Category: Grow your business

Blogging tips, business blogging, boost your website ranking, professional writer

Blogging for Business Growth – 9 Expert Tips

Growing your online audience is difficult in today’s digital world. But one simple and cost-effective way to market your products or services is by blogging for business.  Did you know that up to 72% of online marketers describe consistent content creation as their most effective SEO tactic? And it’s no secret that good SEO generates more site

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Winning business awards, how to write a winning awards entry, business awards writer, The Professional Writer, Lyndall Guinery Smith

How to write a winning business awards entry

Writing a winning business awards entry can be challenging, but the payoff in the form of promotion for your business can be extremely rewarding, taking your business to a new level. As an experienced business awards nominations writer, I’m often asked what it takes to write a winning award entry. Make no mistake, it is

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Staff profiles, meet the team, how to write staff profiles, website content, Professional Writer

Staff Profiles – Why your clients need to Meet the Team

Most websites have an About Us page which provides an overview of the business and what it offers, as well as a brief profile of the business owner, founder or CEO. This information is important to your readers, as people often buy or do business with those they know, like and trust. Haven’t you Googled

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About Us page, How to write an About Us page, help writing About Us page, Professional Writer, About Us page tips

How your About Us Page can help win business

Did you know that on most websites, the About Us page is the second most visited page – after the Home page? There’s a good reason for this. The majority of readers want to know who is behind the business and find out who they’re dealing with before they’re willing to commit to buying your

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How to use website content to generate sales, web content, professional writer for web content

10 ways your website content can generate sales

Your website content has the power to make sales. Yes indeed, it does! Did you know that up to 75% of a new customer’s buying decision is already made by the time you speak with them or interact with them? The customer’s perception of your business, which is most often based on either word-of-mouth or

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Educate your customers, small business marketing, engage customers, the professional writer

Educate your customers and inspire them to buy from you

Take the time to educate your customers – it will be worth it! Every buying decision is a choice, whether it’s buying a tube of toothpaste, purchasing a pram for a newborn baby or engaging an architect to design your dream home. Sometimes the choice is made quickly, other times, it takes time to build

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winning business awards, how to write a business award application, how to win a business award, professional writer, help writing award application, business award writer, business award application writer

Winning Business Awards – Top Professional Tips

There’s no doubt that winning business awards can do wonders for your business. Winning can boost morale amongst yourself and your employees – plus it can be fabulous for publicity, brand awareness and your profile. There’s a range of reasons you should enter. A lot of businesses have the capacity to win an award. However,

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Business review, how to stay on track in business, update your business plan, review your business, Professional Writer

Is it time for a Business Review?

Your Business Review is due What’s in focus for your business over the next 6 months? Not sure? It’s time for a business review. Yes, we’re almost halfway through 2017! I don’t know where the first six months of this year disappeared to, but July is almost upon us. Why undertake a Business Review? With

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enter business awards, why you should enter business awards, help with business award application, professional writer, business award nomination writer

7 Awesome Reasons to Enter Business Awards

If you’ve been in business for at least a year or more, and you’ve experienced growth and success during that time, there are a few good reasons why you should enter business awards… 1. An opportunity to audit your business The application process itself can be a wonderful opportunity for carrying out a critical analysis

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Networking, How to grow your business through networking, networking for success, networking to win, professional writer, Lyndall Guinery-Smith

Networking tips to help grow your business

Succeeding at business networking has proven a successful tool in growing my business. I’ve found networking to be much more effective than any advertising I’ve done, and have secured many lucrative contracts through people I’ve met at networking events. Australia’s networking queen, Robyn Henderson of Networking to Win says, “Not only is networking an essential

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