Do you know how to write a winning Business Plan? Does your Business Plan provide strategy, direction and a roadmap of how you’re going to achieve your business goals? A Business Plan is no longer a bulky bound document that you prepare to secure finance and then use as a doorstop! Today’s Business Plans are […]
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Does your marketing capture your ideal customers’ attention? Or are you attracting the wrong people? These tips will help you focus your marketing on the right people to get better results. It’s not about you, it’s about THEM I’ve said it before and I’ll say it again… Your marketing is about your customers and what
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Wondering how to write an awesome startup About Us page? Never fear, help is here! Did you know that the About Us page is the second most visited page on most websites? The Home page is no. 1. The content of your About Us page is really important in helping to build your credibility. People
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Do you want to know how to attract premium clients who are willing to pay more? When I ask, “Who is your ideal client?”, a lot of small business owners reply, “Anyone who wants to buy X,” referring to their product or service. In a way, this is true. However if you want to attract
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Do you know what your Unique Selling Proposition is? As a small business owner, have you really thought about what sets your business apart from its competitors? In the crowded, busy and sometimes overwhelming business world, we all need to find a way to stand out from the crowd. When your target customer experiences more
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Want to know how to build trust with your readers – and get them to buy? If you want people to buy from you, they need to first know, like and trust you. A good website will provide enough information for interested readers to get to know and like you, but influencing a reader to
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Do you have an engaging About Us page? Does it entice your readers and generate interest amongst your customers and prospective customers? Does it accurately portray your brand? If not, read on. Did you know the About Us page is the second most clicked page on a website, after the Home page? In this digital
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Do you want to know how to work with a professional writer? Many small business owners know their business operation intimately and are very good at what they do. However they may not have the skills required to attract and engage new customers… and we all want to attract and engage customers, don’t we? The
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As a small business owner, are you unsure how to connect with your customers? Establishing a strong connection with prospects and existing customers is a vital part of the sales and marketing process. I’m often asked, “What’s the secret to building strong connections with our customers?” The answer is that there are a variety of approaches
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Knowing how to write an outstanding staff profile can be challenging – particularly if you’re trying to write about yourself. The purpose of a profile is to tell a little of your story, to encourage readers to relate to you, and to nurture what we call the “know, like & trust factor”. Most people want
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