5 quick tips for article success

OK – so you’re keen to get an article published in your industry magazine, online journal or local newspaper. Most publications are happy to accept article submissions from your small business – as long as you have an interesting angle!   So, what’s the key to success?

Following are 5 quick tips to help you write an article the editor will love… and want to publish!

1 – Who’s your target market?

Let’s say you’re a freelance make-up artist. Your target market might be teenage girls who want professional makeup for their formal /graduation or young women who are potential brides, as well as their mothers.

If you coach kids after school, you’d target working parents who need help with getting their kids’ homework done or parents looking to improve their children’s academic results.

 2 – Where is your article being published?

Your story needs to capture the attention of this specific target audience. What type of publications or online media is your target market reading?  Approach these publications first.

If you’re really struggling to find an angle which fits your business, your target audience and the publication, you may need to approach a different publication.

3 – What does your audience want to know?

Consider what type of information your audience is looking for. What can you say that will elevate you to the level of expert in your field and influence them to call/email you to make an appointment or purchase your products? Think about the questions you frequently answer for your customers. Offer helpful information in your article –  they’ll want more.

4 – Keep it simple

Choose one angle per story. If your first story is of interest, there’s most likely going to be opportunities for further articles in the future, so save the other topics for later – or another publication.

5 – What’s your best angle?

Consider these potential angles as a starting point –

  • Is your business innovative or the first of its type in your community?
  • What specific problem do you solve for your clients?
  • How does your product/service help enhance client’s lives?
  • Do your products/services help clients save or make money?
  • Have you recently been nominated for, or preferably WON an award?
  • What’s your personal story/background – what led you to start the business?
  • Can you tie your business into something which is a current media issue?
  • What’s your point of difference? What’s your Unique Selling Proposition?
  • Listen to your current customers – why have they come to you and how have you helped them – Incorporate testimonials from your current and/or past clients to reinforce the point you are making. Testimonials are very powerful, but you must seek permission to publish the name and suburb of each person providing them.

Attention – How to get your article published

Now that I’ve got your attention … let’s find out how you can attract more business with a targeted article or press release.

If you’re thinking of writing an article or press release about your business, you’re going to need a good story angle if you’d like your story published. Here are some suggestions:

  • Does your business help customers save time or money?
  • Do you help people plan for a family holiday or a better future?
  • Do you have a link to a current news story?
  • Is your business organic or green? (very topical and popular)
  • Did you business come to life out of a significant event in your life or someone else’s?
  • Do you have a celebrity customer?

Once you’ve settled on a story angle, you need to carefully consider your target market. A lot of business owners consider “everyone” to be their target market, but you really need to think about who your ideal customer is – perhaps its the person who spends often and regularly, then refers their family and friends to you. Think about your ideal customer’s specific needs. Are they young mothers or mature women? Do you work with people who are conscious of the environment or those who are interested in development? What ever their interests are, your article needs to connect with them and address their needs.

Now think about the publications your ideal customer reads or watches. You need to know whether they are reading so that you can target those particular websites or print publications with your article. Depending on your audience, you may also need to think about the tone of the language used in the article.

Targeting your article to the right audience is vital if you want your article published, read by customers and the final outcome … to bring more customers into your business.

 

Lyndall Guinery-Smith is The Professional Writer. She loves to write copy dedicated to attracting and engaging your customers, and improving your bottom line.

Lyndall has a strong background in Real Estate and is a specialist Property Copywriter. She happily works with clients all round Australia. Email her to arrange an obligation-free discussion about your latest project.

5 top tips to help get your business article published

You want to promote your business and attract more customers. You’ve done your research and found out that writing a press release or article is a great way to start the ball rolling.

Here are some tips to get you started:

  1. Know your market – Before you begin, you need to know exactly who your target market is, i.e. who will buy your products or services, then tailor the press release or article specifically to attract the attention of that target market.
  2. Where to publish – Once you know your market, you’ll need to find out where they get their information, i.e. do they read certain websites or publications? Where are you most likely to get their attention?
  3. Set the tone – Knowing your target market, are they more likely to relate to a formal, business-like tone or a more relaxed and friendly approach?
  4. Your story angle – To get the attention of an editor, you’ll need a good story angle – something that is of interest to their readers. Can you: Save them time, money or stress? Help them plan for a holiday, better future or family needs? Think about how you can help solve the reader’s problem.
  5. Research your publication – Contact the magazine, newspaper or website where you wish to publish your article and ask whether they take freelance submission or press releases before you start writing. If the answer is yes, ask them what their editorial guidelines are and make sure you stick to those rules when writing and submitting your article.

 

Lyndall Guinery-Smith is The Professional Writer. She loves to write copy dedicated to attracting and engaging your customers, and improving your bottom line.

Lyndall has a strong background in Real Estate and is a specialist Property Copywriter. She happily works with clients all round Australia. Email her to arrange an obligation-free discussion about your latest project.