Want to know how to build trust with your readers – and get them to buy? If you want people to buy from you, they need to first know, like and trust you. A good website will provide enough information for interested readers to get to know and like you, but influencing a reader to […]
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Do you have an engaging About Us page? Does it entice your readers and generate interest amongst your customers and prospective customers? Does it accurately portray your brand? If not, read on. Did you know the About Us page is the second most clicked page on a website, after the Home page? In this digital
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An engaging Company Profile has the power to attract and inspire your potential customers. Have you read your Company Profile lately? Is yours a dry tale which simply recounts your organisation’s history? Do you think it entices readers to buy from you? If you want to attract more customers, your Company Profile needs to detail more than
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Do you want to win more business? These About Us page tips will get you started… Take a close look at the About page of your website. Does the page provide the information your customers are looking for, or is it a boring re-hash of your Company History? Whether you realise it or not, your
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We all know how important it is to make a connection with customers in business today. Did you know that powerful stories inspire customers? Smart businesses create brand awareness and influence both prospects and customers by involving them in their stories. Think about companies such as Apple computers, Boost Juice or Red Balloon Days …
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It’s a fact: Stories Sell More! Think about a brand you know and love. Do you connect with their brand story? Many small business owners would like to get customers to buy more products or services … and buy them more often. But do we know why people buy in the first place? According to
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