Category: Building authority

Find time to write blog posts, writing blog posts, blogging, blogging hacks and tips, Professional writer

Find time to write blog posts – 5 top tips

Do you struggle to find time to write blog posts? If you do, you’re not alone. In a recent survey of small business owners, 68% of respondents said the number 1 reason they don’t write blog posts is because they don’t have the time. So, why is it important to write blog posts anyway? Here

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Writing engage reader, Engage your reader, writing tips, writing for the web, professional writer, business writing tips, business writing help, small business marketing, Professional writer Australia, Lyndall Guinery-Smith

7 tips to engage the reader online

Have you ever noticed how some blog posts and websites engage the reader, holding your interest, while others are so boring that you want to click away? Once your prospective customer has found your website, you want to pique their interest. Then you can form some level of connection with them, so they may get

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blog post ideas for small business, blogging for business, professional writer, business writer, writing for business, blog writing help, Professional Writer Australia, Lyndall Guinery-Smith

21 blog post ideas for small business

Are you looking for some blog post inspiration? Here’s a list of blog post ideas for small business owners who need some help getting started … When I talk to small business owners about their website, many of them admit to having a blog which they rarely use. By posting regular articles on your blog, you

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Startup About us page, about us page for startups, Professional Writer, About Us page help

How to write an awesome Startup About Us page

Wondering how to write an awesome startup About Us page? Never fear, help is here! Did you know that the About Us page is the second most visited page on most websites? The Home page is no. 1. The content of your About Us page is really important in helping to build your credibility. People

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How to attract premium clients, small business marketing, professional writer Australia, Lyndall Guinery-Smith

How to attract premium clients

Do you want to know how to attract premium clients who are willing to pay more? When I ask, “Who is your ideal client?”, a lot of small business owners reply, “Anyone who wants to buy X,” referring to their product or service. In a way, this is true. However if you want to attract

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Build trust, professional writer, website content, how to get people to buy, small business marketing, Lyndall Guinery-Smith

7 ways to build trust with your readers

Want to know how to build trust with your readers – and get them to buy? If you want people to buy from you, they need to first know, like and trust you. A good website will provide enough information for interested readers to get to know and like you, but influencing a reader to

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How to connect with your customers, Professional writer Australia, Lyndall Guinery-Smith

How To Connect With Your Customers

As a small business owner, are you unsure how to connect with your customers? Establishing a strong connection with prospects and existing customers is a vital part of the sales and marketing process. I’m often asked, “What’s the secret to building strong connections with our customers?” The answer is that there are a variety of approaches

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How to write an outstanding staff profile, help writing staff profile, professional staff profile writer

How to write an outstanding staff profile

Knowing how to write an outstanding staff profile can be challenging – particularly if you’re trying to write about yourself. The purpose of a profile is to tell a little of your story, to encourage readers to relate to you, and to nurture what we call the “know, like & trust factor”.  Most people want

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Professional Business Writing Services, Know your clients, Professional Writer, small business marketing

How getting to know your clients can help you win more business

Does your marketing help bring in truckloads of new clients? Would you like to get more engagement from your customers and win more business? Think about your marketing messages: Do you actually know who you are targeting? If you said “everyone”, you ‘re probably wasting valuable time and money chasing the wrong crowd. Instead of

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Stand out Company Profile, Professional Writer

How to make your Company Profile stand out

Once you’ve made the decision to prepare a Company Profile, or update your old one, you need to take some time to think about the content. Yes, there are standard formats you can follow, which provide details of your company, what you do and how you do it. Can I suggest you take a slight

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