Category: Building authority

win your customer's trust, win trust, win clients, client attraction, website content, professional writer

How to win your customer’s trust

So, you want to know how to get customers to trust you and your business? Here are the details … As you probably already know, people buy from businesses they know, like and trust. Once they get to know and like your business, you’ll need to understand how to win your customer’s trust. It’s often

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How to get customers to like you, small business marketing, Professional Writer, Know like and trust factor, Getting known online, Building rapport online, Lyndall Guinery-Smith

Get customers to like you – 7 top tips

So, you want to know how to get customers to like you and your business? Here’s the lowdown… These days, every business should have an online presence, because the first thing a prospective customer does is Google you! The purpose of your company’s website is to introduce your business, your products or services and to

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Build the Know, Like & Trust factor, getting known online

How to become known online – 7 top tips

Want to become known online? Attracting prospective customers and getting them to buy from you online can be challenging. The first step in successfully cultivating a great relationship with your customers is to get them to know, like and trust you. This post is the first in a three-part series I will be publishing on

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Become known as an industry expert, show your expert status, brand recognition, professional writer, small business marketing, Lyndall Guinery-Smith

How to become known as an industry expert

Want to become known as an industry expert? Being known for your expertise can enable you to charge more for your products or services, it can help you to land premium clients and bring a constant flow of business your way. The following tips will set you on the right path. Get to know your

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Business case studies, How to write a business case study, professional writer. professional writing help, small business marketing, Lyndall Guinery-Smith

How to write a business Case Study

Wondering how to write a business Case Study to show how you’ve helped a client? Not sure whether it’s the right way to go? They’re not as difficult to put together as you may think. Here are some frequently asked questions and answers about business Case Studies to help you get started. What is a

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Find time to write blog posts, writing blog posts, blogging, blogging hacks and tips, Professional writer

Find time to write blog posts – 5 top tips

Do you struggle to find time to write blog posts? If you do, you’re not alone. In a recent survey of small business owners, 68% of respondents said the number 1 reason they don’t write blog posts is because they don’t have the time. So, why is it important to write blog posts anyway? Here

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Writing engage reader, Engage your reader, writing tips, writing for the web, professional writer, business writing tips, business writing help, small business marketing, Professional writer Australia, Lyndall Guinery-Smith

7 tips to engage the reader online

Have you ever noticed how some blog posts and websites engage the reader, holding your interest, while others are so boring that you want to click away? Once your prospective customer has found your website, you want to pique their interest. Then you can form some level of connection with them, so they may get

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Blog post ideas, blogging for business

11 blog post ideas for small business

Are you looking for some blog post inspiration? Here’s a list of blog post ideas for small business owners who need some help getting started … When I talk to small business owners about their website, many of them admit to having a blog which they rarely use. By posting regular articles on your blog, you

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Startup About us page, about us page for startups, Professional Writer, About Us page help

How to write an awesome Startup About Us page

Wondering how to write an awesome startup About Us page? Never fear, help is here! Did you know that the About Us page is the second most visited page on most websites? The Home page is no. 1. The content of your About Us page is really important in helping to build your credibility. People

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How to attract premium clients, small business marketing, professional writer Australia, Lyndall Guinery-Smith

How to attract premium clients

Do you want to know how to attract premium clients who are willing to pay more? When I ask, “Who is your ideal client?”, a lot of small business owners reply, “Anyone who wants to buy X,” referring to their product or service. In a way, this is true. However if you want to attract

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