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How to write a winning Capability Statement
Winning new business can be tough… but with the right tools, such as a professional Capability Statement, you can get your foot
7 Business Blogging Tips to Help You Grow
Whether you’re running an online business or a traditional bricks and mortar operation, your website is your shopfront. If you want to
How’s Your 2022 Marketing Plan Looking?
Most small business owners we talk to say they’d like to generate more business and increase their turnover. After all, isn’t that
Share Your Brand Story & Attract More Customers
When it comes to building relationships and winning new customers, one of the most effective methods is to share your brand story.
Exciting Brand Update for The Professional Writer
Those of you who follow us on social media may have noticed a few changes happening in the last couple of weeks.
Raise Your Business Profile – 3 Simple Ideas
These days, business is more competitive than ever, so it’s important to find ways to raise your business profile. In this post,
Blogging for Business – 5 Pro Tips for Success
If you have a company website, have you been blogging for business without much success? Did you know? There are a few
How to Connect With Your Target Audience
Being a professional writer is all about writing to connect with your target audience. This is a skill you can learn. In
Creating a Digital Product for a Service-based Business
If you have a service-based business, you might think you’re limited to selling your service rather than a product. Of course, it
How to Write a Client Success Story
Mention the term ‘case study’ and most people’s eyes glaze over as their attention wanes. Simply by changing the title to ‘client
How to Stand Out from Your Competition
Are you happy to blend in with other similar businesses or would you prefer to stand out from your competition? You want
How to win an Australian Business Award in 2021
If you want to raise the profile of your business, one of the most effective strategies is to enter an Australian Business
How to Write an Authentic About Us Page
Have you read your own website content lately? Can you confidently say your business has an authentic About Us page… One which
Update Your Website Content to Win More Business
When did you last update your website content? Was it last year? Or when the website was set up? At the start
The Best 2021 Australian Business Awards to enter
If you want to boost the profile of your business, there’s nothing like winning or being shortlisted as a finalist in a
Identify Your Ideal Clients – Expert Tips
Been wondering how to pinpoint your ideal clients? Read on … When marketing our products or services, we’re often advised to target