To win more business, you need a great capability statement. In this informative blog post, we’re sharing our capability statement tips to help you put together a document that wins more business. We’ll cover everything you need to know about capability statements. We’ll talk about what they are, why you need one, and how to make yours stand out. We’ll also share some formatting tips and examples of great capability statements. By the end, you’ll be ready to put the tips into practice to create an engaging and persuasive capability statement of your own.
The Basics of a Capability Statement
A capability statement is a document that outlines the capabilities of an organisation or individual. Think of it as similar to a resume or CV for your business. It can be useful in helping to identify and prioritise investments, as well as in assessing the performance of an organisation.
When creating your capability statement, it is important to include all the relevant information. This includes identifying the company’s core strengths, as well as its main areas of focus and expertise. Additionally, you should list any special skills or knowledge that are unique to your business. Finally, make sure that your statement is easy for others to read and understand. By following these key capability statement tips, you can ensure that your document stands out from the competition.
Why You Need a Capability Statement
There are several reasons why you may need a capability statement. For example, you may want to create one to help identify your company’s strengths, experience and track record of success. In addition, a capability statement can be used to track and measure the progress of an organisation over time.
A professional capability statement can help you stand out from the competition and win more work. Here are five capability statement tips to help your document shine:
1. Keep it short and to the point. A capability statement should be no more than two pages long and should focus on what you can offer the client, not on what you want from them.
2. Use clear and simple language. Make sure all terminology is easily understood by potential clients and use only relevant keywords and phrases that they are likely to search for online.
3. Focus on what you can offer the client, not on what you want from them. It’s important to stay true to who you are as a tradesperson without overselling yourself or sounding too conceited.
4. Use contact details that are up to date and easy to find—potential clients will appreciate knowing how they can get in touch with you if they have any questions or concerns about your services or capabilities.
5. Make sure your capability statement is proofread carefully—mistakes could mean lost business for you!
How to Make Your Capability Statement Stand Out
When it comes to writing capability statements, there is no one right way to do things. However, there are a few key elements that should be included in any capability statement. These include an overview of your company’s capabilities, your Unique Value Proposition – what makes your company unique and valuable, what you do to assist your customers to achieve their goals, your track record of success and how readers can contact you. It’s also important to include information such as licenses, certifications, and insurance in your document.
To ensure that your capability statement stands out from the competition, you need to include information about your company that is not readily available on the internet or elsewhere. For example, if you offer custom services, include details about this in your statement so potential customers know exactly what they are getting. Additionally, make sure to highlight precisely how your company helps customers – this will show that you are adept at fulfilling customer needs.
A well-written capability statement can help you win business. This is because potential clients will see that you are knowledgeable and able to meet their needs effectively. Additionally, a statement will demonstrate respect for the client’s time and resources – both of which are essential when seeking new business opportunities.
Formatting Tips for an Engaging Capability Statement
When creating your capability statement, it is important to make sure that the document looks professional and polished. Choose a layout that is easy to read and highlights your company’s strengths. Use your brand colours and include images of your team and a selection of completed projects (where applicable). Finally, be sure to proofread carefully to avoid typos or errors.
Here are some additional formatting tips:
- Begin each section with a heading that accurately reflects the content of the section. This will help readers scan the document quickly for relevant information.
- Use bullet points to list tips, just like this one.
- Use strong verbs and active voice when describing your capabilities; this will make you sound confident and competent.
- Be straightforward in listing what you can do; avoid flowery language or overly technical language. Keep it simple so that potential customers can understand what you can offer them easily.
Why are Capability Statements Ideal for Tradies?
A capability statement is an important part of any business plan, as they help to define the company’s competitive edge. Capability statements can be helpful for trades businesses in several ways.
A capability statement can help to identify specific skills and knowledge that your trades-based business has.
If you’re seeking to contract to Tier 1 or Tier 2 construction companies, you will be asked for a capability statement up front, so it’s a good idea to be prepare ahead of time.
When creating a capability statement, it is important to consider the business’s unique strengths. By highlighting these strengths into a single capability statement, businesses can better reflect their brand personality and ensure their services are meeting the needs of their customers.
Step Through these Capability Statement Tips
A well-crafted capability statement can be used to win business and build credibility with potential clients. Here are seven tips for using your capability statement to win business:
1. Keep it short, sweet, and to the point. Highlight your unique selling points while keeping your overall message concise.
2. Use testimonials and case studies to showcase your expertise. This will help illustrate the value you provide and show that you’re an authority in your field.
3. Include information about your team members and their qualifications. This will give potential clients a better idea of who they’re dealing with, and how qualified these individuals are for the task at hand.
4. Make sure your website and social media platforms are up-to-date and look professional because the capability statement will send potential clients to these platforms. This shows that you take quality control seriously!
5. Distribute digital copies of your capability statement to potential clients before they ask for one. This will give them time to review it carefully before making a decision.
6. Always err on the side of caution when it comes to negotiating contracts – having a clear understanding of what you’re offering will make negotiations much smoother sailing!
To Sum Up…
If you want to win more business in 2023 and beyond, you need a professional capability statement. We hope these comprehensive capability statement tips will help you prepare a document that truly puts your best foot forward and helps you show potential clients that you are the right choice for the job. Keep your statement short and to the point, use clear and simple language, and focus on what you can offer the client. With these helpful tips in mind, you can create a winning capability statement of your own!
Do you need the help of a professional?
At The Professional Writer, we help small business owners across Australia create quality capability statements that help them win more businesses. We take the time to chat with you about your business so that we can learn what makes you the best choice for the projects you’re aiming for. Then, we help your company put its best foot forward with an outstanding capability statement.
We specialise in helping you create a capability statement that will make your business look great. We can help you write the text and get it approved, and then assist you with a Canva template or refer you to a professional graphic designer who can add finishing touches to your document. Go to our Contact page and fill out the enquiry form, and we will provide a quote to help you win that new business.
If you want to learn more about how we help our clients and what kind of success stories they have, read our Client Success Stories. Although this is only a small sample size, it accurately showcases the amazing results we’ve achieved with hundreds of clients.
Or would you prefer to DIY?
If you need to write a quick one-page document, our Capability Statement Kit is perfect for you. We designed it using our considerable experience in writing these types of documents. It includes a step-by-step 16-page instruction booklet with professional guidance on capability statement preparation, an editable Word template, and a bonus checklist–all for just $107 AUD + GST. This value-packed kit is ideal for start-up tradies or anyone who needs the document right away to submit with a tender.
