Lyndall Guinery-Smith

Real estate headlines that work

How to write Real Estate headlines that work

Want more buyers at your Open Homes? Yes? If you want to get more buyers through the door, you may need to work on your ad writing skills, particularly your headlines. Headline writing is a critical skill for all Real Estate agents. The headline is vital in engaging the buyer’s interest in a property. You […]

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Power of thank you to grow real estate business

How to harness the power of THANK YOU to grow your Real Estate business

As you’re probably aware, building a strong relationship with your clients is key in establishing and growing a sizeable and profitable client base within your Real Estate business. However, some real estate agents are unsure of the best way to go about this. One of the easiest, most cost-effective strategies is to harness the power

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Hire A Professional Writer, Engaging Company Profile, The Professional Writer, Company Profile writer, How to write a company profile

How to write a Company Profile that wins business

An engaging Company Profile is a great way to truly connect with prospective customers – and get them to buy from you. It can also help you to portray a professional image, help to establish rapport, build trust and reinforce your brand. While it’s tempting to produce a document which looks bright and shiny, it’s

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Write About Us page, About Us pages, how to write an about us page

How to write the best About Us page for your site – Top 5 tips

Do you want to win more business? These About Us page tips will get you started… Take a close look at the About page of your website. Does the page provide the information your customers are looking for, or is it a boring re-hash of your Company History? Whether you realise it or not, your

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Real estate copywriting tips, How to write a real estate ad, Property Copywriting tips, professional real estate copywriter, property writer

Top 5 Real Estate Copywriting Tips – from a Property Copywriting veteran

If writing property descriptions is challenging, check out these Real Estate copywriting tips. Writing Real Estate advertisements can be difficult, particularly for those who are new to the industry. Following are some Real Estate copywriting tips from a Professional Property Copywriter with more than 20 years of industry experience. 1. Headlines are key You only have

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Help writing business article

Writing business articles: Top 10 Ideas

Do you need to write business articles on a regular basis? When you sit down to write as article for your company’s newsletter or blog, do you struggle to find ideas? Stop wasting your valuable time. Try one or more of the following tips from the toolkit of a Professional Writer. 1. Look at your

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Inspire your clients with powerful stories

Powerful Stories Inspire Your Customers

We all know how important it is to make a connection with customers in business today. Did you know that powerful stories inspire customers? Smart businesses create brand awareness and influence both prospects and customers by involving them in their stories. Think about companies such as Apple computers, Boost Juice or Red Balloon Days …

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Article writing, how to write an article

How to write an article: 5 expert tips

OK – so you’re keen to write an article and have it published in your industry magazine, online journal or local newspaper. Most publications are happy to accept article submissions from your small business – as long as your story has an interesting angle!   So, what’s the key to success? Following are 5 quick tips

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