When you sit down to write an article for your company’s newsletter or blog, do you struggle to find ideas? Stop wasting your valuable time. Try one or more of the following tips from the toolkit of a Professional Writer.
1. Look at your FAQs – What are the questions most frequently asked by your customers? Make a list and answer then. If you don’t already have an FAQ section on your website, the information you gather could form the basis of an FAQ page, as well as inspire an article on one or more of the questions.
2. Tell them what they don’t know – For example, you could write, “10 things you need to know before selling your home”. A title such as this often draws attention, as most people want to be sure they know as much as they can about a particular topic – especially when selling a home!
3. “How to” articles – Relate the article to one of your most popular products or services. Share the information you usually give to customers when they purchase from you, and add a little bit more if you can. This builds confidence in your prospects and may also reinforce your relationship with current customers.
4. Tap into your testimonials – Hopefully you’ll already have some statements from happy customers. You can build an article around these, for example, “How we helped Bob catch a record-breaking fish”.
5. New products or services – People often enjoy reading about innovative products or services. Be sure to detail how this can improve their life, for example, “How a revolutionary new printer cartridge helped business save 50% on their stationery bill”.
6. Interviews – Profile a trusted customer or top employee, detailing what they like most about your organisation, how you’ve helped them or the importance of their role in your business.
7. Current trends – Look at what’s going on in your industry or the wider business community at the moment. Is there a trend that people want or need to know more about?
8. Think about the season – Whether it’s Christmas, Easter or Valentine’s Day, you can often find a way to link a product or service to the occasion. For example, “Top 10 quick and easy Christmas lunch ideas”.
9. Link to events – There are so many events throughout the year that you could link your product or service to, for example, “Top 6 training tips for your fun run”, or “How to have the best experience at Big Day Out”. Just take care not to detract from any charity events.
10. Share your experience – Think about some of the important lessons you’ve learned during your time in business. For example, you could write about, “What I learned in my first year in business” or “What I wish I’d known before I ran a marathon”.
I hope these prompts have got you thinking about writing your next business article. If you have any questions or comments, please feel free to email me.
Still got “writer’s block”? Try this.
Hi, I’m Lyndall Guinery-Smith, The Professional Writer. I love to write copy dedicated to attracting and engaging your customers, and improving your bottom line.
I have a strong background in Real Estate and I’m a specialist Property Copywriter. I also enjoy writing Company Profiles and Social Media/Blog content for all types of businesses, and happily work with clients all round Australia. Email me to arrange an obligation-free discussion about your latest project.