In our ever-changing digital world, some business owners are sceptical about the relevance of business blogging. However, various studies show that blogging actually plays a significant role in brand awareness, driving leads to your business and the subsequent business growth that occurs. This post is designed to help proactive business owners understand why blogging for businesses is essential if you want your business to thrive.
Why Business Blogging is More Important Than Ever
Business blogging is a proven tool that helps you reach your target audience and boost your business goals. In this article, we’ll discover why blogging is so important for business websites, and the strategies successful companies use to ensure their blog posts remain relevant in today’s digital age.
The E-E-A-T concept, which stands for expertise, authoritativeness, and trustworthiness, is integral to optimising your website and blog content. Google has stated that E-E-A-T is an essential part of their ranking factor, as it helps the search engine to determine whether or not the content on your website is high quality. This means that all parts of your website should contain accurate, informative, and helpful information. The best way to publish the most up-to-date information is by producing regular blog posts.
A Blogging Strategy is Vital
With the right blogging strategy, business bloggers can stand out from the sea of content on the internet. This means focusing on priorities like SEO (search engine optimisation), understanding your customers, and what we call “user intent”, which is focusing on what your readers are looking for. A great place to start is to think about the frequently asked questions that come from your current customers. Write blog posts answering one of your FAQs at a time.
Although social media has become an integral part of content strategy, this doesn’t mean that business blogging has become outdated. In fact, blogging can bring in more traffic and help build brand awareness and authority. The leads and conversions generated through blogging will often turn into customers, creating a larger audience for your business’ products or services.
If you want the best results, it’s important that you carefully craft a strategy designed to both grow your audience and keep them coming back to your website. Know what you want to achieve from the outset, which ideal customers you’re targeting, and what they are seeking from you. Think about the “problem you solve” for your customers and use those problems and your solutions as the basis for your strategy.
A recent survey found that out of all modes of content marketing available, such as videos, infographics, eBooks, and webinars, an impressive 90% of businesses used blog posts to help market their brand over the last 12 months. If you’re not publishing regular blog posts, your competitors may well have a distinct advantage!
Business Blogging plays a crucial role in business growth for 7 reasons:
Did you know? A staggering 70 million new blog posts are published monthly, and an unbelievable 42% of the internet is built on WordPress, a popular blogging platform. Consequently, blogging occupies a key place in most online marketing plans.
- Increasing website traffic and improving search engine ranking
- Developing thought leadership
- Creating valuable content
- Educating your prospective customers
- Building trust and loyalty with your audience
- Piquing customers’ interest
- Boosting leads and sales
Let’s look at each of these points in more detail…
1. Increasing Website Traffic
Sound business blogging is an excellent way to boost your website’s search engine ranking and bring visitors to your site. Having a blog, and regularly publishing fresh blog posts on your website helps ensure visitors stay longer on your website – and come back more due to the quality content you publish. Fresh content also keeps them engaged and encourages them to explore other pages of your site.
Content marketing has been proven time and time again to be an effective way to bring in more web traffic. When you post quality content that contains relevant keywords, it helps you rank higher on Google and other major search engines.
2. Developing Thought Leadership
Business blogging is a perfect way to establish yourself as an industry thought leader. You can do this through providing valuable insights and content to your readers. By showcasing business experience and expertise, you can build trust with potential customers and increase brand loyalty. If you want to establish yourself as an authority on a topic, make sure the advice and information you’re giving is reliable and useful. When it is done strategically, business blogging can help you and your business to become known as a leader in your industry, community or market niche.
3. Creating Valuable Content
You can use business blogging as a powerful way to create and publish valuable content that your customers will love on a regular basis. Informative and educational blog posts can help engage readers, drive more traffic to your site and boost business growth. Content should be relevant, timely and interesting to your target audience – and it’s important to publish consistently to build trust. When done right, business blogging can help you reach new heights with your business.
4. Educating Your Prospective Customers
You can use your website’s blog to:
- Update customers on industry news and new product innovations
- Showcase product reviews
- Provide tutorials
- Tell a client success story or provide a case study to show the successes and outcomes you achieve
Your website is your 24/7 shopfront. Publishing informative blog posts ensure helpful information is available to your customers at any time. This also helps educate them about their product or service choices.
5. Business Blogging Builds Loyalty & Trust
Blogs are a great way to slowly nurture your audience and prove your expertise when it comes to your industry and product line. A business blog is a cost-effective way to build relationships with customers and establish trust. By publishing quality content on a regular basis, over time, your business will become known as a reliable source of quality information within your industry.provi
6. Piquing Customers’ Interest
Business blogging provides the ideal opportunity to give potential customers with an insight into your products, services and the outcomes you deliver for your current clients. As a business blogger, you can share stories and case studies, and you can show potential customers what they can expect when they purchase from you. This kind of content helps to pique the interest of readers and encourages people to learn more about your business.
7. Boosting Leads & Sales
Another great benefit to business blogging is that it’s an effective way to get people interested in your products or services, and drive sales. Creating content that educates potential customers about the features and benefits of your business helps establish you as a business leader who can be trusted. It also helps build the know, like and trust factor, which is so important in doing business today. Quality content makes it easier for customers to make an informed purchase decision about your business.
Business blogging is one of the most powerful tools available for business today, and it’s a great way to stand out from the competition. By understanding your target audience, crafting quality content that reflects their interests and using effective SEO strategies, business blogging can help you reach a larger audience and build strong customer relationships.
If you’re searching for a writing done-for-you copywriting service, we can assist you. We write blog post packages, website copy, business award submissions, capability statements and more. You can easily connect with us on our Contact page to learn more about how we could collaborate. Or connect with Lyndall on LinkedIn. Also, feel free to share these tips below with anyone who might find them helpful!
