As a small business owner, are you unsure how to connect with your customers? Establishing a strong connection with prospects and existing customers is a vital part of the sales and marketing process. I’m often asked, “What’s the secret to building strong connections with our customers?” The answer is that there are a variety of approaches […]
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Knowing how to write an outstanding staff profile can be challenging – particularly if you’re trying to write about yourself. The purpose of a profile is to tell a little of your story, to encourage readers to relate to you, and to nurture what we call the “know, like & trust factor”. Most people want
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Does your marketing help bring in truckloads of new clients? Would you like to get more engagement from your customers and win more business? Think about your marketing messages: Do you actually know who you are targeting? If you said “everyone”, you ‘re probably wasting valuable time and money chasing the wrong crowd. Instead of
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Not sure how to generate content for your blog posts? Are you one of those small business owners who doesn’t write blog posts or post updates to social media because you’re not sure what to write? Are you one of those small business owners who doesn’t write blog posts or post updates to social media
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How to Use Social Media to help grow your business Social media has become a must-do activity for all businesses, but it’s especially important if you want to stay competitive. What’s the first thing you do if you want to know about an organisation? YOU GOOGLE IT- or you search for the business name on
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Once you’ve made the decision to prepare a Company Profile, or update your old one, you need to take some time to think about the content. Yes, there are standard formats you can follow, which provide details of your company, what you do and how you do it. Can I suggest you take a slight
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I was talking to my client Robyn recently and she commented how much she enjoys getting testimonials. Heck, we all LOVE a happy client! Robyn wanted to use some testimonials in her new Company Profile, but she wanted to know how she could make her client’s testimonials sound even more RED HOT, to say more than ‘she did a
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Do you need to write business articles on a regular basis? When you sit down to write as article for your company’s newsletter or blog, do you struggle to find ideas? Stop wasting your valuable time. Try one or more of the following tips from the toolkit of a Professional Writer. 1. Look at your
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How to overcome writer’s block Business Writers Block is a real thing! Most of us need to write documents and content for business. So, when you’re stuck for something to write, how do you overcome the blank page or screen? Do you struggle to come up with content for your company blog, eNews or print
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We all know how important it is to make a connection with customers in business today. Did you know that powerful stories inspire customers? Smart businesses create brand awareness and influence both prospects and customers by involving them in their stories. Think about companies such as Apple computers, Boost Juice or Red Balloon Days …
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