Top 5 ways to generate blog post ideas for business, blogging for business, attracting business with your blog, professional writer, business blog writing, blog article ideas, Lyndall Guinery-Smith

Top 5 ways to generate blog post ideas for your business

Are you wondering how to generate blog post ideas for your business site?

If you’re thinking about it from the business owner’s perspective, you’re doing it wrong…. Here’s why. Your blog posts should be all about your customer and how you can add value for them, not just about your business. Blog posts offer the opportunity to help customers get to know, like and trust you … then buy from you.

Put yourself in your potential customers’ shoes. You have a problem to solve or there’s something you need to find. Where do you look for a solution? Most people will type their query into Google or a similar search engine. If we’re looking for a new rug for the living room, some people will type “Living room rugs”. Others may be more specific and type something like, “Traditional living room rugs” or “Beige living room rugs” for example. Others might type in, “How to choose the right rug for your living room”- this is asking for an answer to their problem.

Once you focus on the needs of your customers and potential customers, it becomes a lot easier to generate blog post ideas for your website.

1. What do your customers want to know? 

Think about the questions your customers regularly ask you during the initial stages of your relationship.

  • Find out what keeps them awake at night – and offer a solution
  • What is the “big problem” you can solve for them?
  • What knowledge do you have which can be shared to build trust?

Don’t worry about giving away “trade secrets” or your competitors reading/copying your posts. Just use the information you’d normally talk to customers about in a face-to-face situation.

2. Explain how your product or service works – How does it solve their problem

Outline one or more of your products or services. Explain in detail how the product or service works. Every customer has a problem, be sure to tell them how your product solves their problem. For example, if you sell fishing lures, you may be able to provide information about the techniques using to cast the line so that the lure is more appealing to the fish. Sharing this information will help customers to know, like and trust you, as well as demonstrating your authority.

3. Elaborate on testimonials or feedback from clients – what you’ve done well

What do your customers appreciate about you? What positive feedback have you received? This is not about “tooting your horn”, it’s more about expanding on the positives and letting prospective customers know that others have had a great experience with you. It may be along the lines of “87% of our customers got a positive result”, or “We’ve helped 2,125 people get a better night’s sleep” or something similar.

People will always believe a third party endorsement over something you say about yourself, so take the opportunity to share the positive feedback you receive (with the permission of those who gave you the feedback of course).

4. Profile a customer, detail their journey with a case study

Add to the authenticity of your business brand by writing a profile of one of your valued customers. Tell the customer’s story, it helps to humanise your business. A case study shows the before, during and after of your product or service. It clearly details what the customer’s initial problem was, the alternatives they considered and why they chose you. You have the opportunity to demonstrate the way you went about helping the customer and how their life has been changed by your product or service. If possible, ask your customer for a brief video testimonial to include in the post and share on social media – video is very powerful.

5. Tell your story

There is a multitude of ways you can tell the story of your business and share your experiences. You might like to tell your customers how you came to be in business, share some important lessons you’ve learned or detail how your industry is changing. Profiling your staff members can also help build trust, demonstrate your knowledge and detail your industry experience. All this helps build your authority and influences your potential customers to buy from you.

 

This article has outlined just a few ways you can generate blog post ideas for your business. Adding regular fresh content to your website can help attract more business. If you need help to ensure you maintain a regular blog posting schedule, this article may help.

Hi, I’m Lyndall Guinery-Smith, The Professional Writer. I write copy dedicated to attracting and engaging your customers – and improving your bottom line. I happily work with clients all over Australia. Email me to arrange an obligation-free discussion about your latest project. Or if you’d like to learn how to connect with your audience and build your business, why not input your email address and receive my regular marketing updates in your mailbox? You can sign up for our mailing list at the base of the Home Page on www.ProfessionalWriter.com.au.

How to write an outstanding About Us page, How to write website copy, About Us page help, professional writer, business copywriter, small business help, small business marketing, Lyndall Guinery-Smith

How to write an outstanding About Us Page

We’d all love to have an outstanding About Us page on our website, wouldn’t we?

