Become known as an industry expert, show your expert status, brand recognition, professional writer, small business marketing, Lyndall Guinery-Smith

How to become known as an industry expert

Want to become known as an industry expert?

Being known for your expertise can enable you to charge more for your products or services, it can help you to land premium clients and bring a constant flow of business your way. The following tips will set you on the right path.

Get to know your customers first

Who are your customers? What are they looking for? What problems do they have that you can solve? Do some research to find out as much as you possibly can about your customers. Check out demographics such as age, gender, marital status, occupation, income bracket, place of residence, hobbies and interests. All this information can help you to build Client Profiles, which are very useful in targeting a particular audience.

Get your brand message right by having a compelling story

Do you have a personal brand or a business brand? Whichever it is, shape your story into one which clearly demonstrates your or your company’s achievements, skills and expertise. This will go a long way in helping people relate to you and see you as an industry leader.

Become the expert

Before you can be known as an expert, you must first become the expert. Study, research, get to know what’s important in your industry, what the emerging trends are and how they can be addressed. Gathering this knowledge is a very important step in helping to build your status as an industry expert. You’ll need to be prepared to answer questions, so gathering as much knowledge as possible will definitely work in your favour.

Become a specialist

In order to attract premium offers, you need to have specialised knowledge of your subject. Take every opportunity to learn as much as you possibly can about your subject. People will pay more for a specialist over a generalist every time.

Write a blog

If you don’t already have a website – get one now! Use your website and/or blog to educate your audience. Write and share great content – and you’ll soon be noticed.

You can write blog posts about industry developments, issues your customers may have, case studies demonstrating how you’ve solved issues for your customers (present the problem followed by your solution), product reviews and comparisons, how-to articles and anything else that’s relevant to your readers or in your industry.

Call yourself an industry expert

Once you feel confident in your knowledge, call yourself an expert. Include your expert status in your social media profile and your About Us page on your website.

Write for publications

Find out the most widely-read publications in your industry – whether they’re magazines, online newsletters or other industry publications. Enquire about submitting an article to the publication. Editors are often open to accepting articles from industry experts. You probably won’t receive payment, but your priority is to have your name and possibly your headshot on the article. This gets your name out there to your peers and potential customers.

Write a book

Once you’ve written a few blog posts and/or articles for publication, use website analytics to monitor which articles and subjects are most popular with your audience. Consider combining a number of posts together and shaping them into a book or eBook.

Becoming a published author brings instant credibility and may become another income stream for you too.

Polish up your Public Speaking

If you’re a public speaking novice or you’re lacking in confidence, do a course in confident speaking.

Conducting a workshop or giving a presentation also gives you instant expert status. You may need to start with a smaller audience and build up into presenting at trade shows and the like.

If you’ve published your book (see above), you can sell the book at your presentations.

Make yourself available for interviews

Editors and programmers are always looking for new people to interview, whether it’s on radio, n the newspaper or on a podcast.

Check out sites such as Source Bottle, where callouts are posted for experts on a daily basis.

Network online and face-to-face

Participating in online forums and groups can be a great way get your name out there and become known in your industry. It’s important to answer questions honestly and provide advice wherever you can so that people get to know, like and trust you.

Leverage social media

Post regularly on social media – this means daily or at least 3-5 times per week. Posts can be scheduled ahead of time using a variety of apps such as HootSuite, CoSchedule, SproutSocial or Meet Edgar, just to name a few. Facebook allows you to schedule posts to a business page too.

You may also consider starting your own group on social media, based around a certain issue your customers have, which you can solve. When you’re the administrator of the group, you have more control over the conversation. By posting good advice and helpful hints, you’ll continue to build your profile.

I hope these tips have been helpful for you in building your personal or business brand and will assist you to become known as an industry expert.

If you have any further hints or tips on how to become known as an industry expert, please feel free to email me and let me know.


Lyndall Guinery-Smith, owner of The Professional Writer, business writerHi, I’m Lyndall Guinery-Smith, The Professional Writer. I write copy dedicated to attracting and engaging your customers – and improving your bottom line. I happily work with clients all around Australia. Email me to arrange an obligation-free discussion about your latest project. Or if you’d like to learn how to connect with your audience and build your business, why not input your email address and receive my regular marketing updates in your mailbox? You can sign up for our mailing list at the base of the Home Page on


If you found these tips helpful, please like and/or share with your business associates or LinkedIn connections.

