Want to become known as an industry expert? Being known for your expertise can enable you to charge more for your products or services, it can help you to land premium clients and bring a constant flow of business your way. The following tips will set you on the right path. Get to know your
Wondering how to write a business Case Study to show how you’ve helped a client? Not sure whether it’s the right way to go? They’re not as difficult to put together as you may think. Here are some frequently asked questions and answers about business Case Studies to help you get started. What is a
Do you struggle to find time to write blog posts? If you do, you’re not alone. In a recent survey of small business owners, 68% of respondents said the number 1 reason they don’t write blog posts is because they don’t have the time. So, why is it important to write blog posts anyway? Here
Have you ever noticed how some blog posts and websites engage the reader, holding your interest, while others are so boring that you want to click away? Once your prospective customer has found your website, you want to pique their interest. Then you can form some level of connection with them, so they may get
Are you looking for some blog post inspiration? Here’s a list of blog post ideas for small business owners who need some help getting started … When I talk to small business owners about their website, many of them admit to having a blog which they rarely use. By posting regular articles on your blog, you
Wondering how to write an awesome startup About Us page? Never fear, help is here! Did you know that the About Us page is the second most visited page on most websites? The Home page is no. 1. The content of your About Us page is really important in helping to build your credibility. People
Do you want to know how to attract premium clients who are willing to pay more? When I ask, “Who is your ideal client?”, a lot of small business owners reply, “Anyone who wants to buy X,” referring to their product or service. In a way, this is true. However if you want to attract
Want to know how to build trust with your readers – and get them to buy? If you want people to buy from you, they need to first know, like and trust you. A good website will provide enough information for interested readers to get to know and like you, but influencing a reader to
As a small business owner, are you unsure how to connect with your customers? Establishing a strong connection with prospects and existing customers is a vital part of the sales and marketing process. I’m often asked, “What’s the secret to building strong connections with our customers?” The answer is that there are a variety of approaches
Knowing how to write an outstanding staff profile can be challenging – particularly if you’re trying to write about yourself. The purpose of a profile is to tell a little of your story, to encourage readers to relate to you, and to nurture what we call the “know, like & trust factor”. Most people want
