Update your website content, web writing tips, professional writer

Update Your Website Content to Win More Business

When did you last update your website content? Was it last year? Or when the website was set up?

At the start of a new year, we often think about goal-setting, new beginnings, updates and upgrades in all aspects of our business. That’s why now is the ideal time to refresh or update your website content so that it becomes, or continues to be, a lead magnet for your business.

Here are some simple ways to update your website:

Do a Website Audit

Believe it or not, your website is not a “set and forget” marketing tool. your website content DOES need updating on a regular basis. There are some easy ways to do this. But first, do a website audit.

Spend some time taking a critical look at your current website content. Or ask an employee or friend to do this if you wrote the current content yourself. Look for any spelling or grammatical errors, or anything at all which needs updating.

Read the content with these questions in mind:

  • Is the content of each page clear, concise and targeted to our specific audience?
  • Is our Unique Selling Proposition clearly stated?
  • Do you have a clear Call to Action on each appropriate page?
  • Can your “brand voice” be heard through the content of the site?
  • Does the site capture the essence of your business?

Is your About Us page current?

Research shows the About Us page is the second most read page on a website (after the Home Page), so it’s vital to keep the information updated and relevant to your audience.

  • Have you updated your About Us page with information about any new products or services you offer to your clients?
  • Are your staff profiles up-to-date?
  • Does your site display recent photos of your team members?
  • Is the essence of your business and your brand story adequately portrayed on this page?
  • Does your About Us page clearly state the outcomes you deliver for your clients and how you help them?

Is your website mobile-friendly?

With such a larger proportion of website visits now taking place via mobile devices, it’s vital your site is optimised for mobile.

View your website (or ask someone else to view it) on a tablet and mobile phone. Check the user experience on different types of mobile device, as opposed to desktop.

If you’re not a tech guru, you may need to speak with your web designer or developer to check which enhancements are required.

Is your SEO working for you?

Search Engine Optimisation (SEO) defines the online visibility of your website in “organic” or unpaid search engine results. So, how’s your site’s SEO working for your business? Do you have an SEO strategy? Does your website generate qualified leads for your business? Yes or no?

As SEO is an ever-evolving topic, perhaps this aspect of your website needs to be updated. If you’re not an SEO expert, you may wish to engage an SEO consultant.

Write and publish a series of new blog posts

Publishing a blog post is one of the easiest ways to refresh your website content. Blog posts can become an integral part of your SEO strategy and can also establish or reinforce your position as an authority in your field.

What should your blog posts contain? Here are a few ideas to get you started:

  • Answer your prospective client’s burning questions
  • Offer potential solutions to the issues that keep them awake at 2 am
  • Outline or review of any new products or services you’re offering in 2021
  • Write a case study, complete with client testimonial, about one of your recent success stories
  • Demonstrate a “before and after” scenario using your product/s or service/s

If you’d like more ideas for your blog posts, check out this article.

If you found these tips helpful, please like and/or share with your business associates or LinkedIn connections.

So, do you think it’s time to update your website content?

We hope the above tips have inspired you to take a fresh look and successfully update your website content. If you’re in need of professional assistance, we specialise in partnering with small business owners to create quality content for your website. Let us know if you’d ready to chat about how our services can help portray your organisation in its best light and win you more business.

If you found these tips helpful, please like and/or share with your business associates or LinkedIn connections.

Lyndall Guinery-Smith, owner of The Professional Writer, business writerHi, I’m Lyndall Guinery-Smith, business owner and chief word wrangler at The Professional Writer. My team and I write content dedicated to attracting and engaging your ideal clients … and improving your bottom line. This includes website content, capability statements, company profiles, team bios, business award nominations, blog post packages and more. We happily work with clients all over Australia. Email us to arrange an obligation-free discussion about your latest project.  

 

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