So what is it that makes one About Us page outstanding, while others are so dry? A captivating About Us Page holds the reader’s attention as it tells our story and outlines how we help our customers. In order to achieve this, it’s important to know the difference between content which tells your story in a way which draws your audience in closer, and information which bores them and has them clicking away.

Following are 7 top tips for writing an outstanding About Us page:

1. It’s not really about you, it’s about your audience

While the title of the page is “About Us”, the content needs to portray your story in relation to your customers and how you help them, so it’s really about you AND them.

It can be tempting to write a chronological company history to show how long your business has been established, and this can be helpful in building trust, but it needs to be done in a way which is relevant to your audience.

Whatever your story is, make it interesting and authentic.

2. Know your audience

Who are your target audience? Who will read your website? It’s important to know who you’re aiming your message towards. What are their problems? How can you help solve their problems? Where do they live? What’s their family /marital status, etc.

3. Tell them how you help solve their problem

The reader has come to your site because they have some kind of problem they think you can solve. Firstly, you need to know what that problem is. Then you must outline how you can assist in solving that problem. Detail your approach to business – such as your values, vision and mission. Tell your readers how you solve their problem and why you’re the best choice for them.

4. Reinforce the outcomes with social proof

People like to hear about others who’ve used your product or service and how successful it’s been for them. Use brief testimonials or links to them to show social proof and reinforce the outcomes you’ve achieved for others. Include the client’s name and a photo if possible to increase credibility.

Case studies are another great way to demonstrate the results you’ve achieved for your clients. Be sure to use photos included before and after shots to show the outcomes.

5. Don’t write a boring chronological company history

We’ve all seen them – the dry, boring chronological company history on an About Us page. While this information may establish some trust and respect by showing how long you’ve been in business and where you’ve come from, your readers are more likely to be interested in where you’re going. The bottom line is that a detailed and lengthy company history often isn’t relevant to what you can do for the customer today – keep it short and sweet!

6. Show who you are

Remember, your audience may never have interacted with your business prior to landing on your website. They’ve clicked on your About Us page because they want to know more about you – they want to get to know, like and trust you. It’s ideal if you can include at least a team photo, and hopefully individual headshots too. Photos humanise you and help people put a face to the name. It certainly helps to promote the trust factor.

7. Include a Call to Action

Be clear about what you want your readers to do after they’ve read your page. Invite them to connect with you on social media, sign up for your newsletter, phone you or offer an alternative way to establish trust with them.

When you set out to write your About Us page, the most important thing to understand is what your audience is looking for. The information on your About Us page must be authentic and capture the unique essence of your business, but it must clearly state the benefits you provide to your customers.

The above tips are simply a guideline to assist you with writing an outstanding About Us page. If you need professional help with writing your website copy, feel free to contact me via: info@ProfessionalWriter.com.au.

Hi, I’m Lyndall Guinery-Smith, The Professional Writer. I love to write copy dedicated to attracting and engaging your customers – and improving your bottom line. If you’d like to know more about writing to connect with your readers, sign up for my mailing list and you’ll receive regular doses of marketing inspiration in your mailbox. You’ll find the signup box at the base of my home page on www.ProfessionalWriter.com.au. 

 

Get red hot testimonials

How to get RED HOT testimonials from your clients

I was talking to my client Robyn recently and she commented how much she enjoys getting testimonials. Heck, we all LOVE a happy client! Robyn wanted to use some testimonials in her new Company Profile, but she wanted to know how she could make her client’s testimonials sound even more RED HOT, to say more than ‘she did a great job’ or ‘she’s a lovely person’ … without ‘editing’ them herself (that’s a big no-no!).

