Achieving business awards success isn’t about luck or scratching to put together a last-minute submission. Award-winning businesses approach awards with a well-thought-out strategy, aligning the process with their broader business goals. By following a proven framework, you can increase your chances of winning and maximise the value of the recognition. Here’s a 12-step strategy to […]
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A high-performing website is essential for attracting and retaining customers. Ensuring you have engaging website copy, or the words on your website, will help your business do more than explain what you do – it has power to persuade and convert visitors into loyal customers. As a copywriter, I understand the power of language in
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When it comes to building relationships and winning new customers, one of the most effective methods is to share your brand story. A lot of small businesses don’t think of themselves as a brand. Many people think of Nike, Amazon and Google as brands. But every business is a brand, no matter how small. What
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