When it comes to building relationships and winning new customers, one of the most effective methods is to share your brand story. A lot of small businesses don’t think of themselves as a brand. Many people think of Nike, Amazon and Google as brands. But every business is a brand, no matter how small. What
Those of you who follow us on social media may have noticed a few changes happening in the last couple of weeks. With the business growing and evolving, we wanted to create a new look and vibe to better reflect our service offering. What’s changed? We have a bright, shiny new look for the website.
When marketing our products or services, we’re often advised to target our ideal customers. It’s the most effective way to get more engagement. But firstly, you must identify your ideal clients, so you’ll know who you’re targeting. You might be wondering … Isn’t everyone our target audience? Definitely not! Marketing experts agree that promoting your