Robyn said she wanted the words to come from her clients, but wasn’t sure how to ask them without offending them. I made the following suggestions…

  • State it upfront – When you’re romancing a new client, tell them your business is based on referrals from happy clients and that you will be asking him/her for a brief testimonial on completion of the sale or service. This puts them on notice that your service better be good because you’ll obviously be looking for a positive testimonial
  • Deliver great service under promise and over deliver – be deserving of a great testimonial
  • Invite them to be part of your tribe Everyone likes to belong and feel accepted as part of a group or tribe. Create a client club, entice them to join your email list or invite them to a client function. Ask them if you can keep them updated with regular discount/special offers – make it sound interesting and useful. That way, you’re more likely to get their repeat business.
  • Make them feel valued – Remind them that you value their feedback and ask them to be completely honest
  • Important guidelines Develop a list of questions to guide the client when writing the testimonial, for example:
    • What objections (if any) did you need to overcome before you bought this product? i.e. price, delivery, etc. (tailor this to your product/service)
    • What problem did the product/service solve for you?
    • What benefits did you find after using this product/service?
    • You’re happy to recommend us because…
  • Why the list? The most convincing testimonials demonstrate how the client’s objection was overcome or how your product/service solved their problem. Future prospects relate best to this type of statement
  • Offer a helping hand – If your client is happy to provide a testimonial but is unsure what to write, offer to write it for them. No, this is not dishonest – you must use THEIR words. Ask them some questions about the problem/s you solved for them and record their comments, then use this as your testimonial. HOWEVER, before displaying the testimonial, you MUST send it to the client and give them the opportunity to edit it as much as they like.  You may also consider asking them to sign off on the final copy and keep it on file, just to cover yourself.
  • Don’t wait On completion of the transaction, ask them for the testimonial. Don’t wait. Ask while the product or service is fresh in your client’s mind. Did I mention, don’t wait??!
  • Make them feel valued – Yes, I’m repeating this heading – because it’s so important if you want to receive a RED HOT testimonial. Try telling them, ‘We’d love to feature your testimonial on our blog!’… then they really become part of your tribe. Offer to link the testimonial to their website if they’re a business, and let them know you’re helping their Google ranking too.

I’ll be checking back with Robyn to see how many RED HOT testimonials she’s received.

Why not try this out yourself – and please email me with your success stories – I LOVE good news!!

Or, if you’d like to promote your business with a new Company Profile, I’m happy to help – please contact me for a quote.

 

Hi, I’m Lyndall Guinery-Smith, The Professional Writer. I have a strong background in Real Estate and small business management. I love to write copy dedicated to attracting and engaging your customers, and improving your bottom line.

I happily work with clients all round Australia. Email me to arrange an obligation-free discussion about your latest project.

Power of thank you to grow real estate business

How to harness the power of THANK YOU to grow your Real Estate business

As you’re probably aware, building a strong relationship with your clients is key in establishing and growing a sizeable and profitable client base within your Real Estate business. However, some real estate agents are unsure of the best way to go about this.

One of the easiest, most cost-effective strategies is to harness the power of saying “Thank You” to those who help your business to grow. Now, this might sound basic, but just think for a moment – when was the last time you were sincerely thanked? I don’t mean a “yeah thanks” comment made in passing – I mean a really sincere, heartfelt THANK YOU. How did that make you feel? Good, right?

Did you know that the number 1 reason clients jump ship to a competitor is they feel you’re indifferent, or that you don’t care whether they stay or go? This is easily addressed by thanking them.

Would you prefer that your clients feel that you truly appreciate their business and that you value them, or that you’re indifferent towards them?

A sincere and heartfelt THANK YOU has the power to:

  • Show your absolute appreciation
  • Make clients feel valued
  • Build rapport and enhance your relationships with clients
  • Cement your relationship with your client, following a positive sales experience
  • Facilitate more future referrals to come your way
  • Help you to build a strong and profitable client base

One vital component of the THANK YOU is that you MUST be authentic and sincere about it. People can spot a fake from miles away. Say it because you mean it, or don’t say it at all.

One of the reasons that giving thanks is so effective in business today is that the act of saying THANK YOU to clients has diminished.

