client success stories, the professional writer

Mention the term ‘case study’ and most people’s eyes glaze over as their attention wanes. Simply by changing the title to ‘client

stand out from the competition, the professional writer

Are you happy to blend in with other similar businesses or would you prefer to stand out from your competition? You want

win an Australian business award, the professional writer

If you want to raise the profile of your business, one of the most effective strategies is to enter an Australian Business

how to write an authentic about us page, the professional writer

Have you read your own website content lately? Can you confidently say your business has an authentic About Us page… One which

update your website content to win more business, the professional writer

When did you last update your website content? Was it last year? Or when the website was set up? At the start

best Australian business awards to enter, the professional writer

If you want to boost the profile of your business, there’s nothing like winning or being shortlisted as a finalist in a

Ideal client profile, how to identify your ideal client

Been wondering how to pinpoint your ideal clients? Read on … When marketing our products or services, we’re often advised to target

build your brand with story, the professional writer

When it comes to engaging your audience and building relationships with potential customers, stories sell! If you want your website content to

Australian capabilty statements, how to write a capability statement, professional writer

When it comes to Australian capability statements, many business owners are surprised to learn how these documents can help to land a

Blogging tips, business blogging, boost your website ranking, professional writer

Growing your online audience is difficult in today’s digital world. But one simple and cost-effective way to market your products or services

Capability statement tips for Australian tradies, how to write a capability statement Australia

The majority of capability statements I write are for Australian tradespeople. You’re great at what you do, but most of you don’t

business awards for Australian businesses, professional writer

Which Business Awards will you enter this year? Want to explore a new way to make your business stand out this year?

Business core values, why your business core values matter

Knowing the core values of your business determines the culture of your workplace and helps you attract your ideal customers

Winning a business award, business award tips, professional awards writer

When you decide to enter a business award, naturally you want to win. To achieve this goal, you need to have what

attention grabbing communication tips, professional writer

Connecting with your ideal clients isn’t always as straightforward as you’d like it to be. The following communication tips will help you

How to become a thought leader, what is a thought leader, blog post writer, award nominations writer, The Professional Writer, Lyndall Guinery-Smith

Are you seen as a thought leader or a business trailblazer in your industry or niche? Or are you happy to be

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