If you enjoyed this article you might also like to read:

Finding time to write blog posts – 5 tips from an expert

Writing to engage your readers online

How to attract premium clients


How to work with a professional writer, professional writer australia

How to work with a Professional Writer

Do you want to know how to work with a professional writer?

Many small business owners know their business operation intimately and are very good at what they do. However they may not have the skills required to attract and engage new customers… and we all want to attract and engage customers, don’t we?

The process of working with a professional writer is unknown territory for some. However, many small businesses are now benefiting from the creative talents of a writing professional. For example, while you may be a fantastic plumber, builder or security expert, you may not be confident in your writing ability. Writing about yourself or your business for a Company Profile or your website copy can be challenging. That’s where a professional writer can help.

How to find a professional writer

There are many ways to find a writer, but the most common way is either through a Google search or by referral. Once you have one or more writers who are of interest, check out their website to see what they can offer you.

Know what you want 

It’s important to have at least a rough idea of what your project entails before you approach a prospective writer. In order to provide an accurate quote, the writer will need to know the size of the project and the outcomes you’re looking for.

What experience and qualifications does the professional writer have?

Read the writer’s bio or About page to find out their background and experience. Read their testimonials too.

IMPORTANTLY – Is English the writer’s FIRST language? If you want professionally written copy, you need to work with a writer who speaks and writes English exceptionally well, and who has been fully educated in English. Would you outsource your accounting work to someone who wasn’t a well-educated, exceptional accountant?

Seek out a writer with experience in the type of project you’re undertaking. If you wish to have a Company Profile professionally written, find a writer who has experience in this area.

Is your field specialised? For example, Real Estate is a specialised field where it’s important to have a writer who knows the industry well and who has significant work experience in the property sector. A writer with such experience offers expertise and knowledge that general writers or those who are new to professional writing cannot offer. Choose wisely.

Check out the writer’s past projects

So that you can be sure the writer you choose is right for your project, check out their past projects. Most professional writers will either have samples on their website, or ask you to email and request copies of samples. Be cautious about dealing with any writer who is unwilling or unable to supply samples.

When you read writing samples, be aware that the tone and structure of the document is often set by the client. Therefore, your project will vary from the samples shown. Samples are simply a good way to see whether you like the writer’s style.

Contact the writer

Check out the writer’s contact page on their website to find out the best way to get in touch with them.

A good professional writer will spend some time with you either in person or on the phone. They will ask questions, take an initial brief and ensure they have a thorough understanding of your needs before providing a quote.

In my experience, every project is different. It’s important to truly listen to clients and understand what they’re looking for, rather than take a one-size-fits-all approach.

If you ask more than one writer to provide a quote, ensure you know what you’re getting from each person so that you can accurately compare the prices. Remember, as with most things in life, you get what you pay for. You pay peanuts, you may well get monkeys! Just sayin’…

Set the wheels in motion

Now you’re ready to work with a professional writer! Once you agree on the price, the professional writer will provide an agreement for you to sign and ask you to pay a deposit – usually 50% up front.

Once the paperwork is done, the writer will set up a suitable time for an interview. They will ask you to provide as much information as possible about your business, your clients and your processes in order to fully understand what you do and how you work. A lot of questions will be asked, so be prepared to answer them. This gathering of information is a very important part of the writing process.

Taking the information you’ve provided, a good professional writer can then write about your business with your customer in mind, in language which appeals directly to your “ideal client”. After all, attracting and connecting with your customers is what it’s all about! That’s why you want to work with a professional writer, isn’t it?

The writer will supply you with several drafts – with the number as agreed between you.  If you have the brief right and you supply all the relevant information to the writer up front, you should only need 2-3 drafts and then the final copy.

Bear in mind that most professional writers are WRITERS, not graphic artists. We write quality content and copy, whereas designers make it look beautiful with the use of colour, logos and design to your specifications. They are two distinctly different jobs.

If you have any queries about how to work with a professional writer, feel free to contact me. I’ll be happy to answer your questions.


Hi, I’m Lyndall Guinery-Smith, The Professional Writer. I love to write copy dedicated to attracting and engaging your customers, and improving your bottom line. I happily work with clients all around Australia. Email me to arrange an obligation-free discussion about your latest project.