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Mention the term ‘case study’ and most people’s eyes glaze over as their attention wanes. Simply by changing the title to ‘client

Are you happy to blend in with other similar businesses or would you prefer to stand out from your competition? You want

If you want to raise the profile of your business, one of the most effective strategies is to enter an Australian Business

Have you read your own website content lately? Can you confidently say your business has an authentic About Us page… One which

When did you last update your website content? Was it last year? Or when the website was set up? At the start

If you want to boost the profile of your business, there’s nothing like winning or being shortlisted as a finalist in a

Been wondering how to pinpoint your ideal clients? Read on … When marketing our products or services, we’re often advised to target

When it comes to engaging your audience and building relationships with potential customers, stories sell! If you want your website content to

When it comes to Australian capability statements, many business owners are surprised to learn how these documents can help to land a

Growing your online audience is difficult in today’s digital world. But one simple and cost-effective way to market your products or services

The majority of capability statements I write are for Australian tradespeople. You’re great at what you do, but most of you don’t

Which Business Awards will you enter this year? Want to explore a new way to make your business stand out this year?

Knowing the core values of your business determines the culture of your workplace and helps you attract your ideal customers

When you decide to enter a business award, naturally you want to win. To achieve this goal, you need to have what

Connecting with your ideal clients isn’t always as straightforward as you’d like it to be. The following communication tips will help you

Are you seen as a thought leader or a business trailblazer in your industry or niche? Or are you happy to be