Know like and trust

client success stories, the professional writer

How to Write Client Success Stories

Mention the term ‘case study’ and most people’s eyes glaze over as their attention wanes. Simply by changing the title to ‘client success stories’, we take a whole new approach. So, what is a client success story? A client success story is an article or blog post that provides an insight into your customer experience. …

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attention grabbing communication tips, professional writer

Top 5 attention-grabbing communication tips

Connecting with your ideal clients isn’t always as straightforward as you’d like it to be. The following communication tips will help you craft your message so it’s more likely to attract the attention of those elusive prospective customers! Tip 1: Know your target customers How do we get to know people? We ask questions – and …

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Simple Company Profile tips, Company Profile writing tips, Professional Writer, How to write a Company Profile, Company profile help, small business marketing, Lyndall Guinery-Smith

7 Simple Company Profile tips for struggling marketers

These 7 simple Company Profile tips may be helpful if you’re struggling with what to include and what to leave out of this important document. The tips are designed for a multi-page Company Profile, such as those used by many business in the construction, cleaning and real estate industries, just to name a few. Following …

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win your customer's trust, win trust, win clients, client attraction, website content, professional writer

How to win your customer’s trust

So, you want to know how to get customers to trust you and your business? Here are the details … As you probably already know, people buy from businesses they know, like and trust. Once they get to know and like your business, you’ll need to understand how to win your customer’s trust. It’s often …

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How to get customers to like you, small business marketing, Professional Writer, Know like and trust factor, Getting known online, Building rapport online, Lyndall Guinery-Smith

Get customers to like you – 7 top tips

So, you want to know how to get customers to like you and your business? Here’s the lowdown… These days, every business should have an online presence, because the first thing a prospective customer does is Google you! The purpose of your company’s website is to introduce your business, your products or services and to …

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