Help writing business article

Top 10 ideas for writing business articles

When you sit down to write an article for your company’s newsletter or blog, do you struggle to find ideas? Stop wasting your valuable time. Try one or more of the following tips from the toolkit of a Professional Writer.

1. Look at your FAQs What are the questions most frequently asked by your customers? Make a list and answer then. If you don’t already have an FAQ section on your website, the information you gather could form the basis of an FAQ page, as well as inspire an article on one or more of the questions.

2. Tell them what they don’t know For example, you could write, “10 things you need to know before selling your home”.  A title such as this often draws attention, as most people want to be sure they know as much as they can about a particular topic – especially when selling a home!

3. “How to” articlesRelate the article to one of your most popular products or services. Share the information you usually give to customers when they purchase from you, and add a little bit more if you can. This builds confidence in your prospects and may also reinforce your relationship with current customers.

4. Tap into your testimonials Hopefully you’ll already have some statements from happy customers. You can build an article around these, for example, “How we helped Bob catch a record-breaking fish”.

5. New products or services People often enjoy reading about innovative products or services. Be sure to detail how this can improve their life, for example, “How a revolutionary new printer cartridge helped business save 50% on their stationery bill”.

6. Interviews – Profile a trusted customer or top employee, detailing what they like most about your organisation, how you’ve helped them or the importance of their role in your business.

7. Current trendsLook at what’s going on in your industry or the wider business community at the moment. Is there a trend that people want or need to know more about?

8. Think about the season Whether it’s Christmas, Easter or Valentine’s Day, you can often find a way to link a product or service to the occasion. For example, “Top 10 quick and easy Christmas lunch ideas”.

9. Link to events – There are so many events throughout the year that you could link your product or service to, for example, “Top 6 training tips for your fun run”, or “How to have the best experience at Big Day Out”. Just take care not to detract from any charity events.

10. Share your experience – Think about some of the important lessons you’ve learned during your time in business. For example, you could write about, “What I learned in my first year in business” or “What I wish I’d known before I ran a marathon”.

I hope these prompts have got you thinking about writing your next business article. If you have any questions or comments, please feel free to email me.

Still got “writer’s block”? Try this.

Hi, I’m Lyndall Guinery-Smith, The Professional Writer. I love to write copy dedicated to attracting and engaging your customers, and improving your bottom line.

I have a strong background in Real Estate and I’m a specialist Property Copywriter. I also enjoy writing Company Profiles and Social Media/Blog content for all types of businesses, and happily work with clients all round Australia. Email me to arrange an obligation-free discussion about your latest project.


Overcome writers block

The surefire solution to blog or newsletter writer’s block

Do you struggle to come up with content for your company Blog, eNews or print newsletter? You’re not alone. Whether you produce your newsletter weekly, monthly, quarterly or occasionally, the most common complaint amongst newsletter compilers is finding inspiration or knowing what to ‘fill it up with’.

Are you guilty of simply grabbing whatever you can find at the last minute, throwing it together and just sending the newsletter out? Unfortunately, this often results in boring your customers with meaningless drivel, or worse still, with customers seeing your newsletter as irrelevant and not even reading it – which is probably not the outcome you were hoping for!

Don’t despair! There’s one secret weapon most professionals use to ensure they always have a choice of quality information ready to use in each and every newsletter…. it’s… THE SWIPE FILE!

What’s a swipe file, I hear you ask? Well, it can be an actual folder or a folder on your computer, where you keep copies of articles from magazines, newspapers and website,s as well as story ideas, pictures or any information which may inspire a future article for your newsletter. Naturally, it goes without saying that if you wish to reproduce another person’s writing, you need to check on copyright issues. You’ll find most people are happy to have their work reproduced if you include their name, a bio/snippet of info about them (often found at the base of their original article) and a link back to their site or the location of the original article, but you need to get their permission to reproduce their work first.

If you’re confident in your own writing ability, you might prefer to take one aspect of the snipped article and expand upon that point in your own article. You can quote from the first article to reinforce your point.

Providing quality articles which are of interest to your customers helps to establish trust and builds your profile in their eyes. Make Writer’s Block a thing of the past… Start your swipe file today – I’m confident it will be a big help when you compile your next newsletter. If you’re already using a swipe file – share your tips and hints with us by leaving a reply in the comment box below.


Lyndall Guinery-Smith is The Professional Writer. She loves to write copy dedicated to attracting and engaging your customers, and improving your bottom line.

