Category: Building authority

5 top tips to help get your business article published

You want to promote your business and attract more customers. You’ve done your research and found out that writing a press release or article is a great way to start the ball rolling. Here are some tips to get you started: Know your market – Before you begin, you need to know exactly who your

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How to identify your UVP in 5 easy steps

As a customer, what makes you want to deal with one business over another when they both appear to offer the same product or service?  Some might say lower prices, but the vast majority of people want to receive: Good customer SERVICE and… VALUE for money, not just a low price. It’s the combination of the service

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7 low-cost marketing tips for small business

Time after time, I hear small business owners lament ‘my marketing doesn’t work’. Quite often, when I ask them what type of marketing they do, I hear stories of how they recently ran an ad in the local paper, or dropped leaflets into the letterboxes of local homes, and received little or no response, so they

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