Category: Building authority

How to attract premium clients, small business marketing, professional writer Australia, Lyndall Guinery-Smith

How to attract premium clients

Do you want to know how to attract premium clients who are willing to pay more? When I ask, “Who is your ideal client?”, a lot of small business owners reply, “Anyone who wants to buy X,” referring to their product or service. In a way, this is true. However if you want to attract

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Build trust, professional writer, website content, how to get people to buy, small business marketing, Lyndall Guinery-Smith

7 ways to build trust with your readers

Want to know how to build trust with your readers – and get them to buy? If you want people to buy from you, they need to first know, like and trust you. A good website will provide enough information for interested readers to get to know and like you, but influencing a reader to

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How to connect with your customers, Professional writer Australia, Lyndall Guinery-Smith

How To Connect With Your Customers

As a small business owner, are you unsure how to connect with your customers? Establishing a strong connection with prospects and existing customers is a vital part of the sales and marketing process. I’m often asked, “What’s the secret to building strong connections with our customers?” The answer is that there are a variety of approaches

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How to write an outstanding staff profile, help writing staff profile, professional staff profile writer

How to write an outstanding staff profile

Knowing how to write an outstanding staff profile can be challenging – particularly if you’re trying to write about yourself. The purpose of a profile is to tell a little of your story, to encourage readers to relate to you, and to nurture what we call the “know, like & trust factor”.  Most people want

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Professional Business Writing Services, Know your clients, Professional Writer, small business marketing

How getting to know your clients can help you win more business

Does your marketing help bring in truckloads of new clients? Would you like to get more engagement from your customers and win more business? Think about your marketing messages: Do you actually know who you are targeting? If you said “everyone”, you ‘re probably wasting valuable time and money chasing the wrong crowd. Instead of

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Stand out Company Profile, Professional Writer

How to make your Company Profile stand out

Once you’ve made the decision to prepare a Company Profile, or update your old one, you need to take some time to think about the content. Yes, there are standard formats you can follow, which provide details of your company, what you do and how you do it. Can I suggest you take a slight

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Get red hot testimonials

How to get RED HOT testimonials from your clients

I was talking to my client Robyn recently and she commented how much she enjoys getting testimonials. Heck, we all LOVE a happy client! Robyn wanted to use some testimonials in her new Company Profile, but she wanted to know how she could make her client’s testimonials sound even more RED HOT, to say more than ‘she did a

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Hire A Professional Writer, Engaging Company Profile, The Professional Writer, Company Profile writer, How to write a company profile

How to write a Company Profile that wins business

An engaging Company Profile is a great way to truly connect with prospective customers – and get them to buy from you. It can also help you to portray a professional image, help to establish rapport, build trust and reinforce your brand. While it’s tempting to produce a document which looks bright and shiny, it’s

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Help writing business article

Writing business articles: Top 10 Ideas

Do you need to write business articles on a regular basis? When you sit down to write as article for your company’s newsletter or blog, do you struggle to find ideas? Stop wasting your valuable time. Try one or more of the following tips from the toolkit of a Professional Writer. 1. Look at your

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