Lyndall Guinery-Smith

Generate content, Content ideas, blog post ideas, professional writer

Generate content your readers will love – 5 tips

Not sure how to generate content for your blog posts? Are you one of those small business owners who doesn’t write blog posts or post updates to social media because you’re not sure what to write? Are you one of those small business owners who doesn’t write blog posts or post updates to social media […]

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Real estate ad writing, property ad writing, property marketing, professional writer

How to write the best Real Estate ads – Tips from a professional

Want to know how to write the best Real Estate ads? Getting results from your property marketing can be challenging at times. Many fledgling agents are thrown in at the deep end, told to write real estate ads – often without any prior experience and sometimes using questionable English. Writing ad copy is such an important part

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Winning Company profile, professional writer, company profile writer

7 top tips for a winning Company Profile – from a professional writer

Your Company Profile doesn’t have to be a boring document that people don’t read. It can be a vibrant and interesting introduction to your organisation which helps you win more business. The following 7 tips from a professional Company Profile writer can guide you in writing the best possible document, which will help sell your business to your

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Stand out Company Profile, Professional Writer

How to make your Company Profile stand out

Once you’ve made the decision to prepare a Company Profile, or update your old one, you need to take some time to think about the content. Yes, there are standard formats you can follow, which provide details of your company, what you do and how you do it. Can I suggest you take a slight

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Real estate headlines that work

How to write Real Estate headlines that work

Want more buyers at your Open Homes? Yes? If you want to get more buyers through the door, you may need to work on your ad writing skills, particularly your headlines. Headline writing is a critical skill for all Real Estate agents. The headline is vital in engaging the buyer’s interest in a property. You

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Power of thank you to grow real estate business

How to harness the power of THANK YOU to grow your Real Estate business

As you’re probably aware, building a strong relationship with your clients is key in establishing and growing a sizeable and profitable client base within your Real Estate business. However, some real estate agents are unsure of the best way to go about this. One of the easiest, most cost-effective strategies is to harness the power

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Hire A Professional Writer, Engaging Company Profile, The Professional Writer, Company Profile writer, How to write a company profile

How to write a Company Profile that wins business

An engaging Company Profile is a great way to truly connect with prospective customers – and get them to buy from you. It can also help you to portray a professional image, help to establish rapport, build trust and reinforce your brand. While it’s tempting to produce a document which looks bright and shiny, it’s

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Write About Us page, About Us pages, how to write an about us page

How to write the best About Us page for your site – Top 5 tips

Do you want to win more business? These About Us page tips will get you started… Take a close look at the About page of your website. Does the page provide the information your customers are looking for, or is it a boring re-hash of your Company History? Whether you realise it or not, your

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Real estate copywriting tips, How to write a real estate ad, Property Copywriting tips, professional real estate copywriter, property writer

Top 5 Real Estate Copywriting Tips – from a Property Copywriting veteran

If writing property descriptions is challenging, check out these Real Estate copywriting tips. Writing Real Estate advertisements can be difficult, particularly for those who are new to the industry. Following are some Real Estate copywriting tips from a Professional Property Copywriter with more than 20 years of industry experience. 1. Headlines are key You only have

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