Category: Company Profiles

Write a winning capability statement, expert capability statement guidelines, professional capability statement writer

How to write a winning Capability Statement

Winning new business can be tough… but with the right tools, such as a professional Capability Statement, you can get your foot in the door, build a strong relationship and look forward to the all-important handshake once you’ve won the project! In this informative blog post, we’ve answered the most frequently asked questions surrounding Capability

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Share your brand story, professional writer

Share Your Brand Story & Attract More Customers

When it comes to building relationships and winning new customers, one of the most effective methods is to share your brand story. A lot of small businesses don’t think of themselves as a brand. Many people think of Nike, Amazon and Google as brands. But every business is a brand, no matter how small. What

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Capability statement tips for Australian tradies, how to write a capability statement Australia

Capability Statement tips for tradies

The majority of capability statements I write are for Australian tradespeople. You’re great at what you do, but most of you don’t proactively market yourselves. Then the work dries up, panic often sets in and the search for the next job becomes urgent. That’s where having a capability statement ready to send out is vital.

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Simple Company Profile tips, Company Profile writing tips, Professional Writer, How to write a Company Profile, Company profile help, small business marketing, Lyndall Guinery-Smith

7 Simple Company Profile tips for struggling marketers

These 7 simple Company Profile tips may be helpful if you’re struggling with what to include and what to leave out of this important document. The tips are designed for a multi-page Company Profile, such as those used by many business in the construction, cleaning and real estate industries, just to name a few. Following

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Outstanding Company Profile, company profile contents, company profile template, company profile tips, professional writer, small business marketing, Lyndall Guinery-Smith

How to write an outstanding Company Profile

Are you wondering how to create an outstanding Company Profile that will win more business? You’re not alone! It’s a process I’ve often been asked about in my career as a professional writer. You may already have a Company Profile, but perhaps it’s not getting the response you require. Or maybe you’re at the starting

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How to work with a professional writer, professional writer australia

How to work with a Professional Writer

Do you want to know how to work with a professional writer? Many small business owners know their business operation intimately and are very good at what they do. However they may not have the skills required to attract and engage new customers… and we all want to attract and engage customers, don’t we? The

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Company profile, Professional Writer, Company profile writer, company profile template, Professional Writer Australia, Lyndall Guinery-Smith

How to write an Engaging Company Profile

An engaging Company Profile has the power to attract and inspire your potential customers. Have you read your Company Profile lately? Is yours a dry tale which simply recounts your organisation’s history? Do you think it entices readers to buy from you? If you want to attract more customers, your Company Profile needs to detail more than

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Company profile mistakes to avoid, Company profile tips, How to write a Company profile, Professional Writer

7 Company Profile Mistakes to Avoid

mpany Profile mistakes can easily be avoided with a little planning and attention to detail. Whether you’re writing a fresh Company Profile or updating an existing document, there are a few mistakes which a lot of people are making without realising it. Correcting these mistakes can mean the difference between the reader throwing your profile

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Winning Company profile, professional writer, company profile writer

7 top tips for a winning Company Profile – from a professional writer

Your Company Profile doesn’t have to be a boring document that people don’t read. It can be a vibrant and interesting introduction to your organisation which helps you win more business. The following 7 tips from a professional Company Profile writer can guide you in writing the best possible document, which will help sell your business to your

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