Lyndall has a strong background in Real Estate and is a specialist Property Copywriter. She happily works with clients all round Australia. Email her to arrange an obligation-free discussion about your latest project.

7 quick & easy tips for successful eNewsletters

Producing a successful eNewsletter is easier than you think. Following are 7 key components successful newsletters have in common.

  • WHO are you actually writing your eNewsletter for? Who is your one ideal customer? You need to write your eNewsletter in a way that appeals to her and makes her feel as though you’re writing directly to her, one-on-one. It may help you to write a profile of your ideal customer, including a list of her likes and dislikes, product requirements, etc. – and give her a name.
  • Great headings capture attention. Some writers claim they spend 80% of their time writing the heading and only 20% writing the content of the article. Numbers and lists can be useful, as busy people want quick tips and checklists to solve their problems.
  • Know the purpose of your newsletter. What are you trying to achieve? Most business produce an eNewsletter to build authority and trust, keep regular contact with customers and/or provide information about their new products and services. eNewsletters are a great tool if you want to truly connect with your tribe – regular bulletins can help them to know, like and trust you.
  • Share your stories. People love to hear stories – this helps them connect with you and your business. Tell them about other customers’ experiences (with their permission of course), staff stories – especially good news, awards, travel, adventures, anything that you think they’ll be interested in, that’s topical, newsworthy, useful or that somehow relates back to your business. It’s a good idea to encourage feedback, questions and ask readers to share their stories, as this builds a sense of community and helps build further trust.
  • Watch your tone. The tone of your writing will depend on your target audience, but most readers prefer a positive, friendly, conversational tone. Your business eNewsletter is not the place to vent your anger or express negative feelings about customers, products or your spouse! (Yes, I’ve seen people do it… and you have to ask yourself, ‘What kind of impression does that make?’). Comments on industry news or an article of interst are fine.
  • Balance information and selling. There’s a variety of theories, but it seems to be generally accepted that you should provide 75% information and no more than 25% selling.  When you do include a sales offer, make sure you include a call to action, a reason to respond now, a place to find more information (if necessary)and a link to click when they’re ready to order.
  • How regular are you? If it’s not too personal a question, how often do you … send out your eNewsletter? Yes, we’ve all been guilty of letting it slide and the weeks turn into months and years. Weekly or monthly is preferable, as regularity is important! You might want to survey your readers to see what their preference is for regularity and content.

One more thing… please ensure you include your contact details. So many companies send out an eNewsletter without their logo, email address or contact phone numbers. The contact information you include may vary depending on whether your business is online or a shopfront, but you need to provide customers with an easy way to get in touch with you. Who knows, they may even want to buy something from you! ;-D

Best wishes for the success of your eNewsletter.  If you have any questions or comments, please feel free to send them to me at I look forward to hearing from you.  Thanks!

Attention – How to get your article published

Now that I’ve got your attention … let’s find out how you can attract more business with a targeted article or press release.

If you’re thinking of writing an article or press release about your business, you’re going to need a good story angle if you’d like your story published. Here are some suggestions:

  • Does your business help customers save time or money?
  • Do you help people plan for a family holiday or a better future?
  • Do you have a link to a current news story?
  • Is your business organic or green? (very topical and popular)
  • Did you business come to life out of a significant event in your life or someone else’s?
  • Do you have a celebrity customer?

Once you’ve settled on a story angle, you need to carefully consider your target market. A lot of business owners consider “everyone” to be their target market, but you really need to think about who your ideal customer is – perhaps its the person who spends often and regularly, then refers their family and friends to you. Think about your ideal customer’s specific needs. Are they young mothers or mature women? Do you work with people who are conscious of the environment or those who are interested in development? What ever their interests are, your article needs to connect with them and address their needs.

Now think about the publications your ideal customer reads or watches. You need to know whether they are reading so that you can target those particular websites or print publications with your article. Depending on your audience, you may also need to think about the tone of the language used in the article.

Targeting your article to the right audience is vital if you want your article published, read by customers and the final outcome … to bring more customers into your business.


Lyndall Guinery-Smith is The Professional Writer. She loves to write copy dedicated to attracting and engaging your customers, and improving your bottom line.

Lyndall has a strong background in Real Estate and is a specialist Property Copywriter. She happily works with clients all round Australia. Email her to arrange an obligation-free discussion about your latest project.