Lyndall Guinery-Smith

Inspire your clients with powerful stories

Powerful Stories Inspire Your Customers

We all know how important it is to make a connection with customers in business today. Did you know that powerful stories inspire customers? Smart businesses create brand awareness and influence both prospects and customers by involving them in their stories. Think about companies such as Apple computers, Boost Juice or Red Balloon Days …

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Article writing, how to write an article

How to write an article: 5 expert tips

OK – so you’re keen to write an article and have it published in your industry magazine, online journal or local newspaper. Most publications are happy to accept article submissions from your small business – as long as your story has an interesting angle!   So, what’s the key to success? Following are 5 quick tips

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business creative thinking, bring creativity alive in your business, professional writer

Creative Thinking: 7 Ways to Bring it To Life in Your Business

Creative thinking isn’t always front-of-mind in business, but it can help solve problems through brainstorming, flexibility, originality and imagination. The ability to think creatively is essential in today’s fast-paced business world. If you’re able to regularly tap into your creativity and come up with innovative ideas, you’re likely to be streets ahead of your competition.

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Create Clients for Life, how to connect and convert, professional writer, client connection

Clients for Life: How to Connect and Convert

We all know the value of creating clients for life. But how do we convert new customers into clients who’ll stick around for the long haul…? I once read some great advice to business owners, ‘Tell them what you’re gonna do, tell them what you’re doing, then tell them what you’ve done.’  Wow, great advice!

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