Exciting Brand Update for The Professional Writer

Those of you who follow us on social media may have noticed a few changes happening in the last couple of weeks. With the business growing and evolving, we wanted to create a new look and vibe to better reflect our service offering.

What’s changed?

We have a bright, shiny new look for the website.

The first thing you’ll probably notice is the cool new hero image, which portrays our friendly approach, collaborative technique and solutions focus. This customised image replaces the previous stock image of an antique typewriter, journal and cup of coffee, which we still love, but it was time to update and create something which is uniquely about us.

The new hero image for The Professional Writer

Behind the hero image is a background that morphs from turquoise to navy, showing how one concept can evolve into another. This symbolises how we collaborate with our clients to bring your business story to life and make your business stand out.

We’ve also incorporated a little coral coloured paper plane throughout the site, symbolising messages and idea-sharing. Paper planes bring back memories of fun times in childhood too, reminding us to have a little fun every now and then. We love the paper plane, so you’ll probably see more of it! 😊

Keep an eye out for the paper plane!

New colours

In addition to our long-held fave colour of turquoise/teal, we’ve added navy and coral to the company colours. Expanding the colour palette brings a fresh new look and also reflects our growing team, who bring a different perspective to the organisation.

Social media

We have social media pages on Facebook, Instagram and LinkedIn. If you’re not already following us, please go ahead and do so. If you are following us, we’d love you to like, comment and/or share any posts you find interesting. Your support and engagement help our posts get seen by more people, which we love … and we truly appreciate your ongoing support.

We always aim to provide informative social media posts, with minimal promotion. This is because we want to share our knowledge and expertise to help you grow your business.  Posts are specifically written to be quick tips and tricks you can start using right away.

Over the coming months, you’ll see our social media posts take on a clean, fresh look incorporating the new colours.

We hope you love our new look as much as we do.

Want to know more?

Hi, I’m Lyndall Guinery-Smith, business owner and chief word wrangler at The Professional Writer. My team and I write content dedicated to attracting and engaging your ideal clients … and improving your bottom line. This includes website content – we LOVE writing About Us pages, business award nominations, capability statements, company profiles, team bios, blog post packages, and more. We happily work with clients all over Australia. Email us to arrange an  obligation-free discussion about your latest project.

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