Do you struggle to come up with content for your company Blog, eNews or print newsletter? You’re not alone. Whether you produce your newsletter weekly, monthly, quarterly or occasionally, the most common complaint amongst newsletter compilers is finding inspiration or knowing what to ‘fill it up with’.
Are you guilty of simply grabbing whatever you can find at the last minute, throwing it together and just sending the newsletter out? Unfortunately, this often results in boring your customers with meaningless drivel, or worse still, with customers seeing your newsletter as irrelevant and not even reading it – which is probably not the outcome you were hoping for!
Don’t despair! There’s one secret weapon most professionals use to ensure they always have a choice of quality information ready to use in each and every newsletter…. it’s… THE SWIPE FILE!
What’s a swipe file, I hear you ask? Well, it can be an actual folder or a folder on your computer, where you keep copies of articles from magazines, newspapers and website,s as well as story ideas, pictures or any information which may inspire a future article for your newsletter. Naturally, it goes without saying that if you wish to reproduce another person’s writing, you need to check on copyright issues. You’ll find most people are happy to have their work reproduced if you include their name, a bio/snippet of info about them (often found at the base of their original article) and a link back to their site or the location of the original article, but you need to get their permission to reproduce their work first.
If you’re confident in your own writing ability, you might prefer to take one aspect of the snipped article and expand upon that point in your own article. You can quote from the first article to reinforce your point.
Providing quality articles which are of interest to your customers helps to establish trust and builds your profile in their eyes. Make Writer’s Block a thing of the past… Start your swipe file today – I’m confident it will be a big help when you compile your next newsletter. If you’re already using a swipe file – share your tips and hints with us by leaving a reply in the comment box below.
Lyndall Guinery-Smith is The Professional Writer. She loves to write copy dedicated to attracting and engaging your customers, and improving your bottom line.
Lyndall has a strong background in Real Estate and is a specialist Property Copywriter. She happily works with clients all round Australia. Email her to arrange an obligation-free discussion about your latest project.