s a process I’ve often been asked about in my career as a professional writer. You may already have a Company Profile, but perhaps it’s not getting the response you require. Or maybe you’re at the starting
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Wondering how to write a business Case Study to show how you’ve helped a client? Not sure whether it’s the right way to go? They’re not as difficult to put together as you may think. Here are some frequently asked questions and answers about business Case Studies to help you get started. What is a
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Do you struggle to find time to write blog posts? If you do, you’re not alone. In a recent survey of small business owners, 68% of respondents said the number 1 reason they don’t write blog posts is because they don’t have the time. So, why is it important to write blog posts anyway? Here
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Does your marketing capture your ideal customers’ attention? Or are you attracting the wrong people? These tips will help you focus your marketing on the right people to get better results. It’s not about you, it’s about THEM I’ve said it before and I’ll say it again… Your marketing is about your customers and what
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Wondering how to write an awesome startup About Us page? Never fear, help is here! Did you know that the About Us page is the second most visited page on most websites? The Home page is no. 1. The content of your About Us page is really important in helping to build your credibility. People
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Do you want to know how to attract premium clients who are willing to pay more? When I ask, “Who is your ideal client?”, a lot of small business owners reply, “Anyone who wants to buy X,” referring to their product or service. In a way, this is true. However if you want to attract
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