Top tips for a powerful THANK YOU

  • Be specific and say what it means to you – e.g. Thank You for choosing me as your Real Estate agent – I know there are others you could have chosen, but you chose me, so thank you very much for that. You placed your trust in me during one of the most important transactions of your lives. It has been a great pleasure working with you to achieve the best outcome in the sale of your property. I trust you’re more than happy with the service you received and hope you’re willing to tell your family and friends about the great service you received. Best wishes…
  • Don’t just thank your vendors, thank:
    • the buyers
    • past clients who give you referrals
    • conjunction agents
    • solicitors and conveyancers and
    • perhaps the pest and building inspectors. All these people have the potential to refer future clients your way and to help you build your business, so be sure to thank them.
  • It doesn’t have to cost a bomb – a simple thank you note or a small token can be just as effective as sending expensive gifts. However, if you’ve just sold a property for a client, it is customary to gift flowers, a hamper, wine or similar items as a token of your appreciation at settlement time. A handwritten note should always accompany the gift.

 When to use Social Media

When contracts are exchanged, or you sell a property at auction, this is a good time to harness the power of social media by posting a picture of you in front of the SOLD sign or something similar. Happy vendors are usually willing to pose for a photo with you – if not the vendors, then use the opportunity to congratulate the buyers. Share this with your social media networks – it demonstrates your success and indicates you have happy clients.

While this is a fabulous marketing tool, it doesn’t replace a personal thank you note or gift which you share only with your clients at settlement time.

This is the key

DO NOT use email, text, Facebook, Twitter or any form of social media to express your personal thanks at the end of the transaction. It means too little when transmitted this way.

Pick up your pen and hand write a personal THANK YOU message and mail or hand deliver it. This means SO much more than the electronic version and will leave a lasting impression on the receiver.

Why? How many emails, texts and social media posts do you read each day? How many hand-written notes to you receive? Which one stands out more?

This is a simple, quick and cost-effective way to follow up your positive sales experience by putting a smile on your client’s face, while ensuring they talk about you in a positive light.

May you received a constant flow of referrals from your many happy clients!

How to identify your UVP in 5 easy steps

As a customer, what makes you want to deal with one business over another when they both appear to offer the same product or service?  Some might say lower prices, but the vast majority of people want to receive:

  • Good customer SERVICE and…
  • VALUE for money, not just a low price.

It’s the combination of the service and value you provide to the customer which make up your Unique Value Proposition(UVP).  If you want to set yourself apart from your competition and win more business, it’s important to identify your UVP and then use it to streamline your marketing and increase sales.

Firstly, you need to be familiar with your target market, in particular, you need to identify who your ‘ideal customer’ is. Knowing your ideal customer and how you can address their specific needs and problems allows you to target your marketing, and provides a much greater chance of getting noticed by the people who will help increase your sales.

So, how do you identify your UVP?  Consider the following questions:-

1.  WIIFMWhat’s in it for me? What is the biggest benefit of your product or service, i.e. how does it solve your ideal customer’s problem/s, address a need, or improve their life?

2.  What’s unique – What do you offer your customers that is difficult to replicate? This might be the way you treat customers, your follow-up and customer contact system, your key people, the fact that you actually fulfil your promises, home delivery, etc…

3.  StrengthsWhat are the strengths of your business?

4.  Competitive edgeWhy would a customer buy from you rather than the competition?

5.  ASK – If you’re not sure of the answers to these questions, ASK your customers!

Let’s face it, the ultimate aim is for your business be your customer’s ONLY real choice. It’s helpful to answer the above questions for your own business, then do the same exercise on your competition.

Once you’ve established your UVP, you need to tell (or remind) all your current customers how you can address their needs or solve their problems, as they may not be familiar with your full range of your products or services. Reinforce this with a couple of strong testimonials that demonstrate how your product or service has helped overcome the customers’ problem.

It’s important to demonstrate HOW you can help customers, rather than simply telling them, ‘We also sell XYZ’.  You’ll find it’s more cost-effective and easier to sell an additional product or service to an existing customer than it is to attract a new one.

Feel free to let me know what your UVP is … perhaps I can feature you and your UVP in a future article. Drop me an email here. I look forward to hearing from you.

 

Lyndall Guinery-Smith is The Professional Writer. She loves to write copy dedicated to attracting and engaging your customers, and improving your bottom line.

Lyndall has a strong background in Real Estate and is a specialist Property Copywriter. She happily works with clients all round Australia. Email her to arrange an obligation-free discussion about your latest project.